NAICS 812115Canadian industry · 6-digitlocal market1 market record

Beauty salons

This Canadian industry comprises establishments primarily engaged in providing hair care services to women, providing esthetic services such as manicures and pedicures, or a combination of these services. — Statistics Canada, NAICS 2022A

Establishments · CanadaA: 9,295
Under 10 employeesA: 86%

Size and shape

How many businesses there are and how small they are. Fragmentation is the first thing an entrant — or anyone selling software into this industry — needs to know, and it is one of the few things that is actually measured.

Canadian establishments by number of employeesA

1–45,42658%

5–92,55928%

10–191,03411%

20–492583%

50–99130%

100–19940%

200–49910%

500+0—

Of 9,295 Canadian establishments with employees, 86% have fewer than ten — an industry of very small operators.

Where they areA

Ontario4,02643%

British Columbia1,59117%

Quebec1,44015%

Alberta1,33614%

Largest four provinces by establishment count. Establishments with employees only — sole operators with no payroll are not in this table, so in trades and personal services the true number of businesses is higher.

How many new establishments are still tradingA

Other Services (except Public Administration), US · opened 2020

85.2%

1 year

71.8%

3 years

60%

5 years

42.1%

10 years

opened 2015

Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.

No US figure is shown. County Business Patterns is coded to the 2017 US edition of NAICS; this code either does not exist there, names a different industry, or is outside the programme's coverage (most of agriculture, rail, postal and public administration are). A figure is attached only where both the code and the title agree.

How businesses here compete

The structural profile of subsector 812, which every industry beneath it inherits. This is analyst judgment from how the subsector is organised — not research into this industry, and not a measurement.

local competitionlow capitalUNVERIFIEDinherited from 812 Personal and laundry services

Salons, laundries, funeral homes and pet care: personal, local and repeat. Most are small by nature; funeral homes and dry cleaning are the capital-heavier exceptions, the first consolidating and the second shrinking.

Who sets the price: The operator, within a neighbourhood's going rate.
The software it runs on: Appointment booking, point of sale and payments — a crowded category sold on payment processing margin.

Market screens and studies

Market-entry records filed along this branch of the hierarchy. A record at or beneath this code is about this industry; one above it is about something wider that contains it.

No operating-business record sits in this industry — the record filed here is a software market, shown in the next section.

Software serving this industry

The vertical software markets filed along the same branch — who sells to these businesses and who they would have to displace — and then the generic categories every business buys whatever it does.

Vertical softwareScreened

Salon & Spa ManagementOne thing must be true

binding constraint: incumbent vulnerability

Incumbent Boulevard and Zenoti

Payments-attached and well funded, with Fresha competing at zero subscription cost by monetising payments alone — a free-alternative problem in a vertical market rather than a horizontal one. Nothing is disclosed here. Every vendor named on this record is private, or sits inside a parent that does not break the line out, so no revenue floor can be built and the market size is genuinely unknown rather than estimated.

NAICS 8121155 vendors named4 sourced figuresOpen →

And what every business buys · 25 generic categories

Sold to every industry rather than this one, so they are filed against the software industry's own code. The same few vendors recur across most of them.

Companies in this industry · 13

Every company this research names that is filed here or beneath — the operators, and the vendors that sell to them — largest disclosed revenue first. The rank is within the company’s own six-digit industry.

Company	Filed under	Revenue	Rank
BoulevardPrivate	Beauty salons812115	—	1/13
DaySmart SoftwarePrivate	Beauty salons812115	—	2/13
MangomintPrivate	Beauty salons812115	—	3/13
ZenotiPrivate	Beauty salons812115	—	4/13
BooksyPrivate	Beauty salons812115	—	5/13
DINGGPrivate	Beauty salons812115	—	6/13
FreshaPrivate	Beauty salons812115	—	7/13
GlossGeniusPrivate	Beauty salons812115	—	8/13
GoldiePrivate	Beauty salons812115	—	9/13
MeevoPrivate	Beauty salons812115	—	10/13
PhorestPrivate	Beauty salons812115	—	11/13
ShearSharePrivate	Beauty salons812115	—	12/13
StyleSeatPrivate	Beauty salons812115	—	13/13

Who works here

The occupations employed in Other services (except public administration), most concentrated in it first. The share is measured against the whole sector, not this industry — the published cross-tabulation stops there.

Concentrated in this sectorA

Hairstylists and estheticians One industry 88.3%

Support occupations in personal services Mostly one sector 64.5%

Automotive service technicians Mostly one sector 56.8%

Home care provider occupations One industry 23.3%

Social and community service professionals Mostly one sector 21.7%

Managers in social, community and correctional services Mostly one sector 18.4%

Machining, metal forming, shaping and erecting trades Mostly one sector 12.9%

Practitioners of natural healing One industry 11.1%

Specialized occupations in services Mostly one sector 8.8%

Program leaders and instructors in recreation, sport and fitness Mostly one sector 6.8%

These jobs are mostly done here. An operator in this industry is competing for them against others in the same industry, not against the whole economy.

And the jobs every business has

Shoe repairers, shoemakers and upholsterers Across the economy 27.9%

Technical occupations in electronics and electrical engineering Across the economy 7.8%

Legislative and senior managers Across the economy 6.6%

Other technical trades Across the economy 5.7%

Office administrative assistants - general, legal and medical Across the economy 5.2%

Administrative, property and payroll officers Across the economy 4.7%

Accounting, insurance and related business administrative occupations Across the economy 4.3%

Building maintenance installers, servicers and repairers Across the economy 3.7%

Financial, insurance and related administrative support workers Across the economy 3.3%

Customer and information services representatives Across the economy 3.2%

Found across at least fourteen of the twenty sectors. But note the shape of this industry: 86% of establishments have fewer than ten employees, and at that size most of these roles are one person wearing several hats, or bought in from outside.

All 162 occupations →

Alongside this industry

This is the most specific level NAICS defines. The other industries under 81211 are its nearest neighbours.

Code	Industry	Establishments · CA	What is known
812114	Barber shops	1,251	screened at 81211
812116	Unisex hair salons	5,289	screened at 81211