Taos (Ski Valley), New Mexico, USA

What Taos is made of: the communities whose institutions are here, the sectors its 1,845 businesses sit in, the franchises already on the ground, and the services a newcomer could start.

1,845 businesses on file · 121 trades · 33 sectors · · built from geonet.santafe on 2026-10-07

Businesses1,845
1% carry coordinates
Specialised in12
trades above the national pattern
Places of worship26
Franchise brands27
already operating here

Visiting rather than moving? The free guidebook for Taos → — the free guidebook for this region: why go, what to see, what is open when it rains.

1

The local economy

What the business base is made of, what it is specialised in against the national pattern, and what that mix implies. This is the part a development office would read first.

Composition, not health. geonet records what trades exist and where; it does not record formation, closure, employment or revenue, so none of those appear here. What makes this economics rather than a directory is the NAICS coding: it lets the local mix be read against the BLS survival curves and against the 323 industry groups this research has screened.

The two biggest markets here

Every industry group on this page links through to its NAICS page, and to the screened market report where this research has one — that is what the trait-to-NAICS coding buys.

Business density—
Breadth of the base324
broad — 86 industry groups, top three 21.6%
Survival the mix implies57%
at five years, against 51.4% for all private establishments
Coded to NAICS54.9%
of which 71.2% unambiguous

What this city is specialised in

Location quotient is this city's share of a trade divided by the same share across 10 US metro tables. Above 1.25 is the conventional threshold for a local specialisation.

The base against the entry screen

Businesses by the entry signal of the industry group they sit in, from the /markets screen. A large "structure decides" share means most local trades are ones where being better than the incumbent does not by itself win. A trade is matched to the screened record at whatever level the research wrote it — the same code, a broader one, or a narrower one. Where a group holds several screened sub-markets the count is shown, because no single one of them speaks for the whole group.

Enter
21.9%
222 businesses
Caution
47.1%
477 businesses
Structure decides
31%
314 businesses
Not screened
0%
0 businesses

How to read the survival figure

Each sector's five-year establishment survival rate, weighted by how many of this city's businesses sit in that sector. It is a property of the MIX, not of these businesses — it says what survival this composition would imply at US private-sector rates, because no Canadian equivalent series exists.

Weighted over 92.8% of the coded base — public administration carries no curve. Source: Business Employment Dynamics — Table 7, Survival of private sector establishments by opening year, US Bureau of Labor Statistics.

And what it does not measure

A "mixed" trait is one that genuinely spans codes — "computers" covers systems design, repair and supply. The clear share is how much of this reading rests on unambiguous coding. Business density also reflects how completely the directory covers a place, not only how many businesses are in it — so it compares poorly between a city the register knows well and one it does not.

2

Who lives here, and who the city is for

The census: the only figures on this page that count people rather than businesses, and the three cohort readings they make possible.

No census place is mapped for us-taos in local/census-map-us.json, so this page carries no demographics. The mapping is explicit because the United States has dozens of Springfields and Troys, and attaching the wrong one would put another city's figures on this page.

3

The communities the register shows

A community appears in the business register before it appears in prose — a national church, a society, a credit union, a newspaper. Those are counted as institutions, and they are what suggests residents. A restaurant serving a cuisine is counted separately as trade, because every city has those and they say nothing about who lives nearby. The ranking is by institutions.

CommunityInstitutions WorshipTrade Where it shows
Spanish-speaking 1 1 6
trade on Paseo Del Pueblo Sur (2)
Spanish Taos Baptist Church
Italian — — 2
Chinese — — 1
Japanese — — 1
Thai — — 1
French — — 1
Jewish — — 1
4

Where the communities are

Streets, not neighbourhood names. The data knows that Greek institutions sit on one street and Greek restaurants on another; it does not know the word "Greektown", so it does not use it.

Spanish-speaking

trade on Paseo Del Pueblo Sur (2)
5

What the city is made of

Every business on file, grouped by the sector it trades in. This is the economic-development view: where the 1,845 businesses actually are, and the specific trades inside each sector.

SectorBusinesses ShareWhat is in it
Construction 138 7.5% general contractor (42) · plumbing (20) · home builder (18) · electrician (14) · excavating (9) · concrete (7) · painting (7) · carpet (7)
Business 120 6.5% government (67) · accounting (15) · consulting (14) · association (7) · foundation (6) · garden (1)
Living & Home 100 5.4%
Dining 87 4.7% restaurant (75) · pizza (6) · burgers (2) · pubs (2) · diner (1) · fast food (1)
Retail 86 4.7% gifts (29) · jeweler (22) · photography (9) · antiques (6) · flowers (5) · department store (5) · fuel (4) · pet supply (2)
Living 86 4.7% place of worship (26) · furniture (24) · apartment (7) · fire safety (5) · appliances (5) · veterinary (4) · cleaning (3) · camping (3)
Travel 71 3.8% motel (36) · bnb (23) · airline (2) · travel agent (2) · truck rental (2) · real estate (1) · hotel (1)
Health 61 3.3% physician (10) · chiro (6) · medical clinic (6) · home healthcare (4) · fitness club (3) · optical (2) · pharmacy (2)
Finance 58 3.1% real estate (16) · insurance (14) · bank (14) · loans (4) · credit union (2) · mortgage (2) · bankruptcy (1) · stock broker (1)
Law 50 2.7% lawyer (13) · mediator (7)
Automotive 50 2.7% autos (24) · auto repair (7) · tires (4) · motorcycle (1) · scooter (1)
Realty 46 2.5% real estate (46)
Beauty 45 2.4% hair stylist (30) · dentist (10) · barber (2)
Entertainment 42 2.3% museum (17) · video producer (8) · amusement (7) · music instruments (3) · video (3) · games (1) · nightclub (1)
Education 37 2% school (30) · garden (4) · library (2) · writing (1)
Media 27 1.5% advertising (10) · signs (8) · books (7) · printing (2)
Retail Goods 23 1.2%
Food 22 1.2% baker (9) · grocer (8) · catering (4) · ice cream (1)
Tech 21 1.1% computers (9) · telecom (3) · wireless (2)
Construction & Realty 19 1%
6

The franchises already here

Brands from a register of 2,024 franchise systems, matched into this city by name. A high count is a signal in both directions: the territory works, and it may be taken.

10 of these brands are a single common word — Metro, Avenue, Budget — so their counts include businesses that merely share the word. They are marked rather than dropped.

BrandCategory HereWorldwide
Enterprise Rent A Car car 2 5,400
Super 8 economyhotel 2 —
ACE Hardware hardware 1 4,700
Bad Boy retail 1 7
Baskin Robbins dessert 1 2,800
Best Western businesshotel 1 4,200
Big O Tires auto 1 540
Burger King fastfood 1 11,000
Comfort Suites familyhotel 1 —
Curves For Women fitness 1 10,000
Days Inn economyhotel 1 —
Holiday Inn businesshotel 1 —
Pizza Hut pizza 1 10,000
Ramada Inn familyhotel 1 740
Taco Bell tacos 1 5,845
U-Haul car 1 13,700
Wal-Mart retail 1 6,500
Michaels name only retail 3 805
Raleys name only supermarket 2 138
Allsups name only convenience 1 301
AutoZone name only auto 1 3,800
Diana name only supermarket 1 3
Fossil name only retail 1 —
Greyhound name only travel 1 —
Khalsa name only fuel 1 —
Sears name only inc 1 2,300
TCBY name only fastfood 1 —
7

Real estate as a local trade

Four unrelated jobs share the name: selling existing homes, owning and letting them, managing them for someone else, and building new ones. For anyone weighing a move or a licence these are the counts — and the ownership question goes to /property, which answers it building by building.

Real estate is a local job market in its own right, and four unrelated trades get the same name. Counts are businesses filed under each trade in the register, which lists a brokerage once however many agents work there — so this measures firms, not licensees.

Selling homes

5312
64 firms · LQ 0.79

Offices of agents and brokers — the resale market, and the biggest single trade in most Canadian cities.

Named in the register
  • Access Home Mortgage — 1039 Lower Ranchitos Rd
  • Barker Group — 5460 Ndcbu
  • Century 21 — 5528 Ndcdu
  • Coldwell Banker — 102 N Peublo Rd # B
  • Delaney and Co Land and Homes — 130 Bent St
  • Enchanted Realty — 1200 Camino DE LA Cruz
  • Exit Enchanted Realty — 1523 Paseo Del Pueblo Sur
  • Harvey and Association Realty — 824 Paseo Del Pueblo Norte
  • King Mortgage — 304 Paseo Del Pueblo Sur
  • Mc Cann Mortgage — 1505 Paseo Del Pueblo Sur
  • Melby Ranch — 402s Paseo Del Pueblo Nor
  • Milagro Home Lending — 216 Paseo Del Pueblo Norte
  • Questa Real Estate and Mortgage — 429 Theodora St # B
  • Whitney Appraisal Association — PO Box 2226

Owning and letting

5311
7 firms · LQ 0.6

Lessors of real estate: the buildings themselves, filed under the building rather than the owner.

Named in the register
  • Bella Vista Apartments — 110 Otono Rd
  • Bent Gallery and Museum — P.O. BOX 153
  • Cielo Azul — 400 Weimer Rd
  • Loma Parda Apartments — 1200 Camino DE LA Cruz
  • Mariposa Apartments — 201 Mariposa Pl
  • Tierra Montosa Apartment — 750 Gusdorf Rd
  • Village Alegrias — 209 Los Pandos

Managing for owners

5313
1 firms · LQ 0.32

Property managers, who run buildings the landlord does not.

Named in the register
  • Dharma Properties — 8018 Ndcbu

Building new homes

2361
66 firms · LQ 2.29

Residential builders and the general contractors who work for them.

Named in the register
  • Alhambra — P.O. BOX 1603
  • Andrews Construction — P.O. BOX 2208
  • Co Op Construction — 119 Quesnel St
  • Fifth Element — 631 Kit Carson Rd
  • Gerald Martin General Contr — 824 Paseo Del Pueblo Norte
  • Group 3 Consulting — 217 Paseo Del Pueblo Norte # C
  • J C Constructors — PO Box 1886
  • Ken Swengel Construction — 215 Camino DE LA Merced
  • Luther Construction Co — 6442 Ndcbu
  • Medical Construction Group — 1397 Weimer Rd
  • Montoya Building — 211 Ranchitos Rd
  • Rio Norte Construction
  • Viviendas — 120 Bertha Rd
  • Wayne Rutherford General Contr — 219 Cruz Alta Rd

Financing it

5222
6 firms · LQ 1.04

Mortgage brokers and non-bank lenders.

Named in the register
  • Continental Loans — 1033 Paseo Del Pueblo Sur
  • Crazy Sams Car Title Loans — 233 Paseo Del Pueblo Sur
  • Gravelle Mortgage Co — 707 Paseo Del Pueblo Sur
  • Southwest Payday Loans — 729 Paseo Del Pueblo Sur
  • Southwestern Mortgage Co — 603 Camino DE LA Placita
  • World Finance — 1008 Paseo Del Pueblo Sur # B

On "how many doors"

How many doors a landlord holds is not in any of this. The register files an apartment building under the building, not its owner, and carries no unit count; there is no open dataset of Canadian landlords by portfolio. Where this research has established ownership it is in the /property record for the city, building by building, which is a different and much slower exercise.

8

Work where you go to them

The Ultimate 411 half of local: everything where the customer does not have to come to you.

A shop needs the customer to walk in. These 157 services do the opposite — the mobile mechanic, the mobile groomer, the bookkeeper, the junk haul — and they are the ones a person can start without a lease. 0 of them already match a trait filed in this city's register.

The 157 Service=1 rows in search.local: work where the provider travels to the customer. "present" counts businesses already filed under that exact trait name; a blank is a coverage gap, not proof of absence, because the two vocabularies were built separately.

home services

Short-Term Rental TurnoverAppliance InstallationBabyproofing & Safety InstallsCarpet & Upholstery CleaningDeep CleaningDrywall RepairErrand RunningExterior PaintingFence & Deck StainingFurniture AssemblyGarden Weeding & MaintenanceGrocery Pickup & DeliveryGutter CleaningHandyman (General Repairs)Hedge & Shrub TrimmingHouse CleaningHouse SittingInterior PaintingJunk Removal & Dump RunsLandscape Design & PlantingLawn MowingFall Leaf CleanupMove-In / Move-Out CleaningMoving Help (Labour Only)Moving with TruckOffice CleaningPersonal ShopperPressure WashingMove Things Around the HouseSnow Shovelling & RemovalPacking & UnpackingTV & Picture MountingWardrobe StylingWindow Cleaning

events

BartenderDesignated Driver (Your Car)CateringTents, Tables & ChairsFloristFuneral & Celebration of Life ArrangementsGame-Day Bus or VanBook a Pub for Your GroupKaraoke Machine RentalParty Bus & Group ShuttlePub Crawl HostTaxi to the PubSports & Game PhotographyStag & Doe / Jack & Jill PlanningTailgate Party SetupTrivia Night HostVenue SourcingBig-Game Watch Party SetupWedding OfficiantWedding Planner / Coordinator

pets

Aquarium & Terrarium CleaningCatio (Cat Patio) BuildChicken Coop BuildDog House BuildDog TrainingDog WalkingHome Pet BoardingLost Pet SearchMobile Dog GroomingOvernight Pet SittingBuild & Install a Pet DoorPet Cages & EnclosuresPet Fencing & Dog RunsPet PhotographyPet-Proofing Your HomePet Sitting & Dog WalkingPet TaxiYard Poop Scooping

luxury

Chauffeur & Luxury CarDJ & Sound Gear RentalDJEvent PhotographerEvent PlannerLive MusiciansHair & Makeup ArtistMatchmakerPersonal ConciergePortrait & Headshot PhotographerPrivate ChefVideographerVIP / Social Club MembershipWedding PhotographerYacht & Boat Charter

healthcare

Wheelchair-Accessible TransportGrab Bars, Ramps & Home AccessibilityLight Housekeeping for SeniorsCooking & Meal Prep for SeniorsMedical Appointment EscortMedication & Appointment RemindersMobility Equipment RentalRespite Care for Family CaregiversSenior CompanionshipTech Help for SeniorsWalking Companion

sporting goods

Bike Tune-UpBorrow a Bike or E-BikeBorrow Camping GearBorrow Golf ClubsBorrow Hockey GearBorrow Ice SkatesBorrow a Kayak, Canoe or PaddleboardBorrow Skis, Poles & Ski BootsBorrow a Snowboard & Snow BootsSkate SharpeningSki & Snowboard Tuning

sports

Backyard Rink BuildLocal Fishing GuideGolf CaddieFind Players for a Pickup GamePrivate Sports LessonJoin or Build a Rec League TeamBook Ice, Courts & FieldsWorkout & Sports BuddyRoommates Who Also Like Sports

business

BookkeepingStart a Local BusinessCareer Coaching & RésumésFind a Local ManufacturerFind Local Work / Contract GigsLocal Advertising PlacementPrototype & Small-Batch ProductionTranslation & InterpretationWebsite & Online Presence

outdoors

Brush & Land ClearingChainsaw Rental (from a local owner)Firewood (Cut, Split & Delivered)Log Bucking & Cutting (Chainsaw)Portable SawmillingSmall-Lot Logging & Land ClearingStump GrindingTree FellingWood Splitting

construction

CarpenterElectricianHeating & Cooling (HVAC)Mobile MechanicPlumberRoof RepairSmall Engine RepairWelder / Metal Fabrication

travel

Airport Transfer & Car ServiceCorporate & Business TravelCruise BookingFamily Travel for a WeddingBereavement / Funeral TravelLeisure Travel PlanningLocal Tour Guide

tools

Camera & Lens RentalGenerator RentalLog Splitter RentalParty Equipment RentalPower Tool RentalTrailer & Truck Rental
9

Schools and colleges

wander.schools is a post-secondary table — universities and colleges. K-12 public and private schools are not in it, and only 7 of its 1,686 rows carry coordinates, so these are listed and not mapped.

In the business register

Where schooling shows up as a business rather than an institution — which is where K-12, tutoring and childcare appear.

school 30daycare 1
10

Health and care

What a person moving a parent here would ask first. The register files clinics and pharmacies; it has no category for a hospital at all, so hospitals are matched by name and the limit is stated rather than hidden.

Medical clinics6
Pharmacies2
Dental practices10

Matched on the name "hospital"

  • Taos Khalsa Health Center — 413 Paseo Del Pueblo Norte # A
  • Holy Cross Hospital Diabetes — 1397 Weimer Rd # A
  • Taos Picuris Indian Health Center — 1090 Goat Springs Rd
  • Holy Cross Hospital — 1397 Weimer Rd

geonet carries no 'hospital' trait, so these are matched on the business name. A distance-to-hospital figure needs a source that states hospital locations.

12

What this record cannot tell you

Named in full, because the gaps are the part most likely to be misread as an answer.

  • No census figures on this page: this region is not mapped to a census subdivision in local/census-map.json, so the community counts here are business-register institutions, which is a different measurement and cannot substitute for a population.
  • wander.schools is now readable, but it holds universities and colleges only and 1,679 of its 1,686 rows have no coordinates. K-12 public and private schools need a separate source — in Ontario the Ministry of Education school finder, in British Columbia the provincial school list. wander.citytowns, hotels and territories remain denied to the ru user.
  • No 'hospital' trait exists in geonet; distance to a hospital needs an external source such as StatCan's Open Database of Healthcare Facilities.
  • 98.6% of businesses here carry no coordinates, so a map or address lookup would miss them. Postal codes reach 100%.

Built from

  • geonet.santafe — the local business register
  • wander.regions — city name, population, metro
  • search.local — trait vocabulary and the come-to-you services
  • search.cozfranchises — 2,024 franchise brands