NAICS 6241Industry group · 4-digitlocal market1 market record

Individual and family services

This industry group comprises establishments primarily engaged in providing non-residential social assistance services for individual and families. — Statistics Canada, NAICS 2022A

Establishments · CanadaA: 7,544
Under 10 employeesA: 50%
Establishments · USA: 92,083
Employment · USA: 2,002,980
Payroll · USA: $64.5B

Size and shape

How many businesses there are and how small they are. Fragmentation is the first thing an entrant — or anyone selling software into this industry — needs to know, and it is one of the few things that is actually measured.

Canadian establishments by number of employeesA

1–42,26030%

5–91,53220%

10–191,28317%

20–491,49420%

50–995678%

100–1992674%

200–4991202%

500+210%

Of 7,544 Canadian establishments with employees, 50% have fewer than ten — mostly small operators.

Where they areA

Ontario2,41132%

Quebec1,89625%

British Columbia1,20916%

Alberta75110%

Largest four provinces by establishment count. Establishments with employees only — sole operators with no payroll are not in this table, so in trades and personal services the true number of businesses is higher.

How many new establishments are still tradingA

Health Care and Social Assistance, US · opened 2020

84%

1 year

65.3%

3 years

52.6%

5 years

36.4%

10 years

opened 2015

Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.

How businesses here compete

The structural profile of subsector 624, which every industry beneath it inherits. This is analyst judgment from how the subsector is organised — not research into this industry, and not a measurement.

local competitionlow capitalUNVERIFIEDinherited from 624 Social assistance

Mostly funded by public agreements at rates set by the funder. Childcare is the largest private segment, and fee-cap programmes now set its price too.

Who sets the price: Government funding agreements and fee caps.
The software it runs on: Childcare management, case management for social services.

Market screens and studies

Market-entry records filed along this branch of the hierarchy. A record at or beneath this code is about this industry; one above it is about something wider that contains it.

Operating businessScreened

Individual & Family Support ServicesExecution decides

binding constraint: willingness to pay

The buyer is usually a government programme or a family in crisis, and neither pays well. Contracted services are funded per client at rates set in advance and rarely indexed, while the labour is credentialled and scarce. The non-profits already holding those contracts have fundraising and volunteer capacity a private operator does not. Adjacent to the home-care study at 621610, which found the same payer and a clearer wedge. What the funded rate does to a business is visible in the one listed operator of these services: BrightSpring's Personal Care line — non-medical home and community support, the private part of this code — served 16,079 people in 2025 against 15,879 in 2024, growth of 1.3%, while its Medicare-funded home health census rose 9.1% and its rehab line 8.0% [A]. Same company, same salesforce, same year; the line whose price is set by a social-services payer is the line that does not move.

NAICS 62415 vendors named9 sourced figuresOpen →

Software serving this industry

The vertical software markets filed along the same branch — who sells to these businesses and who they would have to displace — and then the generic categories every business buys whatever it does.

No vertical software market has been recorded along this branch. What the subsector typically runs on: Childcare management, case management for social services.

And what every business buys · 25 generic categories

Sold to every industry rather than this one, so they are filed against the software industry's own code. The same few vendors recur across most of them.

Companies in this industry · 2

Every company this research names that is filed here or beneath — the operators, and the vendors that sell to them — largest disclosed revenue first. The rank is within the company’s own six-digit industry.

Company	Filed under	Revenue	Rank
Bayshore HealthCare and Closing the Gap HealthcarePrivate	Individual and family services6241	—	1/2
Home Instead, Nurse Next Door, Right at HomePrivate	Individual and family services6241	—	2/2

Who works here

The occupations employed in Health care and social assistance, most concentrated in it first. The share is measured against the whole sector, not this industry — the published cross-tabulation stops there.

Tagged to this industry

Paraprofessional occupations in legal, social, community and education services Social and community service professionals Managers in social, community and correctional services

Concentrated in this sectorA

Managers in health care One industry 98.6%

Nursing and allied health professionals One industry 95.1%

Technical occupations in dental health care One industry 89.9%

Therapy and assessment professionals One industry 89.5%

Dentists, optometrists and audiologists One industry 89%

Physicians and veterinarians One industry 88.5%

Assisting occupations in support of health services One industry 85.9%

Practitioners of natural healing One industry 83.4%

Technical occupations in therapy and assessment One industry 77.9%

Home care provider occupations One industry 72.1%

These jobs are mostly done here. An operator in this industry is competing for them against others in the same industry, not against the whole economy.

And the jobs every business has

Office administrative assistants - general, legal and medical Across the economy 22.1%

Administrative, property and payroll officers Across the economy 18.6%

Shoe repairers, shoemakers and upholsterers Across the economy 12.6%

Survey, statistical and data entry occupations Across the economy 9.3%

Administrative and financial supervisors Across the economy 7.1%

Building maintenance installers, servicers and repairers Across the economy 6.7%

Legislative and senior managers Across the economy 5.7%

Financial, insurance and related administrative support workers Across the economy 4.8%

Technical occupations in computer and information systems Across the economy 4.6%

Administrative services managers Across the economy 4.5%

Found across at least fourteen of the twenty sectors. In a small establishment several of these are usually one person, or an outside provider.

All 162 occupations →

Inside this industry

3 rows sit directly beneath 6241, and 6 in all once every level is counted. Each has a base report of its own.

Code	Industry	Establishments · CA	What is known
62411	Child and youth services	1,469	screened at 6241
62412	Services for the elderly and persons with a disability	2,030	screened at 6241
62419	Other individual and family services	4,045	screened at 6241

Alongside it, under 624 Social assistance

Code	Industry	Establishments · CA	What is known
6242	Community food and housing, and emergency and other relief services	1,348	Food Bank, Shelter & Relief Services
6243	Vocational rehabilitation services	1,426	Vocational Rehabilitation Services
6244	Child day-care services	14,811	Child Care Centre Operation Childcare Centre Management