Hattiesburg, MS
What Hattiesburg is made of: the communities whose institutions are here, the sectors its 4,664 businesses sit in, the franchises already on the ground, and the services a newcomer could start.
4,664 businesses on file · 146 trades · 33 sectors · census population 48,507 · registry population 48,730 · built from geonet.hattiesburg on 2026-10-07
Visiting rather than moving? The free guidebook for Hattiesburg → — the free guidebook for this region: why go, what to see, what is open when it rains.
The local economy
What the business base is made of, what it is specialised in against the national pattern, and what that mix implies. This is the part a development office would read first.
Composition, not health. geonet records what trades exist and where; it does not record formation, closure, employment or revenue, so none of those appear here. What makes this economics rather than a directory is the NAICS coding: it lets the local mix be read against the BLS survival curves and against the 323 industry groups this research has screened.
Every industry group on this page links through to its NAICS page, and to the screened market report where this research has one — that is what the trait-to-NAICS coding buys.
What this city is specialised in
Location quotient is this city's share of a trade divided by the same share across 10 US metro tables. Above 1.25 is the conventional threshold for a local specialisation.
| Industry group | LQ | Businesses | Entry signal |
|---|---|---|---|
| 4572 Fuel dealers — Propane & Heating Fuel Route | 2.41 | 25 | Structure decides |
| 9139 Other local, municipal and regional public administration | 2.27 | 76 | Enter |
| 8131 Religious organizations | 2.24 | 190 | Caution |
| 4551 Department stores — Full-Line Department Store | 2.24 | 19 | Structure decides |
| 5311 Lessors of real estate — Affordable & Social Housing Development | 1.9 | 62 | Caution+1 more |
| 4451 Grocery and convenience retailers — Independent Grocery Operation | 1.84 | 82 | Caution |
| 4593 Florists — Retail Florists | 1.71 | 19 | Caution |
| 5221 Depository credit intermediation | 1.7 | 79 | Structure decides |
| 4453 Beer, wine and liquor retailers — Private Liquor Retail | 1.7 | 22 | Structure decides |
| 4411 Automobile dealers | 1.69 | 121 | Enter |
| 4931 Warehousing and storage | 1.64 | 28 | Structure decides |
| 5222 Non-depository credit intermediation | 1.49 | 24 | Caution |
Thin against the national pattern
Common trades that are under-represented here. For someone deciding what to open, this is the more useful half of the table — though a gap can mean unmet demand or a market that does not work here, and this does not tell you which.
The base against the entry screen
Businesses by the entry signal of the industry group they sit in, from the /markets screen. A large "structure decides" share means most local trades are ones where being better than the incumbent does not by itself win. A trade is matched to the screened record at whatever level the research wrote it — the same code, a broader one, or a narrower one. Where a group holds several screened sub-markets the count is shown, because no single one of them speaks for the whole group.
How to read the survival figure
Each sector's five-year establishment survival rate, weighted by how many of this city's businesses sit in that sector. It is a property of the MIX, not of these businesses — it says what survival this composition would imply at US private-sector rates, because no Canadian equivalent series exists.
Weighted over 97.1% of the coded base — public administration carries no curve. Source: Business Employment Dynamics — Table 7, Survival of private sector establishments by opening year, US Bureau of Labor Statistics.
And what it does not measure
A "mixed" trait is one that genuinely spans codes — "computers" covers systems design, repair and supply. The clear share is how much of this reading rests on unambiguous coding. Business density also reflects how completely the directory covers a place, not only how many businesses are in it — so it compares poorly between a city the register knows well and one it does not.
Who lives here, and who the city is for
The census: the only figures on this page that count people rather than businesses, and the three cohort readings they make possible.
The register says what trades exist. The census says who lives here — and it is the only thing on this page that counts people. Figures are American Community Survey 2019–2023 five-year estimates for Hattiesburg city, Mississippi, the incorporated place, which is the city proper, and every comparison is against the United States as a whole, from the same ACS tables.
Detailed language is not published for American places. B16001, the table with individual languages, has no place-level rows; C16001 is what exists, and it names six languages and groups the rest into families. A Canadian city on this site names about forty.
Who the city is for
Three readings, each built from real numbers against real benchmarks. This is not an index. Every signal is shown with its own value, its benchmark and which way it points, and the band simply counts how many point the same way — so a reader who disagrees with one signal can drop it and still use the rest.
Seniors
thinIs this a place to grow old, and is the care here?
| Residents 65 and over | 12.3% | ▼16.8% |
| Residents 85 and overthe group that needs care rather than the group that is merely retired | 1.5% | ▼1.9% |
| Median age | 28.7 years | ▼38.7 years |
| Poverty ratethe US poverty threshold — a different definition from the Canadian pages, and not comparable to them | 30.4% | ▼12.4% |
| Medical clinics per 1,000 residentsfrom the business register | 0.33 | – |
| Pharmacies per 1,000 residentsfrom the business register | 0.39 | – |
| Median rent | 995 $/mo | ▲1348 $/mo |
A high share of over-65s says other people made this choice; it does not say the care exists. The register has no category for a hospital at all, so distance to an emergency department is still missing.
Students and young adults
strongIs there a reason to be here between 19 and 25, and can they afford it?
| Residents 20 to 24 | 16.6% | ▲6.5% |
| Residents 15 to 19the cohort arriving next | 8.7% | ▲6.5% |
| Renter householdsa rental market is what makes a place possible to move to | 63.5% | ▲35% |
| Median rent | 995 $/mo | ▲1348 $/mo |
| Unemployment rate | 7.3% | ▼5.2% |
| Degree holders in the adult population | 35% | –35% |
| Drinking places and recreationfrom the register | 26 | – |
Post-secondary institutions in the city are listed further down this page; where there are none, a high 20-to-24 share usually means work rather than study.
Newcomers and other-language speakers
moderateIs there already a community here, and has anyone built anything for it?
| Foreign-born residents | 3.2% | ▼13.9% |
| Arrived 2010 or laterthe band the ACS publishes; the Canadian pages use 2016 to 2021, so the two are not comparable | 41.2% | ▲29.4% |
| Speak a language other than English at home | 3.6% | – |
| Language groups above the reporting floor | 5 | – |
| Median household income | 44140 $ | ▼78538 $ |
The American census does not publish individual languages for a city — only the eleven groups below, six of which are single languages. A Canadian city on this site names about forty, so the two sections are not the same depth and should not be read as if they were.
What is spoken at home, and whether anyone built for it
The register-versus-census cross-check on the Canadian pages is not possible here: the ACS publishes language in groups, so "Other Indo-European languages" cannot be matched against an institution that names a community.
| Spoken most often at home | Speakers | Share | Community in the register | Institutions |
|---|---|---|---|---|
| Spanish | 1,236 | 2.5% | not mapped to a marker | 0 |
| Other Indo-European languages | 164 | 0.3% | not mapped to a marker | 0 |
| Vietnamese | 144 | 0.3% | not mapped to a marker | 0 |
| Other and unspecified languages | 112 | 0.2% | not mapped to a marker | 0 |
| Chinese (incl. Mandarin, Cantonese) | 111 | 0.2% | not mapped to a marker | 0 |
The rest of the profile
| Characteristic | Here | Canada |
|---|---|---|
| Residents 65 and over | 12.3% | 16.8% |
| Residents 85 and over | 1.5% | 1.9% |
| Residents 20 to 24 | 16.6% | 6.5% |
| Arrived 2016 to 2021 | 41.2% | 29.4% |
| Non-permanent residents | — | — |
| Speak a non-official language at home | 3.6% | — |
| Renter households | 63.5% | 35% |
| Spending 30% or more on shelter | — | — |
| Participation rate | 64.7% | 63.5% |
| Unemployment rate | 7.3% | 5.2% |
| Median household income, 2020 | 44140 $ | — |
| Median after-tax household income, 2020 | — | — |
| Prevalence of low income (LIM-AT) | 30.4% | — |
| Bachelor degree or higher | 35% | — |
The one thing to keep in mind
Five-year estimates pooled over 2019–2023, so a figure is an average of the period rather than a single year, and every value carries a margin of error this extract does not keep. Unlike the Canadian census, which counts everyone, the ACS is a sample — a small place's figures are correspondingly uncertain. ACS five-year estimate for the incorporated place, which is the city proper. It will differ from the figure in wander.regions, which is sometimes a metropolitan population.
Source: American Community Survey 2019–2023 five-year estimates — Table-based summary file, 2023, United States Census Bureau, under the US federal government work, public domain. National comparison: The United States row of the same ACS tables, not an average of places — roughly a third of Americans live outside any incorporated place, so summing places would understate the country.
The communities the register shows
A community appears in the business register before it appears in prose — a national church, a society, a credit union, a newspaper. Those are counted as institutions, and they are what suggests residents. A restaurant serving a cuisine is counted separately as trade, because every city has those and they say nothing about who lives nearby. The ranking is by institutions.
| Community | Institutions | Worship | Trade | Where it shows |
|---|---|---|---|---|
| Korean | 1 | 1 | — |
Hattiesburg Korean Presby Chr |
| Chinese | — | — | 5 | |
| Spanish-speaking | — | — | 5 | trade on U S Highway 49 (2)
|
| Japanese | — | — | 1 | |
| Italian | — | — | 1 | |
| Dutch | — | — | 1 | |
| French | — | — | 1 | |
| Persian | — | — | 1 | |
| Caribbean | — | — | 1 |
Where the communities are
Streets, not neighbourhood names. The data knows that Greek institutions sit on one street and Greek restaurants on another; it does not know the word "Greektown", so it does not use it.
What the city is made of
Every business on file, grouped by the sector it trades in. This is the economic-development view: where the 4,664 businesses actually are, and the specific trades inside each sector.
| Sector | Businesses | Share | What is in it |
|---|---|---|---|
| Living | 408 | 8.7% | place of worship (190) · apartment (62) · furniture (33) · cleaning (27) · daycare (22) · fire safety (19) · appliances (15) · veterinary (13) |
| Construction | 273 | 5.9% | home builder (60) · painting (39) · general contractor (33) · plumbing (32) · heating and cooling (25) · tiny home (16) · concrete (14) · electrician (13) |
| Finance | 257 | 5.5% | insurance (114) · bank (69) · loans (22) · real estate (18) · credit union (9) · stock broker (3) · mortgage (2) |
| Business | 231 | 5% | government (76) · consulting (60) · accounting (36) · association (28) · cemetary (6) · foundation (4) · insurance (3) · vending (2) |
| Dining | 204 | 4.4% | restaurant (173) · pizza (11) · pubs (8) · steakhouse (6) · burgers (4) · diner (2) |
| Automotive | 203 | 4.4% | autos (121) · auto repair (17) · tires (9) · scooter (4) · auto parts (4) · auction (3) · motorcycle (2) |
| Retail | 191 | 4.1% | convenience (37) · gifts (31) · jeweler (23) · department store (19) · flowers (19) · photography (17) · antiques (12) · fuel (10) |
| Beauty | 169 | 3.6% | hair stylist (107) · dentist (37) · barber (6) |
| Health | 165 | 3.5% | physician (62) · medical clinic (16) · pharmacy (14) · home healthcare (11) · optical (5) · chiro (5) · fitness club (3) · cardiologist (2) |
| Law | 127 | 2.7% | lawyer (37) · mediator (5) · paralegal (1) |
| Realty | 122 | 2.6% | real estate (121) · auction (1) |
| Logistics | 94 | 2% | truck transportation (38) · storage (28) · railroad (3) · packaging (1) · towing (1) |
| Retail Goods | 85 | 1.8% | |
| Education | 84 | 1.8% | school (68) · library (7) · writing (5) · garden (4) |
| Food | 83 | 1.8% | grocer (45) · baker (15) · seafood (13) · ice cream (4) · catering (4) · real estate (2) |
| Tech | 65 | 1.4% | computers (39) · wireless (12) · telecom (9) |
| Manufacturing | 63 | 1.4% | industrial supplier (30) · chemical (9) · fabrication (8) · salvage (7) · garden (1) · ice (1) · machinery (1) · pulp and paper (1) |
| Living & Home | 62 | 1.3% | scooter (1) |
| Media | 60 | 1.3% | signs (25) · advertising (20) · books (10) · printing (5) |
| Entertainment | 58 | 1.2% | video (9) · video producer (8) · amusement (8) · nightclub (8) · games (6) · music instruments (5) · museum (3) · aquarium (1) |
The franchises already here
Brands from a register of 2,024 franchise systems, matched into this city by name. A high count is a signal in both directions: the territory works, and it may be taken.
27 of these brands are a single common word — Metro, Avenue, Budget — so their counts include businesses that merely share the word. They are marked rather than dropped.
| Brand | Category | Here | Worldwide |
|---|---|---|---|
| Dollar General | convenience | 9 | 8,205 |
| Finish Line | retail | 8 | 700 |
| U-Haul | car | 7 | 13,700 |
| Best Western | businesshotel | 4 | 4,200 |
| Jackson Hewitt Tax Service | tax | 4 | — |
| Pizza Hut | pizza | 4 | 10,000 |
| Burger King | fastfood | 3 | 11,000 |
| Salvation Army | retail | 3 | — |
| Waffle House | food | 3 | 1,500 |
| Wal-Mart | retail | 3 | 6,500 |
| Advance Auto Parts | auto | 2 | 3,000 |
| Comfort Inn | familyhotel | 2 | — |
| Days Inn | economyhotel | 2 | — |
| Enterprise Rent A Car | car | 2 | 5,400 |
| Merle Norman Cosmetics | retail | 2 | 2,000 |
| Outback Steakhouse | food | 2 | — |
| Rent-A-Wreck | car | 2 | — |
| Rite Aid | pharmacy | 2 | 5,000 |
| Taco Bell | tacos | 2 | 5,845 |
| Winn-Dixie | supermarket | 2 | 525 |
| AAMCO Transmissions | auto | 1 | 700 |
| American Eagle Outfitters | retail | 1 | 827 |
| Assist-2-Sell | realestate | 1 | 630 |
| Back Yard Burgers | food | 1 | 181 |
| Baskin Robbins | dessert | 1 | 2,800 |
| Book Rack | book | 1 | 200 |
| Books-A-Million | book | 1 | 200 |
| Budget Rent A Car | car | 1 | 1,900 |
| Chick-fil-A | fastfood | 1 | 1,250 |
| Circuit City | retail | 1 | 600 |
| Comfort Suites | familyhotel | 1 | — |
| Curves For Women | fitness | 1 | 10,000 |
| CVS Pharmacy | pharmacy | 1 | 6,100 |
| Dairy Queen | fastfood | 1 | 5,900 |
| Econo Lodge | budgethotel | 1 | — |
| Fantastic Sams | hair | 1 | 1,350 |
| Firehouse Subs | deli | 1 | 320 |
| Hawthorn Suites | accommodation | 1 | 95 |
| Hertz Rent A Car | car | 1 | 7,000 |
| Holiday Inn | businesshotel | 1 | — |
| Home Depot | home | 1 | 2,104 |
| Huddle House | food | 1 | 400 |
| IKON Office Solutions | retail | 1 | 400 |
| Jani-King | cleaner | 1 | 115 |
| Kay Jewelers | retail | 1 | 839 |
| Knights Inn | accommodation | 1 | 230 |
| Krispy Kreme | coffee | 1 | 298 |
| Lone Star Steakhouse | steak | 1 | 285 |
| Marble Slab Creamery | dessert | 1 | 616 |
| Miracle-Ear | specialty | 1 | 1,500 |
| NAPA Auto Parts | auto | 1 | 18,000 |
| Office Depot | retail | 1 | 1,091 |
| Pak Mail | post | 1 | 430 |
| Pier 1 Imports | retail | 1 | 1,200 |
| Rent-A-Center | retail | 1 | 3,500 |
| Sign-A-Rama | specialty | 1 | 800 |
| Smoothie King | dessert | 1 | 442 |
| St. John | retail | 1 | — |
| Sunglass Hut | retail | 1 | — |
| Super 8 | economyhotel | 1 | — |
| Sylvan Learning | school | 1 | 710 |
| Things Remembered | retail | 1 | 600 |
| Toys "R" Us | retail | 1 | 1,400 |
| Villa Pizza | pizza | 1 | 300 |
| AllState name only | insurance | 10 | — |
| Manor name only | retail | 6 | — |
| Sears name only | inc | 5 | 2,300 |
| Krystal name only | fastfood | 4 | 400 |
| Limited name only | retail | 4 | — |
| Beltone name only | specialty | 2 | 1,500 |
| Blackwell name only | book | 2 | 6 |
| CARQUEST name only | auto | 2 | 3,400 |
| Walgreens name only | pharmacy | 2 | 4,000 |
| AutoZone name only | auto | 1 | 3,800 |
| CruiseOne name only | travel | 1 | 470 |
| Greyhound name only | travel | 1 | — |
| Gymboree name only | retail | 1 | 550 |
| Hallmark name only | greetingcards | 1 | 5,600 |
| Honda name only | car | 1 | — |
| Illuminations name only | retail | 1 | 16 |
| Michaels name only | retail | 1 | 805 |
| Midas name only | auto | 1 | 1,800 |
| Peebles name only | retail | 1 | — |
| Progressive name only | supermarket | 1 | 150 |
| RaceTrac name only | fuel | 1 | 525 |
| Renaissance name only | upscalehotel | 1 | — |
| Starbucks name only | coffee | 1 | 3,500 |
| Stuckeys name only | convenience | 1 | 200 |
| SuperCuts name only | inc | 1 | 2,000 |
| Toyota name only | car | 1 | — |
| YMCA name only | fitness | 1 | — |
Real estate as a local trade
Four unrelated jobs share the name: selling existing homes, owning and letting them, managing them for someone else, and building new ones. For anyone weighing a move or a licence these are the counts — and the ownership question goes to /property, which answers it building by building.
Real estate is a local job market in its own right, and four unrelated trades get the same name. Counts are businesses filed under each trade in the register, which lists a brokerage once however many agents work there — so this measures firms, not licensees.
Selling homes
5312Offices of agents and brokers — the resale market, and the biggest single trade in most Canadian cities.
Named in the register
- Amber R Fortenberry — 120 Plaza Dr
- Amsouth Bank Mortgages — 202 S 40th Ave
- Bryan Saliba Investments — 6184 U S Highway 98 # 100
- Coldwell Banker — 6184 U S Highway 98
- Coldwell Banker — 6184 U S Highway 98 100
- Coldwell Banker Don Nace — 6184 U S Highway 98 # 100
- David Cox Realty — 10 98 Place Blvd
- Gates and Dickenson RE Appraiser — 403 Weathersby Rd
- Jenny King Real Estate — 120 Plaza Dr
- Michelle Hatton — 24 Cameron Rd 2
- Poynter Real Estate Service — 1010 S 34th Ave
- R K Investments — 702 N 28th Ave
- Southeast Funding — 123 S 27th Ave # C
- Townevilla Apts — P.O. BOX 17905
Owning and letting
5311Lessors of real estate: the buildings themselves, filed under the building rather than the owner.
Named in the register
- Alpine Village Apartments — 312 N 39th Ave
- Cassandra Apartments — 510 N 38th Ave
- Hardy Manor Apartments — 3202 Pearl St # B1
- Heathwood Apartments — 2008 Oak Grove Rd
- Mark Apartments — 201 Blue Gable Rd
- Mark III Apartments — 114 S 24th Ave
- North Lamar Apartments — Shears Rd
- Peppertree Apartments — 801 N 28th Ave # 112
- Pinehills Apts — 312 Pinehills Dr
- Point O Woods Apartments — 520 N 38th Ave
- Reed Manor — 10 Azalea Ave
- West Hills Apartments — 23 Golf Course Rd
- Windridge Apartments — 3418 Hardy St # 4
- Woodshire Apartment — 320 Woodshire Dr
Managing for owners
5313Property managers, who run buildings the landlord does not.
Named in the register
- Centennial Management and Inv Co — 309 S 40th Ave
- Cnv Service Company — 701 N Main St Ste 147
- Covingtons Carpet Care — 199 Mary Magdalene Rd
- Turbo Serve Maintenance — 113 Colonial Pl
Building new homes
2361Residential builders and the general contractors who work for them.
Named in the register
- Bellco Home Center — 7193 U S Highway 98
- Braswell Bld — 151 Beechwood Dr
- C and L Construction — 69 Perry Rd
- Cavalier Quality Homes — 7201 U S Highway 49
- Cavalier Quality Homes — 7201 U S Highway 49
- Chancellor Mike Cnstr Co — 46 Shadow Ridge Dr
- Goar Construction — 2387 Old Highway 24
- Gulf States Construction — 10 Bryant Dr
- Hiatt Construction Richar — 28 W Lake Rd
- Jack Regan Construction — 21 Twin Oaks Trce
- Lowry Departments — 6102 U S Highway 98
- Mobile Home Services — 8 W Lake Rd
- Richards Construction Dav — 693 Richburg Rd
- Southern Colonel Homes — 7390 U S Highway 49
Financing it
5222Mortgage brokers and non-bank lenders.
Named in the register
- Acceptance Loan Co — 3814 W 4th St
- American General Auto Finance — 137 Mayfair Rd # 30
- Brians Title Lenders — 1846 Lincoln Rd
- Citi Financial — 6026 Highway 98 # 1
- Cmb Financial Services — P.O. BOX 1731
- Countrywide Home Loans — 4700 Hardy St
- Express Check Advance — 3901 Hardy St
- First Mutual Mrtg and Insur — 5317 Old Highway 11 Ste 3
- Forrest Loans — 1910 Hardy St
- Loanmax — 3608 Hardy St
- Pioneer Credit Co — 107 S 41st Ave
- Quick Cash — 5891 U S Highway 49 # 30
- Title Cash — 6051 U S Highway 98 # 2
- Tower Loan — 1910 Hardy St # C
On "how many doors"
How many doors a landlord holds is not in any of this. The register files an apartment building under the building, not its owner, and carries no unit count; there is no open dataset of Canadian landlords by portfolio. Where this research has established ownership it is in the /property record for the city, building by building, which is a different and much slower exercise.
Work where you go to them
The Ultimate 411 half of local: everything where the customer does not have to come to you.
A shop needs the customer to walk in. These 157 services do the opposite — the mobile mechanic, the mobile groomer, the bookkeeper, the junk haul — and they are the ones a person can start without a lease. 0 of them already match a trait filed in this city's register.
The 157 Service=1 rows in search.local: work where the provider travels to the customer. "present" counts businesses already filed under that exact trait name; a blank is a coverage gap, not proof of absence, because the two vocabularies were built separately.
home services
events
pets
luxury
healthcare
sporting goods
sports
business
outdoors
construction
travel
tools
Schools and colleges
wander.schools is a post-secondary table — universities and colleges. K-12 public and private schools are not in it, and only 7 of its 1,686 rows carry coordinates, so these are listed and not mapped.
In the business register
Where schooling shows up as a business rather than an institution — which is where K-12, tutoring and childcare appear.
Health and care
What a person moving a parent here would ask first. The register files clinics and pharmacies; it has no category for a hospital at all, so hospitals are matched by name and the limit is stated rather than hidden.
Matched on the name "hospital"
- Town and Country Animal Hospital — 6384 U S Highway 98
- Davis Veterinary Hospital — 215 Thornhill Dr
- Veterinary Hospital — 7436 U S Highway 49
- Behavioral Health Center — 239 Methodist Hospital Blvd
- Forrest General Hospital — 218 S 28th Ave
- Professional Health Center — 115a U S Highway 49
- Forrest General Hospital — 5909 U S Highway 49 # 40
- Forrest General Hospital Hlth — 5907 U S Highway 49
- Forrest General Hospital — 6051 U S Highway 49
- Forrest General Hospital — 107 S 25th Ave
- Hattiesburg Family Health Center — P.O. BOX 1706
- Holland Veterinary Hospital — 5163 U S Highway 49
- Hattiesburg Family Health Center — 100 W Front St
geonet carries no 'hospital' trait, so these are matched on the business name. A distance-to-hospital figure needs a source that states hospital locations.
What this record cannot tell you
Named in full, because the gaps are the part most likely to be misread as an answer.
- Census figures are 2021, taken on 11 May 2021: income is for 2020 and the labour figures were measured mid-pandemic, so the unemployment rate on this page is a 2021 reading rather than a current one.
- wander.schools is now readable, but it holds universities and colleges only and 1,679 of its 1,686 rows have no coordinates. K-12 public and private schools need a separate source — in Ontario the Ministry of Education school finder, in British Columbia the provincial school list. wander.citytowns, hotels and territories remain denied to the ru user.
- No 'hospital' trait exists in geonet; distance to a hospital needs an external source such as StatCan's Open Database of Healthcare Facilities.
- 100.0% of businesses here carry no coordinates, so a map or address lookup would miss them. Postal codes reach 100%.
Built from
geonet.hattiesburg— the local business registerwander.regions— city name, population, metrosearch.local— trait vocabulary and the come-to-you servicessearch.cozfranchises— 2,024 franchise brands