Social assistance
This subsector comprises establishments primarily engaged in providing a wide variety of assistance services directly to their clients. These services do not include residential or accommodation services, except on a short-stay basis. — Statistics Canada, NAICS 2022A
- Establishments · CanadaA
- 25,129
- Under 10 employeesA
- 47%
- Establishments · USA
- 195,280
- Employment · USA
- 3,421,442
- Payroll · USA
- $109.3B
Size and shape
How many businesses there are and how small they are. Fragmentation is the first thing an entrant — or anyone selling software into this industry — needs to know, and it is one of the few things that is actually measured.
Canadian establishments by number of employeesA
Of 25,129 Canadian establishments with employees, 47% have fewer than ten — weighted toward mid-sized establishments.
Where they areA
Largest four provinces by establishment count. Establishments with employees only — sole operators with no payroll are not in this table, so in trades and personal services the true number of businesses is higher.
Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.
How businesses here compete
The structural profile of subsector 624, which every industry beneath it inherits. This is analyst judgment from how the subsector is organised — not research into this industry, and not a measurement.
Mostly funded by public agreements at rates set by the funder. Childcare is the largest private segment, and fee-cap programmes now set its price too.
- Who sets the price
- Government funding agreements and fee caps.
- The software it runs on
- Childcare management, case management for social services.
Market screens and studies
Market-entry records filed along this branch of the hierarchy. A record at or beneath this code is about this industry; one above it is about something wider that contains it.
The buyer is usually a government programme or a family in crisis, and neither pays well. Contracted services are funded per client at rates set in advance and rarely indexed, while the labour is credentialled and scarce. The non-profits already holding those contracts have fundraising and volunteer capacity a private operator does not. Adjacent to the home-care study at 621610, which found the same payer and a clearer wedge. What the funded rate does to a business is visible in the one listed operator of these services: BrightSpring's Personal Care line — non-medical home and community support, the private part of this code — served 16,079 people in 2025 against 15,879 in 2024, growth of 1.3%, while its Medicare-funded home health census rose 9.1% and its rehab line 8.0% [A]. Same company, same salesforce, same year; the line whose price is set by a social-services payer is the line that does not move.
Food banks, shelters and emergency relief are demand without a payer. The people served pay nothing, by definition, so every dollar of revenue is a grant, a government contract or a donation — and the organisations that do this work are charities because no other form fits. The pre-screen filed this as public; the more precise statement is that there is no customer, only funders, and a funder is not a market an entrant can price into. The counts show an industry of small local bodies with a few large ones: 1,348 Canadian establishments, 48% with fewer than ten employees and 46 employing a hundred or more [A]; the US has 16,002 establishments [A]. Rising demand does not change that: more need raises cost, not revenue. What is enterable sits beside the industry rather than inside it: logistics, software and fundraising services sold to these organisations, which the 8132 record screens from the software side and finds defended by an incumbent that monetises donation flow. Even there, the buyer's budget is whatever its donors gave last year.
Contracted employment training and placement for people with disabilities or barriers to work — real demand, publicly funded, and cut on how that funding actually behaves. Goodwill Industries is the instructive case. In 2024 it reported roughly $8.5–8.6B of total revenue, of which government support was $594M — about 7% — against $1.4B of private donations and $6.6B of other income, with charitable services at $6.2B of $8.1B in expenses [B]. The largest organisation in this field does not fund its programmes from rehabilitation contracts. It funds them from second-hand retail. A for-profit entrant selling the same services into public payers competes against that cross-subsidy, on rates set by a payer with no obligation to clear its costs. The cut is not that demand is absent. It is that the revenue attached to the demand was never intended to cover it.
Under the $10-a-day agreements the parent fee is set by policy and the operating margin is a function of a provincial funding formula that can be rewritten between budgets, while wages, rent and ratios are not negotiable. Expansion is gated by licensed space and by early-childhood educator supply, which no amount of capital fixes quickly. The software serving this industry is screened separately at the same code — that record and this one describe two different businesses at the same address.
Software serving this industry
The vertical software markets filed along the same branch — who sells to these businesses and who they would have to displace — and then the generic categories every business buys whatever it does.
And what every business buys · 25 generic categories
Sold to every industry rather than this one, so they are filed against the software industry's own code. The same few vendors recur across most of them.
Companies in this industry · 20
Every company this research names that is filed here or beneath — the operators, and the vendors that sell to them — largest disclosed revenue first. The rank is within the company’s own six-digit industry.
| Company | Filed under | Revenue | Rank |
|---|---|---|---|
| KinderCare Learning CompaniesPrivate | Child day-care services624410 | $2.7B | 1/10 |
| Bayshore HealthCare and Closing the Gap HealthcarePrivate | Individual and family services6241 | — | 1/2 |
| Bright HorizonsNYSE:BFAM | Child day-care services624410 | — | 2/10 |
| BrightPathPrivate | Child day-care services624410 | — | 3/10 |
| BrightwheelPrivate | Child day-care services624410 | — | 4/10 |
| College- and municipality-led consortiaPrivate | Vocational rehabilitation services6243 | — | 1/5 |
| Fedcap CanadaPrivate | Vocational rehabilitation services6243 | — | 2/5 |
| Feeding AmericaPrivate | Community food and housing, and emergency and other relief services6242 | — | 1/3 |
| Goodwill networkPrivate | Vocational rehabilitation services6243 | — | 3/5 |
| Home Instead, Nurse Next Door, Right at HomePrivate | Individual and family services6241 | — | 2/2 |
| Kangaroo TimePrivate | Child day-care services624410 | — | 5/10 |
| Kids & CompanyPrivate | Child day-care services624410 | — | 6/10 |
| LillioPrivate | Child day-care services624410 | — | 7/10 |
| Municipal service managers and Indigenous Program AdministratorsPrivate | Community food and housing, and emergency and other relief services6242 | — | 2/3 |
| Procare SolutionsPrivate | Child day-care services624410 | — | 8/10 |
And 5 more on the companies page.
Who works here
The occupations employed in Health care and social assistance, most concentrated in it first. The share is measured against the whole sector, not this industry — the published cross-tabulation stops there.
Tagged to this industry
Concentrated in this sectorA
These jobs are mostly done here. An operator in this industry is competing for them against others in the same industry, not against the whole economy.
And the jobs every business has
Found across at least fourteen of the twenty sectors. In a small establishment several of these are usually one person, or an outside provider.
Inside this industry
4 rows sit directly beneath 624, and 20 in all once every level is counted. Each has a base report of its own.
| Code | Industry | Establishments · CA | What is known |
|---|---|---|---|
| 6241 | Individual and family services | 7,544 | Individual & Family Support Services |
| 6242 | Community food and housing, and emergency and other relief services | 1,348 | Food Bank, Shelter & Relief Services |
| 6243 | Vocational rehabilitation services | 1,426 | Vocational Rehabilitation Services |
| 6244 | Child day-care services | 14,811 | Child Care Centre OperationChildcare Centre Management |