NAICS 7115Industry group · 4-digitlocal market1 market record

Independent artists, writers and performers

This industry group comprises independent individuals (freelance) primarily engaged in performing in artistic productions, creating artistic and cultural works or productions, or providing technical expertise necessary for these productions. Independent celebrities, such as athletes, engaging in endorsement, speaking and similar services, are included. — Statistics Canada, NAICS 2022A

Establishments · CanadaA
2,293
with employees
Under 10 employeesA
97%
most common size: 1–4
Establishments · USA
38,064
Employment · USA
61,989
1.6 per establishment
Payroll · USA
$11.5B
$185k per employee
01

Size and shape

How many businesses there are and how small they are. Fragmentation is the first thing an entrant — or anyone selling software into this industry — needs to know, and it is one of the few things that is actually measured.

Canadian establishments by number of employeesA

1–42,13293%
5–91024%
10–19402%
20–49161%
50–9920%
100–19910%
200–4990—
500+0—

Of 2,293 Canadian establishments with employees, 97% have fewer than ten — an industry of very small operators.

Where they areA

Ontario90640%
British Columbia59526%
Quebec55524%
Alberta1326%

Largest four provinces by establishment count. Establishments with employees only — sole operators with no payroll are not in this table, so in trades and personal services the true number of businesses is higher.

How many new establishments are still tradingA
Arts, Entertainment, and Recreation, US · opened 2020
81.3%
1 year
70.3%
3 years
57.1%
5 years
40.8%
10 years
opened 2015

Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.

02

How businesses here compete

The structural profile of subsector 711, which every industry beneath it inherits. This is analyst judgment from how the subsector is organised — not research into this industry, and not a measurement.

Costs that ticket prices have never covered, met by grants and donations. Promoters and agents are the commercial, enterable edge.

Who sets the price
Ticket buyers, donors and grant bodies.
The software it runs on
Ticketing, donor management and booking.
03

Market screens and studies

Market-entry records filed along this branch of the hierarchy. A record at or beneath this code is about this industry; one above it is about something wider that contains it.

04

Software serving this industry

The vertical software markets filed along the same branch — who sells to these businesses and who they would have to displace — and then the generic categories every business buys whatever it does.

No vertical software market has been recorded along this branch. What the subsector typically runs on: Ticketing, donor management and booking.

05

Companies in this industry · 4

Every company this research names that is filed here or beneath — the operators, and the vendors that sell to them — largest disclosed revenue first. The rank is within the company’s own six-digit industry.

CompanyFiled underRevenueRank
Warner Music GroupPrivateIndependent artists, writers and performers7115$6.7B1/4
Book publishers — Penguin Random House, HarperCollins, Simon & SchusterPrivateIndependent artists, writers and performers7115—2/4
Collecting societies — SOCAN, Access Copyright, ACTRAPrivateIndependent artists, writers and performers7115—3/4
Every other practitionerPrivateIndependent artists, writers and performers7115—4/4
06

Who works here

The occupations employed in Arts, entertainment and recreation, most concentrated in it first. The share is measured against the whole sector, not this industry — the published cross-tabulation stops there.

Concentrated in this sectorA

These jobs are mostly done here. An operator in this industry is competing for them against others in the same industry, not against the whole economy.

And the jobs every business has

Found across at least fourteen of the twenty sectors. But note the shape of this industry: 97% of establishments have fewer than ten employees, and at that size most of these roles are one person wearing several hats, or bought in from outside.

All 162 occupations →

07

Inside this industry

1 row sits directly beneath 7115, and 4 in all once every level is counted. Each has a base report of its own.

CodeIndustryEstablishments · CAWhat is known
71151Independent artists, writers and performers2,293screened at 7115

Alongside it, under 711 Performing arts, spectator sports and related industries