Cathedral City, California

What Cathedral City is made of: the communities whose institutions are here, the sectors its 1,954 businesses sit in, the franchises already on the ground, and the services a newcomer could start.

1,954 businesses on file · 115 trades · 33 sectors · census population 52,047 · registry population 51,493 · built from geonet.palmsprings on 2026-10-07

Businesses1,954
100% carry coordinates
Specialised in12
trades above the national pattern
Best suited tono cohort stands out
on the census signals below
Franchise brands56
already operating here

Visiting rather than moving? The free guidebook for Cathedral City → — the free guidebook for this region: why go, what to see, what is open when it rains.

1

The local economy

What the business base is made of, what it is specialised in against the national pattern, and what that mix implies. This is the part a development office would read first.

Composition, not health. geonet records what trades exist and where; it does not record formation, closure, employment or revenue, so none of those appear here. What makes this economics rather than a directory is the NAICS coding: it lets the local mix be read against the BLS survival curves and against the 323 industry groups this research has screened.

The two biggest markets here

Every industry group on this page links through to its NAICS page, and to the screened market report where this research has one — that is what the trait-to-NAICS coding buys.

Business density37.5
businesses per 1,000 residents, against the 2021 census count of 52,047
Breadth of the base384
broad — 78 industry groups, top three 23.4%
Survival the mix implies56.7%
at five years, against 51.4% for all private establishments
Coded to NAICS61.4%
of which 78.9% unambiguous

What this city is specialised in

Location quotient is this city's share of a trade divided by the same share across 10 US metro tables. Above 1.25 is the conventional threshold for a local specialisation.

The base against the entry screen

Businesses by the entry signal of the industry group they sit in, from the /markets screen. A large "structure decides" share means most local trades are ones where being better than the incumbent does not by itself win. A trade is matched to the screened record at whatever level the research wrote it — the same code, a broader one, or a narrower one. Where a group holds several screened sub-markets the count is shown, because no single one of them speaks for the whole group.

Enter
26.2%
314 businesses
Caution
53.1%
637 businesses
Structure decides
20.7%
248 businesses
Not screened
0%
0 businesses

How to read the survival figure

Each sector's five-year establishment survival rate, weighted by how many of this city's businesses sit in that sector. It is a property of the MIX, not of these businesses — it says what survival this composition would imply at US private-sector rates, because no Canadian equivalent series exists.

Weighted over 97.9% of the coded base — public administration carries no curve. Source: Business Employment Dynamics — Table 7, Survival of private sector establishments by opening year, US Bureau of Labor Statistics.

And what it does not measure

A "mixed" trait is one that genuinely spans codes — "computers" covers systems design, repair and supply. The clear share is how much of this reading rests on unambiguous coding. Business density also reflects how completely the directory covers a place, not only how many businesses are in it — so it compares poorly between a city the register knows well and one it does not.

2

Who lives here, and who the city is for

The census: the only figures on this page that count people rather than businesses, and the three cohort readings they make possible.

The register says what trades exist. The census says who lives here — and it is the only thing on this page that counts people. Figures are American Community Survey 2019–2023 five-year estimates for Cathedral City city, California, the incorporated place, which is the city proper, and every comparison is against the United States as a whole, from the same ACS tables.

Detailed language is not published for American places. B16001, the table with individual languages, has no place-level rows; C16001 is what exists, and it names six languages and groups the rest into families. A Canadian city on this site names about forty.

Population52,047
census 2021
Median age40.9
against 38.7 nationally
Immigrants28.1%
against 13.9% nationally
Median rent$1,554
against $1,348 nationally

Who the city is for

Three readings, each built from real numbers against real benchmarks. This is not an index. Every signal is shown with its own value, its benchmark and which way it points, and the band simply counts how many point the same way — so a reader who disagrees with one signal can drop it and still use the rest.

Seniors

thin

Is this a place to grow old, and is the care here?

Residents 65 and over 19% ▲16.8%
Residents 85 and overthe group that needs care rather than the group that is merely retired 1.7% ▼1.9%
Median age 40.9 years –38.7 years
Poverty ratethe US poverty threshold — a different definition from the Canadian pages, and not comparable to them 15.3% ▼12.4%
Medical clinics per 1,000 residentsfrom the business register 0.02 –
Pharmacies per 1,000 residentsfrom the business register 0.12 –
Median rent 1554 $/mo ▼1348 $/mo

A high share of over-65s says other people made this choice; it does not say the care exists. The register has no category for a hospital at all, so distance to an emergency department is still missing.

Students and young adults

thin

Is there a reason to be here between 19 and 25, and can they afford it?

Residents 20 to 24 5.8% ▼6.5%
Residents 15 to 19the cohort arriving next 6.5% –6.5%
Renter householdsa rental market is what makes a place possible to move to 34.7% –35%
Median rent 1554 $/mo ▼1348 $/mo
Unemployment rate 6.4% ▼5.2%
Degree holders in the adult population 25.8% ▼35%
Drinking places and recreationfrom the register 22 –

Post-secondary institutions in the city are listed further down this page; where there are none, a high 20-to-24 share usually means work rather than study.

Newcomers and other-language speakers

moderate

Is there already a community here, and has anyone built anything for it?

Foreign-born residents 28.1% ▲13.9%
Arrived 2010 or laterthe band the ACS publishes; the Canadian pages use 2016 to 2021, so the two are not comparable 14.2% ▼29.4%
Speak a language other than English at home 48.9% –
Language groups above the reporting floor 8 –
Median household income 67031 $ ▼78538 $

The American census does not publish individual languages for a city — only the eleven groups below, six of which are single languages. A Canadian city on this site names about forty, so the two sections are not the same depth and should not be read as if they were.

What is spoken at home, and whether anyone built for it

The register-versus-census cross-check on the Canadian pages is not possible here: the ACS publishes language in groups, so "Other Indo-European languages" cannot be matched against an institution that names a community.

Spoken most often at homeSpeakers ShareCommunity in the register Institutions
Spanish 22,663 43.5% not mapped to a marker 0
Tagalog (incl. Filipino) 1,326 2.5% not mapped to a marker 0
Other Asian and Pacific Island languages 360 0.7% not mapped to a marker 0
Other Indo-European languages 343 0.7% not mapped to a marker 0
Vietnamese 237 0.5% not mapped to a marker 0
French, Haitian, or Cajun 208 0.4% not mapped to a marker 0
German or other West Germanic languages 171 0.3% not mapped to a marker 0
Chinese (incl. Mandarin, Cantonese) 128 0.2% not mapped to a marker 0

The rest of the profile

CharacteristicHereCanada
Residents 65 and over 19% 16.8%
Residents 85 and over 1.7% 1.9%
Residents 20 to 24 5.8% 6.5%
Arrived 2016 to 2021 14.2% 29.4%
Non-permanent residents — —
Speak a non-official language at home 48.9% —
Renter households 34.7% 35%
Spending 30% or more on shelter — —
Participation rate 60.9% 63.5%
Unemployment rate 6.4% 5.2%
Median household income, 2020 67031 $ —
Median after-tax household income, 2020 — —
Prevalence of low income (LIM-AT) 15.3% —
Bachelor degree or higher 25.8% —

The one thing to keep in mind

Five-year estimates pooled over 2019–2023, so a figure is an average of the period rather than a single year, and every value carries a margin of error this extract does not keep. Unlike the Canadian census, which counts everyone, the ACS is a sample — a small place's figures are correspondingly uncertain. ACS five-year estimate for the incorporated place, which is the city proper. It will differ from the figure in wander.regions, which is sometimes a metropolitan population.

Source: American Community Survey 2019–2023 five-year estimates — Table-based summary file, 2023, United States Census Bureau, under the US federal government work, public domain. National comparison: The United States row of the same ACS tables, not an average of places — roughly a third of Americans live outside any incorporated place, so summing places would understate the country.

3

The communities the register shows

A community appears in the business register before it appears in prose — a national church, a society, a credit union, a newspaper. Those are counted as institutions, and they are what suggests residents. A restaurant serving a cuisine is counted separately as trade, because every city has those and they say nothing about who lives nearby. The ranking is by institutions.

CommunityInstitutions WorshipTrade Where it shows
Spanish-speaking 1 1 3
Spanish Assembly Of God
Korean 1 1 —
Korean Presbyterian Church
Chinese — — 2
trade on Date Palm Dr (2)
Italian — — 2
Thai — — 1
Polish — — 1
German — — 1
Swiss — — 1
4

Where the communities are

Streets, not neighbourhood names. The data knows that Greek institutions sit on one street and Greek restaurants on another; it does not know the word "Greektown", so it does not use it.

5

What the city is made of

Every business on file, grouped by the sector it trades in. This is the economic-development view: where the 1,954 businesses actually are, and the specific trades inside each sector.

SectorBusinesses ShareWhat is in it
Construction 211 10.8% home builder (40) · painting (33) · plumbing (26) · heating and cooling (24) · carpet (20) · electrician (16) · concrete (16) · tiny home (10)
Automotive 165 8.4% autos (80) · auto repair (46) · auto parts (3) · scooter (3) · tires (2) · motorcycle (1)
Living 149 7.6% furniture (32) · place of worship (25) · cleaning (22) · swimming pools (21) · apartment (13) · appliances (10) · veterinary (8) · daycare (7)
Dining 88 4.5% restaurant (71) · pizza (7) · pubs (6) · burgers (2) · diner (1) · fast food (1)
Beauty 84 4.3% hair stylist (53) · dentist (14) · barber (6)
Agribusiness 77 3.9% landscaping (73) · forestry (3) · garden (1)
Finance 59 3% insurance (29) · real estate (11) · loans (4) · bank (4) · mortgage (2) · bankruptcy (1)
Health 57 2.9% home healthcare (13) · physician (11) · chiro (10) · pharmacy (5) · health foods (2) · medical clinic (1) · fitness club (1) · optical (1)
Living & Home 56 2.9%
Realty 55 2.8% real estate (54) · realtor (1)
Business 54 2.8% government (23) · accounting (12) · consulting (6) · association (6) · foundation (1) · real estate (1) · vending (1)
Retail 50 2.6% gifts (14) · jeweler (10) · flowers (8) · photography (5) · toys (4) · convenience (3) · antiques (2) · restaurant supplier (2)
Travel 43 2.2% motel (13) · travel agent (12) · truck rental (4) · parking (1) · bnb (1)
Construction & Realty 29 1.5%
Media 27 1.4% signs (13) · advertising (11) · printing (3)
Education 25 1.3% school (20) · garden (1) · library (1)
Food & Beverage 25 1.3% fruit (1)
Tech 23 1.2% computers (17) · wireless (5) · telecom (1)
Logistics 21 1.1% storage (8) · truck transportation (8)
Food 19 1% grocer (7) · baker (5) · ice cream (5) · catering (2)
6

The franchises already here

Brands from a register of 2,024 franchise systems, matched into this city by name. A high count is a signal in both directions: the territory works, and it may be taken.

21 of these brands are a single common word — Metro, Avenue, Budget — so their counts include businesses that merely share the word. They are marked rather than dropped.

BrandCategory HereWorldwide
7-Eleven convenience 2 30,000
Del Taco fastfood 2 —
Discount Tire auto 2 —
El Pollo Loco food 2 —
Jack in the Box fastfood 2 2,079
Jiffy Lube auto 2 2,200
NAPA Auto Parts auto 2 18,000
Salvation Army retail 2 —
U-Haul car 2 13,700
Wal-Mart retail 2 6,500
AAMCO Transmissions auto 1 700
Bank of America bank 1 —
Baskin Robbins dessert 1 2,800
Big O Tires auto 1 540
Blockbuster Video video 1 5,900
Burger King fastfood 1 11,000
Comfort Inn familyhotel 1 —
Curves For Women fitness 1 10,000
Decorating Den specialty 1 —
Enterprise Rent A Car car 1 5,400
Fantastic Sams hair 1 1,350
Food 4 Less supermarket 1 —
Hertz Rent A Car car 1 7,000
Home Instead Senior Care senior 1 700
Liberty Tax Service tax 1 —
Little Caesars Pizza pizza 1 1,800
Merle Norman Cosmetics retail 1 2,000
Panda Express fastfood 1 1,072
Pizza Hut pizza 1 10,000
Rent-A-Center retail 1 3,500
Rent-A-Wreck car 1 —
Rite Aid pharmacy 1 5,000
Round Table Pizza pizza 1 132
Stater Bros mover 1 —
Taco Bell tacos 1 5,845
Albertsons name only supermarket 2 564
AllState name only insurance 2 —
Champion name only supermarket 2 1,000
Honda name only car 2 —
Manor name only retail 2 —
Michaels name only retail 2 805
Starbucks name only coffee 2 3,500
Travelodge name only economyhotel 2 —
AutoZone name only auto 1 3,800
Burton name only retail 1 —
CARQUEST name only auto 1 3,400
Lexus name only luxurycar 1 —
Limited name only retail 1 —
Midas name only auto 1 1,800
Mitsubishi name only auto 1 —
Myer name only retail 1 60
Nissan name only auto 1 —
Stitches name only retail 1 —
SuperCuts name only inc 1 2,000
Toyota name only car 1 —
Walgreens name only pharmacy 1 4,000
7

Real estate as a local trade

Four unrelated jobs share the name: selling existing homes, owning and letting them, managing them for someone else, and building new ones. For anyone weighing a move or a licence these are the counts — and the ownership question goes to /property, which answers it building by building.

Real estate is a local job market in its own right, and four unrelated trades get the same name. Counts are businesses filed under each trade in the register, which lists a brokerage once however many agents work there — so this measures firms, not licensees.

Selling homes

5312
68 firms · LQ 0.71

Offices of agents and brokers — the resale market, and the biggest single trade in most Canadian cities.

Named in the register
  • A D Appraisal Service — 68845 Perez Rd # 7
  • All Desert Realty — PO Box 2675
  • Allstar Real Estate — 35325 Date Palm Dr
  • CLC Realty — 35325 Date Palm Dr # 245
  • Econo Mortgage — 69265 Ramon Rd
  • Esplanade On Date Palm — 35325 Date Palm Dr
  • Geneva Rodriguez Real Estate — 37111 Date Palm Dr
  • Gold Coast Enterprises — 34400 Date Palm Dr # B
  • Home Savings Mortgage — 30877 Date Palm Dr # B4
  • J B Real Estate — 68895 Perez Rd # 22
  • Mortgage Partners Loan Spec — 68420 Ramon Rd # 1
  • Perez Properties — 68895 Perez Rd # 25
  • Real Estate Connection — 68300 Ramon Rd
  • Wildwind Reality — 68372 Ineigo Ln

Owning and letting

5311
13 firms · LQ 0.94

Lessors of real estate: the buildings themselves, filed under the building rather than the owner.

Named in the register
  • All Desert Property Management — 68220 Modalo Rd
  • Canyon Vista Apartments — 68605 Corral Rd
  • Casa Victoria Senior Apartment — 34445 Corregidor Dr
  • Casas San Miguel De — 37055 Melrose Dr # 109
  • Cathedral City Creekside LP — 68200 33rd Ave
  • Cathedral Villa — 32200 Cathedral Canyon Dr # 37
  • Date Palm Vista Apts — 33255 Date Palm Dr
  • Desert Oasis Resort — 34567 CATHEDRAL CANYON DRIVE
  • Mountain View Apartments — 68680 Dinah Shore Dr
  • Octillo Place Apartments — 69155 Dinah Shore Dr
  • Park David Senior Apartments — 27700 Landau Blvd
  • Presidio Park Apts — 69150 Gerald Ford Dr
  • Terracina At Cathedral City — 69175 Converse Rd

Building new homes

2361
55 firms · LQ 1.61

Residential builders and the general contractors who work for them.

Named in the register
  • All Desert Mobile Detail — 32550 Sky Blue Water Trl # 1
  • Architectural Inspection Service — 29699 Avenida Maravilla
  • Custom Interiors — 28460 Avenida Marquesa
  • Ford Duvall Group — 69765 Gerald Ford Dr
  • GHA Enterprises — 68936 Adelina Rd
  • Gordon Clark Construction
  • Home Sweet Home
  • Kellner Enterprises — 36099 Cathedral Canyon Dr
  • Levi and Co
  • Manning Enterprises — 30206 Avenida Alvera
  • Owen Trent Construction — 68270 Modalo Rd
  • Plasse Co — PO Box 2706
  • Tairas Miguel General Contr
  • Timberline Creative Interiors — 68335 Espada Rd

Financing it

5222
6 firms · LQ 0.88

Mortgage brokers and non-bank lenders.

Named in the register
  • California Budget Finance — 67460 E Palm Canyon Dr
  • Check Express — 67555 E Palm Canyon Dr
  • Dolphin Financial Service — 68555 Ramon Rd # D201
  • Kindred Funding — 67861 Jane Ln
  • Pacific Crest Mortgage — 68100 Ramon Rd # C9
  • Vista Mirage Real Estate — 31520 Avenida El Pueblo

On "how many doors"

How many doors a landlord holds is not in any of this. The register files an apartment building under the building, not its owner, and carries no unit count; there is no open dataset of Canadian landlords by portfolio. Where this research has established ownership it is in the /property record for the city, building by building, which is a different and much slower exercise.

8

Work where you go to them

The Ultimate 411 half of local: everything where the customer does not have to come to you.

A shop needs the customer to walk in. These 157 services do the opposite — the mobile mechanic, the mobile groomer, the bookkeeper, the junk haul — and they are the ones a person can start without a lease. 0 of them already match a trait filed in this city's register.

The 157 Service=1 rows in search.local: work where the provider travels to the customer. "present" counts businesses already filed under that exact trait name; a blank is a coverage gap, not proof of absence, because the two vocabularies were built separately.

home services

Short-Term Rental TurnoverAppliance InstallationBabyproofing & Safety InstallsCarpet & Upholstery CleaningDeep CleaningDrywall RepairErrand RunningExterior PaintingFence & Deck StainingFurniture AssemblyGarden Weeding & MaintenanceGrocery Pickup & DeliveryGutter CleaningHandyman (General Repairs)Hedge & Shrub TrimmingHouse CleaningHouse SittingInterior PaintingJunk Removal & Dump RunsLandscape Design & PlantingLawn MowingFall Leaf CleanupMove-In / Move-Out CleaningMoving Help (Labour Only)Moving with TruckOffice CleaningPersonal ShopperPressure WashingMove Things Around the HouseSnow Shovelling & RemovalPacking & UnpackingTV & Picture MountingWardrobe StylingWindow Cleaning

events

BartenderDesignated Driver (Your Car)CateringTents, Tables & ChairsFloristFuneral & Celebration of Life ArrangementsGame-Day Bus or VanBook a Pub for Your GroupKaraoke Machine RentalParty Bus & Group ShuttlePub Crawl HostTaxi to the PubSports & Game PhotographyStag & Doe / Jack & Jill PlanningTailgate Party SetupTrivia Night HostVenue SourcingBig-Game Watch Party SetupWedding OfficiantWedding Planner / Coordinator

pets

Aquarium & Terrarium CleaningCatio (Cat Patio) BuildChicken Coop BuildDog House BuildDog TrainingDog WalkingHome Pet BoardingLost Pet SearchMobile Dog GroomingOvernight Pet SittingBuild & Install a Pet DoorPet Cages & EnclosuresPet Fencing & Dog RunsPet PhotographyPet-Proofing Your HomePet Sitting & Dog WalkingPet TaxiYard Poop Scooping

luxury

Chauffeur & Luxury CarDJ & Sound Gear RentalDJEvent PhotographerEvent PlannerLive MusiciansHair & Makeup ArtistMatchmakerPersonal ConciergePortrait & Headshot PhotographerPrivate ChefVideographerVIP / Social Club MembershipWedding PhotographerYacht & Boat Charter

healthcare

Wheelchair-Accessible TransportGrab Bars, Ramps & Home AccessibilityLight Housekeeping for SeniorsCooking & Meal Prep for SeniorsMedical Appointment EscortMedication & Appointment RemindersMobility Equipment RentalRespite Care for Family CaregiversSenior CompanionshipTech Help for SeniorsWalking Companion

sporting goods

Bike Tune-UpBorrow a Bike or E-BikeBorrow Camping GearBorrow Golf ClubsBorrow Hockey GearBorrow Ice SkatesBorrow a Kayak, Canoe or PaddleboardBorrow Skis, Poles & Ski BootsBorrow a Snowboard & Snow BootsSkate SharpeningSki & Snowboard Tuning

sports

Backyard Rink BuildLocal Fishing GuideGolf CaddieFind Players for a Pickup GamePrivate Sports LessonJoin or Build a Rec League TeamBook Ice, Courts & FieldsWorkout & Sports BuddyRoommates Who Also Like Sports

business

BookkeepingStart a Local BusinessCareer Coaching & RésumésFind a Local ManufacturerFind Local Work / Contract GigsLocal Advertising PlacementPrototype & Small-Batch ProductionTranslation & InterpretationWebsite & Online Presence

outdoors

Brush & Land ClearingChainsaw Rental (from a local owner)Firewood (Cut, Split & Delivered)Log Bucking & Cutting (Chainsaw)Portable SawmillingSmall-Lot Logging & Land ClearingStump GrindingTree FellingWood Splitting

construction

CarpenterElectricianHeating & Cooling (HVAC)Mobile MechanicPlumberRoof RepairSmall Engine RepairWelder / Metal Fabrication

travel

Airport Transfer & Car ServiceCorporate & Business TravelCruise BookingFamily Travel for a WeddingBereavement / Funeral TravelLeisure Travel PlanningLocal Tour Guide

tools

Camera & Lens RentalGenerator RentalLog Splitter RentalParty Equipment RentalPower Tool RentalTrailer & Truck Rental
9

Schools and colleges

wander.schools is a post-secondary table — universities and colleges. K-12 public and private schools are not in it, and only 7 of its 1,686 rows carry coordinates, so these are listed and not mapped.

In the business register

Where schooling shows up as a business rather than an institution — which is where K-12, tutoring and childcare appear.

school 20daycare 7
10

Health and care

What a person moving a parent here would ask first. The register files clinics and pharmacies; it has no category for a hospital at all, so hospitals are matched by name and the limit is stated rather than hidden.

Medical clinics1
Pharmacies5
Dental practices14

Matched on the name "hospital"

  • Family Chiropractic Health Center — 67555 E Palm Canyon Dr # C108
  • Desert Hospital — 30702 San Gabriel Cir W
  • Date Palm Animal Hospital — 34116 Date Palm Dr

geonet carries no 'hospital' trait, so these are matched on the business name. A distance-to-hospital figure needs a source that states hospital locations.

12

What this record cannot tell you

Named in full, because the gaps are the part most likely to be misread as an answer.

  • Census figures are 2021, taken on 11 May 2021: income is for 2020 and the labour figures were measured mid-pandemic, so the unemployment rate on this page is a 2021 reading rather than a current one.
  • wander.schools is now readable, but it holds universities and colleges only and 1,679 of its 1,686 rows have no coordinates. K-12 public and private schools need a separate source — in Ontario the Ministry of Education school finder, in British Columbia the provincial school list. wander.citytowns, hotels and territories remain denied to the ru user.
  • No 'hospital' trait exists in geonet; distance to a hospital needs an external source such as StatCan's Open Database of Healthcare Facilities.
  • 0.0% of businesses here carry no coordinates, so a map or address lookup would miss them. Postal codes reach 100%.

Built from

  • geonet.palmsprings — the local business register
  • wander.regions — city name, population, metro
  • search.local — trait vocabulary and the come-to-you services
  • search.cozfranchises — 2,024 franchise brands