Roswell, New Mexico, USA
What Roswell is made of: the communities whose institutions are here, the sectors its 3,019 businesses sit in, the franchises already on the ground, and the services a newcomer could start.
3,019 businesses on file · 146 trades · 33 sectors · · built from geonet.roswell on 2026-10-07
Visiting rather than moving? The free guidebook for Roswell → — the free guidebook for this region: why go, what to see, what is open when it rains.
The local economy
What the business base is made of, what it is specialised in against the national pattern, and what that mix implies. This is the part a development office would read first.
Composition, not health. geonet records what trades exist and where; it does not record formation, closure, employment or revenue, so none of those appear here. What makes this economics rather than a directory is the NAICS coding: it lets the local mix be read against the BLS survival curves and against the 323 industry groups this research has screened.
Every industry group on this page links through to its NAICS page, and to the screened market report where this research has one — that is what the trait-to-NAICS coding buys.
What this city is specialised in
Location quotient is this city's share of a trade divided by the same share across 10 US metro tables. Above 1.25 is the conventional threshold for a local specialisation.
Thin against the national pattern
Common trades that are under-represented here. For someone deciding what to open, this is the more useful half of the table — though a gap can mean unmet demand or a market that does not work here, and this does not tell you which.
The base against the entry screen
Businesses by the entry signal of the industry group they sit in, from the /markets screen. A large "structure decides" share means most local trades are ones where being better than the incumbent does not by itself win. A trade is matched to the screened record at whatever level the research wrote it — the same code, a broader one, or a narrower one. Where a group holds several screened sub-markets the count is shown, because no single one of them speaks for the whole group.
How to read the survival figure
Each sector's five-year establishment survival rate, weighted by how many of this city's businesses sit in that sector. It is a property of the MIX, not of these businesses — it says what survival this composition would imply at US private-sector rates, because no Canadian equivalent series exists.
Weighted over 95.9% of the coded base — public administration carries no curve. Source: Business Employment Dynamics — Table 7, Survival of private sector establishments by opening year, US Bureau of Labor Statistics.
And what it does not measure
A "mixed" trait is one that genuinely spans codes — "computers" covers systems design, repair and supply. The clear share is how much of this reading rests on unambiguous coding. Business density also reflects how completely the directory covers a place, not only how many businesses are in it — so it compares poorly between a city the register knows well and one it does not.
Who lives here, and who the city is for
The census: the only figures on this page that count people rather than businesses, and the three cohort readings they make possible.
No census place is mapped for us-roswell in local/census-map-us.json, so this page carries no demographics. The mapping is explicit because the United States has dozens of Springfields and Troys, and attaching the wrong one would put another city's figures on this page.
The communities the register shows
A community appears in the business register before it appears in prose — a national church, a society, a credit union, a newspaper. Those are counted as institutions, and they are what suggests residents. A restaurant serving a cuisine is counted separately as trade, because every city has those and they say nothing about who lives nearby. The ranking is by institutions.
| Community | Institutions | Worship | Trade | Where it shows |
|---|---|---|---|---|
| Spanish-speaking | 5 | 4 | 7 | trade on N Main St (2)
Spanish Calvario Baptst Church · First Spanish Assembly Of God · Spanish Gate Association |
| Chinese | — | — | 4 | |
| Italian | — | — | 1 | |
| French | — | — | 1 | |
| Caribbean | — | — | 1 |
Where the communities are
Streets, not neighbourhood names. The data knows that Greek institutions sit on one street and Greek restaurants on another; it does not know the word "Greektown", so it does not use it.
Spanish-speaking
What the city is made of
Every business on file, grouped by the sector it trades in. This is the economic-development view: where the 3,019 businesses actually are, and the specific trades inside each sector.
| Sector | Businesses | Share | What is in it |
|---|---|---|---|
| Living | 223 | 7.4% | place of worship (92) · apartment (19) · veterinary (18) · furniture (17) · cleaning (16) · fire safety (15) · property management (9) · appliances (8) |
| Construction | 222 | 7.4% | general contractor (47) · painting (38) · plumbing (37) · home builder (24) · electrician (15) · tiny home (11) · carpet (11) · heating and cooling (11) |
| Business | 162 | 5.4% | government (72) · accounting (29) · consulting (24) · association (18) · auction (6) · foundation (3) · vending (3) · cemetary (2) |
| Automotive | 151 | 5% | autos (72) · auto repair (31) · scooter (4) · detailing (3) · tires (3) · auto parts (2) · motorcycle (2) |
| Dining | 136 | 4.5% | restaurant (114) · pizza (10) · burgers (4) · steakhouse (3) · fast food (2) · diner (2) · pubs (1) |
| Finance | 126 | 4.2% | insurance (62) · bank (27) · loans (16) · real estate (6) · credit union (5) · mortgage (1) · stock broker (1) |
| Health | 122 | 4% | physician (47) · home healthcare (10) · chiro (10) · fitness club (8) · optical (7) · pharmacy (6) · medical clinic (6) |
| Beauty | 99 | 3.3% | hair stylist (71) · dentist (17) · barber (4) |
| Retail | 94 | 3.1% | gifts (23) · jeweler (14) · convenience (12) · photography (10) · department store (9) · antiques (5) · flowers (5) · fuel (4) |
| Energy | 77 | 2.6% | petroleum (59) · natural gas (7) · pipelines (6) · fuel (5) |
| Education | 73 | 2.4% | school (61) · library (5) · garden (3) · writing (3) |
| Agribusiness | 69 | 2.3% | landscaping (21) · dairy (19) · livestock (18) · forestry (4) · fresh produce (3) · farm (2) · garden (1) · auction (1) |
| Realty | 66 | 2.2% | real estate (66) |
| Logistics | 53 | 1.8% | truck transportation (27) · storage (14) · railroad (2) · towing (1) · packaging (1) |
| Living & Home | 50 | 1.7% | |
| Law | 45 | 1.5% | lawyer (13) · mediator (3) · bank (1) |
| Construction & Realty | 39 | 1.3% | |
| Retail Goods | 39 | 1.3% | |
| Tech | 37 | 1.2% | computers (23) · telecom (3) · wireless (2) |
| Travel | 36 | 1.2% | motel (22) · travel agent (6) · truck rental (1) · parking (1) |
The franchises already here
Brands from a register of 2,024 franchise systems, matched into this city by name. A high count is a signal in both directions: the territory works, and it may be taken.
23 of these brands are a single common word — Metro, Avenue, Budget — so their counts include businesses that merely share the word. They are marked rather than dropped.
| Brand | Category | Here | Worldwide |
|---|---|---|---|
| Bank of America | bank | 3 | — |
| Burger King | fastfood | 3 | 11,000 |
| Dollar General | convenience | 3 | 8,205 |
| Pizza Hut | pizza | 3 | 10,000 |
| Wal-Mart | retail | 3 | 6,500 |
| Best Western | businesshotel | 2 | 4,200 |
| Bimbo Bakeries | coffee | 2 | — |
| Dairy Queen | fastfood | 2 | 5,900 |
| Jackson Hewitt Tax Service | tax | 2 | — |
| Rent-A-Center | retail | 2 | 3,500 |
| U-Haul | car | 2 | 13,700 |
| ACE Cash Express | cash | 1 | 1,573 |
| ACE Hardware | hardware | 1 | 4,700 |
| Big O Tires | auto | 1 | 540 |
| Budget Blinds | retail | 1 | — |
| Cash Store | cash | 1 | — |
| Comfort Inn | familyhotel | 1 | — |
| Days Inn | economyhotel | 1 | — |
| El Pollo Loco | food | 1 | — |
| Enterprise Rent A Car | car | 1 | 5,400 |
| Golden Corral | food | 1 | 357 |
| Great Plains | retail | 1 | 6 |
| Hertz Rent A Car | car | 1 | 7,000 |
| Holiday Inn | businesshotel | 1 | — |
| Home Depot | home | 1 | 2,104 |
| Jiffy Lube | auto | 1 | 2,200 |
| Little Caesars Pizza | pizza | 1 | 1,800 |
| Merle Norman Cosmetics | retail | 1 | 2,000 |
| Merry Maids | cleaner | 1 | 970 |
| Motel 6 | budgethotel | 1 | 360 |
| NAPA Auto Parts | auto | 1 | 18,000 |
| Peter Piper Pizza | pizza | 1 | 139 |
| Pro-Cuts | hair | 1 | 177 |
| Ramada Inn | familyhotel | 1 | 740 |
| Salvation Army | retail | 1 | — |
| Super 8 | economyhotel | 1 | — |
| Taco Bell | tacos | 1 | 5,845 |
| Allsups name only | convenience | 9 | 301 |
| Manor name only | retail | 4 | — |
| AllState name only | insurance | 3 | — |
| Sears name only | inc | 3 | 2,300 |
| AutoZone name only | auto | 2 | 3,800 |
| Coach name only | luggage | 2 | — |
| Toyota name only | car | 2 | — |
| Walgreens name only | pharmacy | 2 | 4,000 |
| Albertsons name only | supermarket | 1 | 564 |
| Blackwell name only | book | 1 | 6 |
| CARQUEST name only | auto | 1 | 3,400 |
| Champion name only | supermarket | 1 | 1,000 |
| Greyhound name only | travel | 1 | — |
| HEMA name only | retail | 1 | 200 |
| HESS name only | fuel | 1 | 1,250 |
| Honda name only | car | 1 | — |
| Jeep name only | suv | 1 | — |
| Limited name only | retail | 1 | — |
| Mitsubishi name only | auto | 1 | — |
| Nissan name only | auto | 1 | — |
| Tesco name only | retail | 1 | 1,780 |
| Travelodge name only | economyhotel | 1 | — |
| Whataburger name only | fastfood | 1 | 680 |
Real estate as a local trade
Four unrelated jobs share the name: selling existing homes, owning and letting them, managing them for someone else, and building new ones. For anyone weighing a move or a licence these are the counts — and the ownership question goes to /property, which answers it building by building.
Real estate is a local job market in its own right, and four unrelated trades get the same name. Counts are businesses filed under each trade in the register, which lists a brokerage once however many agents work there — so this measures firms, not licensees.
Selling homes
5312Offices of agents and brokers — the resale market, and the biggest single trade in most Canadian cities.
Named in the register
- Bama — 500 N Main St
- Coldwell Banker — 400 W 2nd St
- Connie Denio — 5083 Bright Sky Rd
- Dale Rogers Dale Rogers Real — 1105 E 2nd St
- Del Jurney Del Jurney Real E — 404 N Kentucky Ave
- F and H Investments — P.O. BOX 563
- Home Planning — 3117 N Main St
- Jim Snell Snell Jim — 108 N Washington Ave
- John Grieves Grieves Group R — 501 N Main St
- Lee Allison Appraisals — 105 W 3rd St Ste 402
- Littell Realestate — P.O. BOX 1881
- Sanstone Manner Apartments — 16 1/2 Stacy Dr
- Southwind Realty — 407 E Country Club Rd
- W W — 3004 Diamond A Dr
Owning and letting
5311Lessors of real estate: the buildings themselves, filed under the building rather than the owner.
Named in the register
- Alameda Estates — 301 W Alameda St
- Christa Lee Manor Apartments — 111 E 22nd St
- Club Paradise — 1710 N Union Ave Ofc 19
- Eielo De Oro — 1600 W Hendricks St
- Mesa Verde Apartments — 502 S Wyoming Ave
- P and I Apts — 132 E Byrne St
- Plantation Apartments — P.O. BOX 477
- Raintree Apartments — 1200 W Mcgaffey St
- Saddlecreek Apartments — 1901 S Sunset Ave
- Summit Apartments — 1600 W Summit St
- Sunny Acres Senior Center — 1414 S Union Ave
- Sunset 1600 Apartments — 1601 S Sunset Ave
- Town Plaza Apartments — 1201 W Mcgaffey St
- Valle Encantada Apartments — 2001 S Sunset Ave
Managing for owners
5313Property managers, who run buildings the landlord does not.
Named in the register
- Atlas Maintenance — 902 N Greenwood Ave
- Blaine Hess Oil Properties — 200 W 1st St # 315
- Blue Diamond Janitorial Service — 1500 S Jackson Dr
- Border Maintence Service — 500 N Richardson Ave # 187
- C and C Industrial Services — 509 W 2nd St
- Carpet Care — 500 N Main St
- Five Stars Prof Jantr Service — 3015 Futura Dr
- Rosemark Commercial Facility — 500 N Richardson Ave
- Squeaky Clean Window Service — 1005 Crescent Dr
Building new homes
2361Residential builders and the general contractors who work for them.
Named in the register
- 5 C Construction — 713 N Heights Dr
- Alan Tucker Construction — 400 N Pennsylvania Ave # 112
- Construction Plus
- Daniel Construction Co — 703 Grove St
- Ernest Ortega Construction — 1502 Pecan Dr
- Gap Construction Co — 318 S Main St
- Holloway Construction Co — 207 S Sunset Ave
- Investment Housing — 6220 SE Main St
- Investment Housing — P.O. BOX 5729
- Mc Leans Mobile Home Trnsprt — PO Box 6394
- New Dimension Construction — 3408 S Union Ave
- Patton Construction Co — 2606 Sherrill Ln
- Roswell Trailer Sales — 813 N Richardson Ave
- Toya Construction — 505 Wooldridge Margaret R
Financing it
5222Mortgage brokers and non-bank lenders.
Named in the register
- A G New Mexico — 2727 SE Main St
- Allied Cash Advance — 4511 N Main St
- American Cash Loans — 2609 N Main St
- C and C Mortgage Co — 2611 Highland Rd
- Check n Go — 3112 N Main St
- Crazy Sams — 1021 S Main St
- Farm Credit Of New Mexico — 2730 N Wilshire Blvd
- Liberty Finance Co — 616 S Main St
- New Mexico Community Dev and Ln — 200 W 1st St # 202
- New Mexico Title Loans — 1125 S Main St
- Security Finance — 2800 N Main St # 1
- Sun Loan Co — 303 N Main St
- Western Finance — 1010 S Main St # 3
- World Finance — 123 N Main St
On "how many doors"
How many doors a landlord holds is not in any of this. The register files an apartment building under the building, not its owner, and carries no unit count; there is no open dataset of Canadian landlords by portfolio. Where this research has established ownership it is in the /property record for the city, building by building, which is a different and much slower exercise.
Work where you go to them
The Ultimate 411 half of local: everything where the customer does not have to come to you.
A shop needs the customer to walk in. These 157 services do the opposite — the mobile mechanic, the mobile groomer, the bookkeeper, the junk haul — and they are the ones a person can start without a lease. 0 of them already match a trait filed in this city's register.
The 157 Service=1 rows in search.local: work where the provider travels to the customer. "present" counts businesses already filed under that exact trait name; a blank is a coverage gap, not proof of absence, because the two vocabularies were built separately.
home services
events
pets
luxury
healthcare
sporting goods
sports
business
outdoors
construction
travel
tools
Schools and colleges
wander.schools is a post-secondary table — universities and colleges. K-12 public and private schools are not in it, and only 7 of its 1,686 rows carry coordinates, so these are listed and not mapped.
In the business register
Where schooling shows up as a business rather than an institution — which is where K-12, tutoring and childcare appear.
Health and care
What a person moving a parent here would ask first. The register files clinics and pharmacies; it has no category for a hospital at all, so hospitals are matched by name and the limit is stated rather than hidden.
Matched on the name "hospital"
- Sun Valley Animal Hospital — 1138 W Hobbs St
- Smith Chiropractic Health Center — 511 W Walnut St
- LA Casa Family Health Center — 1511 S Grand Ave
- Country Club Animal Hospital — 301 W Country Club Rd
- College Garden Animal Hospital — 502 E College Blvd
- South Springs Animal Hospital — 3501 Old Dexter Hwy
geonet carries no 'hospital' trait, so these are matched on the business name. A distance-to-hospital figure needs a source that states hospital locations.
What this record cannot tell you
Named in full, because the gaps are the part most likely to be misread as an answer.
- No census figures on this page: this region is not mapped to a census subdivision in local/census-map.json, so the community counts here are business-register institutions, which is a different measurement and cannot substitute for a population.
- wander.schools is now readable, but it holds universities and colleges only and 1,679 of its 1,686 rows have no coordinates. K-12 public and private schools need a separate source — in Ontario the Ministry of Education school finder, in British Columbia the provincial school list. wander.citytowns, hotels and territories remain denied to the ru user.
- No 'hospital' trait exists in geonet; distance to a hospital needs an external source such as StatCan's Open Database of Healthcare Facilities.
- 93.7% of businesses here carry no coordinates, so a map or address lookup would miss them. Postal codes reach 100%.
Built from
geonet.roswell— the local business registerwander.regions— city name, population, metrosearch.local— trait vocabulary and the come-to-you servicessearch.cozfranchises— 2,024 franchise brands