NAICS 444Subsector · 3-digitlocal market3 market records

Building material and garden equipment and supplies dealers

This subsector comprises establishments primarily engaged in retailing a specialized or general line of building and home improvement materials, lawn and garden equipment and supplies, outdoor power equipment, and nursery and garden products. — Statistics Canada, NAICS 2022A

Establishments · CanadaA
8,152
with employees
Under 10 employeesA
55%
most common size: 1–4
Establishments · USA
73,176
Employment · USA
1,446,079
20 per establishment
Payroll · USA
$54.4B
$38k per employee
01

Size and shape

How many businesses there are and how small they are. Fragmentation is the first thing an entrant — or anyone selling software into this industry — needs to know, and it is one of the few things that is actually measured.

Canadian establishments by number of employeesA

1–42,45330%
5–92,06625%
10–191,63420%
20–491,20015%
50–994445%
100–1993314%
200–499240%
500+0—

Of 8,152 Canadian establishments with employees, 55% have fewer than ten — mostly small operators.

Where they areA

Ontario2,80934%
Quebec1,82422%
British Columbia1,23115%
Alberta83210%

Largest four provinces by establishment count. Establishments with employees only — sole operators with no payroll are not in this table, so in trades and personal services the true number of businesses is higher.

How many new establishments are still tradingA
Retail Trade, US · opened 2020
88%
1 year
72.3%
3 years
59.8%
5 years
44.2%
10 years
opened 2015

Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.

02

How businesses here compete

The structural profile of subsector 444, which every industry beneath it inherits. This is analyst judgment from how the subsector is organised — not research into this industry, and not a measurement.

local competitionmedium capitalUNVERIFIED

Independents survive on contractor trade, rural location and buying-group membership rather than on price.

Who sets the price
Big-box competitors on commodities; service on the rest.
The software it runs on
Retail and contractor-desk point of sale, often shared with the wholesale yard.
03

Market screens and studies

Market-entry records filed along this branch of the hierarchy. A record at or beneath this code is about this industry; one above it is about something wider that contains it.

Operating businessScreenedfiled at 4441
Independent Building Supply YardOne thing must be true
binding constraint: capital intensity

The pre-screen called this a candidate, and the screen does not overturn it. The instructive figure is Lowe's round trip. It bought RONA in 2016 in a transaction valued at C$3.2B (US$2.4B), creating a 539-store Canadian business with about C$6B of pro forma revenue [A]; on 3 February 2023 it sold the whole Canadian retail business — RONA, Lowe's Canada, Réno-Dépôt and Dick's Lumber, corporate and dealer-owned — to Sycamore Partners for US$491M in cash plus contingent consideration first valued at $21M, having already written US$2,061M off the long-lived assets and booked a further US$421M loss on sale [A]. The business was less than 6% of Lowe's fiscal 2022 sales and cost it about 60 basis points of operating margin [A]. What that establishes is that national scale in Canadian home improvement was not worth what the best-capitalised entrant paid for it. What it does not establish is that the independent yard is a good business. Independents live on contractor trade — delivered lumber, the estimating desk, the house account — and rent their purchasing scale from dealer-owned buying groups, so the big box's cost advantage is narrower here than in most retail. But this is not a small shop: a quarter of Canadian establishments in the group employ twenty or more people. Entry is by buying an existing yard, and the price includes land, a delivery fleet and a full inventory; after closing, the owner finances his contractors' receivables through a housing cycle he does not control. That is the nearest thing to a cut, and the screen does not find it decisive. A full study would have to test what banner dealers actually change hands for, contractor-account losses through a rate cycle, and whether the succession wave shows up in buying-group membership. The ERP sold to these dealers is screened separately.

NAICS 44415 vendors named13 sourced figuresOpen →
Operating businessScreenedfiled at 4442
Garden Centre & Outdoor Power Equipment DealerStructure decides
binding constraint: capital intensity

Two unlike shops share this code. The garden centre is the one people want to open, and what is attractive about it is real: plant knowledge and locally grown stock are things a big box does badly, and the customer will pay for both. The cut is the calendar. The only Canadian operating data found — a 2010 trade-magazine reader survey, small and self-selected — has 45% of a garden centre's sales landing between March and May and 7% in winter, with 27% of respondents reporting margins of 1–4% and another fifth answering 'Profit? Are you kidding me?' [C]. A year of fixed cost — land near enough to households to draw them, greenhouses, heat, a core staff — is carried on roughly ten spring weekends, in perishable stock, against weather; and in those same weeks every grocer and home centre sets up a parking-lot tent selling bedding plants at or near cost. The survivors are overwhelmingly families that already own the land and often grow their own stock — which is to say the business works once the capital is sunk and written off, and not before. The outdoor power equipment dealer runs on different rails: the right to sell a major line is granted dealer by dealer by the manufacturer, and the service bay rather than the showroom earns the living. That half was not examined beyond noting it, and it sits closer to the landscaping-contractor trade already screened at 561730 than to retail. The dealer ERP on this branch is screened separately.

NAICS 44425 vendors named12 sourced figuresOpen →
04

Software serving this industry

The vertical software markets filed along the same branch — who sells to these businesses and who they would have to displace — and then the generic categories every business buys whatever it does.

05

Companies in this industry · 11

Every company this research names that is filed here or beneath — the operators, and the vendors that sell to them — largest disclosed revenue first. The rank is within the company’s own six-digit industry.

CompanyFiled underRevenueRank
Builders FirstSourceNASDAQ:BLDRBuilding material and supplies dealers4441$15.2B1/2
BuyChainPrivateBuilding material and garden equipment and supplies dealers444—1/6
NickelPrivateBuilding material and garden equipment and supplies dealers444—2/6
Canadian Tire, Walmart Canada and Costco Wholesale CanadaPrivateLawn and garden equipment and supplies retailers4442—1/3
DMSiPrivateBuilding material and garden equipment and supplies dealers444—3/6
Home Hardware, Castle Building Centres, TIMBER MART, Sexton Group and Federated Co-operativesPrivateBuilding material and supplies dealers4441—2/2
KerridgePrivateBuilding material and garden equipment and supplies dealers444—4/6
Lowe's CanadaPrivateLawn and garden equipment and supplies retailers4442—2/3
SuppliPrivateBuilding material and garden equipment and supplies dealers444—5/6
TOOLBXPrivateBuilding material and garden equipment and supplies dealers444—6/6
Toro, Deere, Husqvarna and Stihl dealer franchisesPrivateLawn and garden equipment and supplies retailers4442—3/3
06

Who works here

The occupations employed in Retail trade, most concentrated in it first. The share is measured against the whole sector, not this industry — the published cross-tabulation stops there.

Tagged to this industry

Concentrated in this sectorA

These jobs are mostly done here. An operator in this industry is competing for them against others in the same industry, not against the whole economy.

And the jobs every business has

Found across at least fourteen of the twenty sectors. In a small establishment several of these are usually one person, or an outside provider.

All 162 occupations →

07

Inside this industry

2 rows sit directly beneath 444, and 14 in all once every level is counted. Each has a base report of its own.

Alongside it, under 44-45 Retail trade