Roswell, New Mexico, USA

What Roswell is made of: the communities whose institutions are here, the sectors its 3,019 businesses sit in, the franchises already on the ground, and the services a newcomer could start.

3,019 businesses on file · 146 trades · 33 sectors · · built from geonet.roswell on 2026-10-07

Businesses3,019
6% carry coordinates
Specialised in12
trades above the national pattern
Places of worship92
Franchise brands60
already operating here

Visiting rather than moving? The free guidebook for Roswell → — the free guidebook for this region: why go, what to see, what is open when it rains.

1

The local economy

What the business base is made of, what it is specialised in against the national pattern, and what that mix implies. This is the part a development office would read first.

Composition, not health. geonet records what trades exist and where; it does not record formation, closure, employment or revenue, so none of those appear here. What makes this economics rather than a directory is the NAICS coding: it lets the local mix be read against the BLS survival curves and against the 323 industry groups this research has screened.

The two biggest markets here

Every industry group on this page links through to its NAICS page, and to the screened market report where this research has one — that is what the trait-to-NAICS coding buys.

Business density—
Breadth of the base276
broad — 103 industry groups, top three 17.2%
Survival the mix implies56.6%
at five years, against 51.4% for all private establishments
Coded to NAICS60.4%
of which 68.6% unambiguous

What this city is specialised in

Location quotient is this city's share of a trade divided by the same share across 10 US metro tables. Above 1.25 is the conventional threshold for a local specialisation.

The base against the entry screen

Businesses by the entry signal of the industry group they sit in, from the /markets screen. A large "structure decides" share means most local trades are ones where being better than the incumbent does not by itself win. A trade is matched to the screened record at whatever level the research wrote it — the same code, a broader one, or a narrower one. Where a group holds several screened sub-markets the count is shown, because no single one of them speaks for the whole group.

Enter
21.9%
399 businesses
Caution
53.1%
969 businesses
Structure decides
25%
456 businesses
Not screened
0%
0 businesses

How to read the survival figure

Each sector's five-year establishment survival rate, weighted by how many of this city's businesses sit in that sector. It is a property of the MIX, not of these businesses — it says what survival this composition would imply at US private-sector rates, because no Canadian equivalent series exists.

Weighted over 95.9% of the coded base — public administration carries no curve. Source: Business Employment Dynamics — Table 7, Survival of private sector establishments by opening year, US Bureau of Labor Statistics.

And what it does not measure

A "mixed" trait is one that genuinely spans codes — "computers" covers systems design, repair and supply. The clear share is how much of this reading rests on unambiguous coding. Business density also reflects how completely the directory covers a place, not only how many businesses are in it — so it compares poorly between a city the register knows well and one it does not.

2

Who lives here, and who the city is for

The census: the only figures on this page that count people rather than businesses, and the three cohort readings they make possible.

No census place is mapped for us-roswell in local/census-map-us.json, so this page carries no demographics. The mapping is explicit because the United States has dozens of Springfields and Troys, and attaching the wrong one would put another city's figures on this page.

3

The communities the register shows

A community appears in the business register before it appears in prose — a national church, a society, a credit union, a newspaper. Those are counted as institutions, and they are what suggests residents. A restaurant serving a cuisine is counted separately as trade, because every city has those and they say nothing about who lives nearby. The ranking is by institutions.

CommunityInstitutions WorshipTrade Where it shows
Spanish-speaking 5 4 7
trade on N Main St (2)
Spanish Calvario Baptst Church · First Spanish Assembly Of God · Spanish Gate Association
Chinese — — 4
Italian — — 1
French — — 1
Caribbean — — 1
4

Where the communities are

Streets, not neighbourhood names. The data knows that Greek institutions sit on one street and Greek restaurants on another; it does not know the word "Greektown", so it does not use it.

Spanish-speaking

trade on N Main St (2)
5

What the city is made of

Every business on file, grouped by the sector it trades in. This is the economic-development view: where the 3,019 businesses actually are, and the specific trades inside each sector.

SectorBusinesses ShareWhat is in it
Living 223 7.4% place of worship (92) · apartment (19) · veterinary (18) · furniture (17) · cleaning (16) · fire safety (15) · property management (9) · appliances (8)
Construction 222 7.4% general contractor (47) · painting (38) · plumbing (37) · home builder (24) · electrician (15) · tiny home (11) · carpet (11) · heating and cooling (11)
Business 162 5.4% government (72) · accounting (29) · consulting (24) · association (18) · auction (6) · foundation (3) · vending (3) · cemetary (2)
Automotive 151 5% autos (72) · auto repair (31) · scooter (4) · detailing (3) · tires (3) · auto parts (2) · motorcycle (2)
Dining 136 4.5% restaurant (114) · pizza (10) · burgers (4) · steakhouse (3) · fast food (2) · diner (2) · pubs (1)
Finance 126 4.2% insurance (62) · bank (27) · loans (16) · real estate (6) · credit union (5) · mortgage (1) · stock broker (1)
Health 122 4% physician (47) · home healthcare (10) · chiro (10) · fitness club (8) · optical (7) · pharmacy (6) · medical clinic (6)
Beauty 99 3.3% hair stylist (71) · dentist (17) · barber (4)
Retail 94 3.1% gifts (23) · jeweler (14) · convenience (12) · photography (10) · department store (9) · antiques (5) · flowers (5) · fuel (4)
Energy 77 2.6% petroleum (59) · natural gas (7) · pipelines (6) · fuel (5)
Education 73 2.4% school (61) · library (5) · garden (3) · writing (3)
Agribusiness 69 2.3% landscaping (21) · dairy (19) · livestock (18) · forestry (4) · fresh produce (3) · farm (2) · garden (1) · auction (1)
Realty 66 2.2% real estate (66)
Logistics 53 1.8% truck transportation (27) · storage (14) · railroad (2) · towing (1) · packaging (1)
Living & Home 50 1.7%
Law 45 1.5% lawyer (13) · mediator (3) · bank (1)
Construction & Realty 39 1.3%
Retail Goods 39 1.3%
Tech 37 1.2% computers (23) · telecom (3) · wireless (2)
Travel 36 1.2% motel (22) · travel agent (6) · truck rental (1) · parking (1)
6

The franchises already here

Brands from a register of 2,024 franchise systems, matched into this city by name. A high count is a signal in both directions: the territory works, and it may be taken.

23 of these brands are a single common word — Metro, Avenue, Budget — so their counts include businesses that merely share the word. They are marked rather than dropped.

BrandCategory HereWorldwide
Bank of America bank 3 —
Burger King fastfood 3 11,000
Dollar General convenience 3 8,205
Pizza Hut pizza 3 10,000
Wal-Mart retail 3 6,500
Best Western businesshotel 2 4,200
Bimbo Bakeries coffee 2 —
Dairy Queen fastfood 2 5,900
Jackson Hewitt Tax Service tax 2 —
Rent-A-Center retail 2 3,500
U-Haul car 2 13,700
ACE Cash Express cash 1 1,573
ACE Hardware hardware 1 4,700
Big O Tires auto 1 540
Budget Blinds retail 1 —
Cash Store cash 1 —
Comfort Inn familyhotel 1 —
Days Inn economyhotel 1 —
El Pollo Loco food 1 —
Enterprise Rent A Car car 1 5,400
Golden Corral food 1 357
Great Plains retail 1 6
Hertz Rent A Car car 1 7,000
Holiday Inn businesshotel 1 —
Home Depot home 1 2,104
Jiffy Lube auto 1 2,200
Little Caesars Pizza pizza 1 1,800
Merle Norman Cosmetics retail 1 2,000
Merry Maids cleaner 1 970
Motel 6 budgethotel 1 360
NAPA Auto Parts auto 1 18,000
Peter Piper Pizza pizza 1 139
Pro-Cuts hair 1 177
Ramada Inn familyhotel 1 740
Salvation Army retail 1 —
Super 8 economyhotel 1 —
Taco Bell tacos 1 5,845
Allsups name only convenience 9 301
Manor name only retail 4 —
AllState name only insurance 3 —
Sears name only inc 3 2,300
AutoZone name only auto 2 3,800
Coach name only luggage 2 —
Toyota name only car 2 —
Walgreens name only pharmacy 2 4,000
Albertsons name only supermarket 1 564
Blackwell name only book 1 6
CARQUEST name only auto 1 3,400
Champion name only supermarket 1 1,000
Greyhound name only travel 1 —
HEMA name only retail 1 200
HESS name only fuel 1 1,250
Honda name only car 1 —
Jeep name only suv 1 —
Limited name only retail 1 —
Mitsubishi name only auto 1 —
Nissan name only auto 1 —
Tesco name only retail 1 1,780
Travelodge name only economyhotel 1 —
Whataburger name only fastfood 1 680
7

Real estate as a local trade

Four unrelated jobs share the name: selling existing homes, owning and letting them, managing them for someone else, and building new ones. For anyone weighing a move or a licence these are the counts — and the ownership question goes to /property, which answers it building by building.

Real estate is a local job market in its own right, and four unrelated trades get the same name. Counts are businesses filed under each trade in the register, which lists a brokerage once however many agents work there — so this measures firms, not licensees.

Selling homes

5312
75 firms · LQ 0.52

Offices of agents and brokers — the resale market, and the biggest single trade in most Canadian cities.

Named in the register
  • Bama — 500 N Main St
  • Coldwell Banker — 400 W 2nd St
  • Connie Denio — 5083 Bright Sky Rd
  • Dale Rogers Dale Rogers Real — 1105 E 2nd St
  • Del Jurney Del Jurney Real E — 404 N Kentucky Ave
  • F and H Investments — P.O. BOX 563
  • Home Planning — 3117 N Main St
  • Jim Snell Snell Jim — 108 N Washington Ave
  • John Grieves Grieves Group R — 501 N Main St
  • Lee Allison Appraisals — 105 W 3rd St Ste 402
  • Littell Realestate — P.O. BOX 1881
  • Sanstone Manner Apartments — 16 1/2 Stacy Dr
  • Southwind Realty — 407 E Country Club Rd
  • W W — 3004 Diamond A Dr

Owning and letting

5311
19 firms · LQ 0.9

Lessors of real estate: the buildings themselves, filed under the building rather than the owner.

Named in the register
  • Alameda Estates — 301 W Alameda St
  • Christa Lee Manor Apartments — 111 E 22nd St
  • Club Paradise — 1710 N Union Ave Ofc 19
  • Eielo De Oro — 1600 W Hendricks St
  • Mesa Verde Apartments — 502 S Wyoming Ave
  • P and I Apts — 132 E Byrne St
  • Plantation Apartments — P.O. BOX 477
  • Raintree Apartments — 1200 W Mcgaffey St
  • Saddlecreek Apartments — 1901 S Sunset Ave
  • Summit Apartments — 1600 W Summit St
  • Sunny Acres Senior Center — 1414 S Union Ave
  • Sunset 1600 Apartments — 1601 S Sunset Ave
  • Town Plaza Apartments — 1201 W Mcgaffey St
  • Valle Encantada Apartments — 2001 S Sunset Ave

Managing for owners

5313
9 firms · LQ 1.58

Property managers, who run buildings the landlord does not.

Named in the register
  • Atlas Maintenance — 902 N Greenwood Ave
  • Blaine Hess Oil Properties — 200 W 1st St # 315
  • Blue Diamond Janitorial Service — 1500 S Jackson Dr
  • Border Maintence Service — 500 N Richardson Ave # 187
  • C and C Industrial Services — 509 W 2nd St
  • Carpet Care — 500 N Main St
  • Five Stars Prof Jantr Service — 3015 Futura Dr
  • Rosemark Commercial Facility — 500 N Richardson Ave
  • Squeaky Clean Window Service — 1005 Crescent Dr

Building new homes

2361
82 firms · LQ 1.58

Residential builders and the general contractors who work for them.

Named in the register
  • 5 C Construction — 713 N Heights Dr
  • Alan Tucker Construction — 400 N Pennsylvania Ave # 112
  • Construction Plus
  • Daniel Construction Co — 703 Grove St
  • Ernest Ortega Construction — 1502 Pecan Dr
  • Gap Construction Co — 318 S Main St
  • Holloway Construction Co — 207 S Sunset Ave
  • Investment Housing — 6220 SE Main St
  • Investment Housing — P.O. BOX 5729
  • Mc Leans Mobile Home Trnsprt — PO Box 6394
  • New Dimension Construction — 3408 S Union Ave
  • Patton Construction Co — 2606 Sherrill Ln
  • Roswell Trailer Sales — 813 N Richardson Ave
  • Toya Construction — 505 Wooldridge Margaret R

Financing it

5222
17 firms · LQ 1.63

Mortgage brokers and non-bank lenders.

Named in the register
  • A G New Mexico — 2727 SE Main St
  • Allied Cash Advance — 4511 N Main St
  • American Cash Loans — 2609 N Main St
  • C and C Mortgage Co — 2611 Highland Rd
  • Check n Go — 3112 N Main St
  • Crazy Sams — 1021 S Main St
  • Farm Credit Of New Mexico — 2730 N Wilshire Blvd
  • Liberty Finance Co — 616 S Main St
  • New Mexico Community Dev and Ln — 200 W 1st St # 202
  • New Mexico Title Loans — 1125 S Main St
  • Security Finance — 2800 N Main St # 1
  • Sun Loan Co — 303 N Main St
  • Western Finance — 1010 S Main St # 3
  • World Finance — 123 N Main St

On "how many doors"

How many doors a landlord holds is not in any of this. The register files an apartment building under the building, not its owner, and carries no unit count; there is no open dataset of Canadian landlords by portfolio. Where this research has established ownership it is in the /property record for the city, building by building, which is a different and much slower exercise.

8

Work where you go to them

The Ultimate 411 half of local: everything where the customer does not have to come to you.

A shop needs the customer to walk in. These 157 services do the opposite — the mobile mechanic, the mobile groomer, the bookkeeper, the junk haul — and they are the ones a person can start without a lease. 0 of them already match a trait filed in this city's register.

The 157 Service=1 rows in search.local: work where the provider travels to the customer. "present" counts businesses already filed under that exact trait name; a blank is a coverage gap, not proof of absence, because the two vocabularies were built separately.

home services

Short-Term Rental TurnoverAppliance InstallationBabyproofing & Safety InstallsCarpet & Upholstery CleaningDeep CleaningDrywall RepairErrand RunningExterior PaintingFence & Deck StainingFurniture AssemblyGarden Weeding & MaintenanceGrocery Pickup & DeliveryGutter CleaningHandyman (General Repairs)Hedge & Shrub TrimmingHouse CleaningHouse SittingInterior PaintingJunk Removal & Dump RunsLandscape Design & PlantingLawn MowingFall Leaf CleanupMove-In / Move-Out CleaningMoving Help (Labour Only)Moving with TruckOffice CleaningPersonal ShopperPressure WashingMove Things Around the HouseSnow Shovelling & RemovalPacking & UnpackingTV & Picture MountingWardrobe StylingWindow Cleaning

events

BartenderDesignated Driver (Your Car)CateringTents, Tables & ChairsFloristFuneral & Celebration of Life ArrangementsGame-Day Bus or VanBook a Pub for Your GroupKaraoke Machine RentalParty Bus & Group ShuttlePub Crawl HostTaxi to the PubSports & Game PhotographyStag & Doe / Jack & Jill PlanningTailgate Party SetupTrivia Night HostVenue SourcingBig-Game Watch Party SetupWedding OfficiantWedding Planner / Coordinator

pets

Aquarium & Terrarium CleaningCatio (Cat Patio) BuildChicken Coop BuildDog House BuildDog TrainingDog WalkingHome Pet BoardingLost Pet SearchMobile Dog GroomingOvernight Pet SittingBuild & Install a Pet DoorPet Cages & EnclosuresPet Fencing & Dog RunsPet PhotographyPet-Proofing Your HomePet Sitting & Dog WalkingPet TaxiYard Poop Scooping

luxury

Chauffeur & Luxury CarDJ & Sound Gear RentalDJEvent PhotographerEvent PlannerLive MusiciansHair & Makeup ArtistMatchmakerPersonal ConciergePortrait & Headshot PhotographerPrivate ChefVideographerVIP / Social Club MembershipWedding PhotographerYacht & Boat Charter

healthcare

Wheelchair-Accessible TransportGrab Bars, Ramps & Home AccessibilityLight Housekeeping for SeniorsCooking & Meal Prep for SeniorsMedical Appointment EscortMedication & Appointment RemindersMobility Equipment RentalRespite Care for Family CaregiversSenior CompanionshipTech Help for SeniorsWalking Companion

sporting goods

Bike Tune-UpBorrow a Bike or E-BikeBorrow Camping GearBorrow Golf ClubsBorrow Hockey GearBorrow Ice SkatesBorrow a Kayak, Canoe or PaddleboardBorrow Skis, Poles & Ski BootsBorrow a Snowboard & Snow BootsSkate SharpeningSki & Snowboard Tuning

sports

Backyard Rink BuildLocal Fishing GuideGolf CaddieFind Players for a Pickup GamePrivate Sports LessonJoin or Build a Rec League TeamBook Ice, Courts & FieldsWorkout & Sports BuddyRoommates Who Also Like Sports

business

BookkeepingStart a Local BusinessCareer Coaching & RésumésFind a Local ManufacturerFind Local Work / Contract GigsLocal Advertising PlacementPrototype & Small-Batch ProductionTranslation & InterpretationWebsite & Online Presence

outdoors

Brush & Land ClearingChainsaw Rental (from a local owner)Firewood (Cut, Split & Delivered)Log Bucking & Cutting (Chainsaw)Portable SawmillingSmall-Lot Logging & Land ClearingStump GrindingTree FellingWood Splitting

construction

CarpenterElectricianHeating & Cooling (HVAC)Mobile MechanicPlumberRoof RepairSmall Engine RepairWelder / Metal Fabrication

travel

Airport Transfer & Car ServiceCorporate & Business TravelCruise BookingFamily Travel for a WeddingBereavement / Funeral TravelLeisure Travel PlanningLocal Tour Guide

tools

Camera & Lens RentalGenerator RentalLog Splitter RentalParty Equipment RentalPower Tool RentalTrailer & Truck Rental
9

Schools and colleges

wander.schools is a post-secondary table — universities and colleges. K-12 public and private schools are not in it, and only 7 of its 1,686 rows carry coordinates, so these are listed and not mapped.

In the business register

Where schooling shows up as a business rather than an institution — which is where K-12, tutoring and childcare appear.

school 61daycare 8
10

Health and care

What a person moving a parent here would ask first. The register files clinics and pharmacies; it has no category for a hospital at all, so hospitals are matched by name and the limit is stated rather than hidden.

Medical clinics6
Pharmacies6
Dental practices17

Matched on the name "hospital"

  • Sun Valley Animal Hospital — 1138 W Hobbs St
  • Smith Chiropractic Health Center — 511 W Walnut St
  • LA Casa Family Health Center — 1511 S Grand Ave
  • Country Club Animal Hospital — 301 W Country Club Rd
  • College Garden Animal Hospital — 502 E College Blvd
  • South Springs Animal Hospital — 3501 Old Dexter Hwy

geonet carries no 'hospital' trait, so these are matched on the business name. A distance-to-hospital figure needs a source that states hospital locations.

12

What this record cannot tell you

Named in full, because the gaps are the part most likely to be misread as an answer.

  • No census figures on this page: this region is not mapped to a census subdivision in local/census-map.json, so the community counts here are business-register institutions, which is a different measurement and cannot substitute for a population.
  • wander.schools is now readable, but it holds universities and colleges only and 1,679 of its 1,686 rows have no coordinates. K-12 public and private schools need a separate source — in Ontario the Ministry of Education school finder, in British Columbia the provincial school list. wander.citytowns, hotels and territories remain denied to the ru user.
  • No 'hospital' trait exists in geonet; distance to a hospital needs an external source such as StatCan's Open Database of Healthcare Facilities.
  • 93.7% of businesses here carry no coordinates, so a map or address lookup would miss them. Postal codes reach 100%.

Built from

  • geonet.roswell — the local business register
  • wander.regions — city name, population, metro
  • search.local — trait vocabulary and the come-to-you services
  • search.cozfranchises — 2,024 franchise brands