Indio, California

What Indio is made of: the communities whose institutions are here, the sectors its 2,216 businesses sit in, the franchises already on the ground, and the services a newcomer could start.

2,216 businesses on file · 124 trades · 33 sectors · census population 90,669 · registry population 90,669 · built from geonet.palmsprings on 2026-10-07

Businesses2,216
100% carry coordinates
Specialised in12
trades above the national pattern
Best suited tono cohort stands out
on the census signals below
Franchise brands55
already operating here

Visiting rather than moving? The free guidebook for Indio → — the free guidebook for this region: why go, what to see, what is open when it rains.

1

The local economy

What the business base is made of, what it is specialised in against the national pattern, and what that mix implies. This is the part a development office would read first.

Composition, not health. geonet records what trades exist and where; it does not record formation, closure, employment or revenue, so none of those appear here. What makes this economics rather than a directory is the NAICS coding: it lets the local mix be read against the BLS survival curves and against the 323 industry groups this research has screened.

The two biggest markets here

Every industry group on this page links through to its NAICS page, and to the screened market report where this research has one — that is what the trait-to-NAICS coding buys.

Business density24.4
businesses per 1,000 residents, against the 2021 census count of 90,669
Breadth of the base312
broad — 88 industry groups, top three 19.6%
Survival the mix implies56.8%
at five years, against 51.4% for all private establishments
Coded to NAICS59.9%
of which 74.8% unambiguous

What this city is specialised in

Location quotient is this city's share of a trade divided by the same share across 10 US metro tables. Above 1.25 is the conventional threshold for a local specialisation.

The base against the entry screen

Businesses by the entry signal of the industry group they sit in, from the /markets screen. A large "structure decides" share means most local trades are ones where being better than the incumbent does not by itself win. A trade is matched to the screened record at whatever level the research wrote it — the same code, a broader one, or a narrower one. Where a group holds several screened sub-markets the count is shown, because no single one of them speaks for the whole group.

Enter
26.8%
355 businesses
Caution
50.1%
665 businesses
Structure decides
23.1%
307 businesses
Not screened
0%
0 businesses

How to read the survival figure

Each sector's five-year establishment survival rate, weighted by how many of this city's businesses sit in that sector. It is a property of the MIX, not of these businesses — it says what survival this composition would imply at US private-sector rates, because no Canadian equivalent series exists.

Weighted over 96% of the coded base — public administration carries no curve. Source: Business Employment Dynamics — Table 7, Survival of private sector establishments by opening year, US Bureau of Labor Statistics.

And what it does not measure

A "mixed" trait is one that genuinely spans codes — "computers" covers systems design, repair and supply. The clear share is how much of this reading rests on unambiguous coding. Business density also reflects how completely the directory covers a place, not only how many businesses are in it — so it compares poorly between a city the register knows well and one it does not.

2

Who lives here, and who the city is for

The census: the only figures on this page that count people rather than businesses, and the three cohort readings they make possible.

The register says what trades exist. The census says who lives here — and it is the only thing on this page that counts people. Figures are American Community Survey 2019–2023 five-year estimates for Indio city, California, the incorporated place, which is the city proper, and every comparison is against the United States as a whole, from the same ACS tables.

Detailed language is not published for American places. B16001, the table with individual languages, has no place-level rows; C16001 is what exists, and it names six languages and groups the rest into families. A Canadian city on this site names about forty.

Population90,669
census 2021
Median age38.2
against 38.7 nationally
Immigrants25.3%
against 13.9% nationally
Median rent$1,392
against $1,348 nationally

Who the city is for

Three readings, each built from real numbers against real benchmarks. This is not an index. Every signal is shown with its own value, its benchmark and which way it points, and the band simply counts how many point the same way — so a reader who disagrees with one signal can drop it and still use the rest.

Seniors

moderate

Is this a place to grow old, and is the care here?

Residents 65 and over 19.1% ▲16.8%
Residents 85 and overthe group that needs care rather than the group that is merely retired 1.7% ▼1.9%
Median age 38.2 years –38.7 years
Poverty ratethe US poverty threshold — a different definition from the Canadian pages, and not comparable to them 11.6% –12.4%
Medical clinics per 1,000 residentsfrom the business register 0.11 –
Pharmacies per 1,000 residentsfrom the business register 0.1 –
Median rent 1392 $/mo –1348 $/mo

A high share of over-65s says other people made this choice; it does not say the care exists. The register has no category for a hospital at all, so distance to an emergency department is still missing.

Students and young adults

moderate

Is there a reason to be here between 19 and 25, and can they afford it?

Residents 20 to 24 5.9% –6.5%
Residents 15 to 19the cohort arriving next 8.6% ▲6.5%
Renter householdsa rental market is what makes a place possible to move to 31.7% –35%
Median rent 1392 $/mo –1348 $/mo
Unemployment rate 4.6% ▲5.2%
Degree holders in the adult population 21.1% ▼35%
Drinking places and recreationfrom the register 23 –

Post-secondary institutions in the city are listed further down this page; where there are none, a high 20-to-24 share usually means work rather than study.

Newcomers and other-language speakers

moderate

Is there already a community here, and has anyone built anything for it?

Foreign-born residents 25.3% ▲13.9%
Arrived 2010 or laterthe band the ACS publishes; the Canadian pages use 2016 to 2021, so the two are not comparable 19.7% ▼29.4%
Speak a language other than English at home 51.1% –
Language groups above the reporting floor 9 –
Median household income 78709 $ –78538 $

The American census does not publish individual languages for a city — only the eleven groups below, six of which are single languages. A Canadian city on this site names about forty, so the two sections are not the same depth and should not be read as if they were.

What is spoken at home, and whether anyone built for it

The register-versus-census cross-check on the Canadian pages is not possible here: the ACS publishes language in groups, so "Other Indo-European languages" cannot be matched against an institution that names a community.

Spoken most often at homeSpeakers ShareCommunity in the register Institutions
Spanish 43,179 47.6% not mapped to a marker 0
Tagalog (incl. Filipino) 672 0.7% not mapped to a marker 0
Arabic 600 0.7% not mapped to a marker 0
Other Indo-European languages 422 0.5% not mapped to a marker 0
Vietnamese 388 0.4% not mapped to a marker 0
German or other West Germanic languages 333 0.4% not mapped to a marker 0
Chinese (incl. Mandarin, Cantonese) 299 0.3% not mapped to a marker 0
Other Asian and Pacific Island languages 268 0.3% not mapped to a marker 0
French, Haitian, or Cajun 143 0.2% not mapped to a marker 0

The rest of the profile

CharacteristicHereCanada
Residents 65 and over 19.1% 16.8%
Residents 85 and over 1.7% 1.9%
Residents 20 to 24 5.9% 6.5%
Arrived 2016 to 2021 19.7% 29.4%
Non-permanent residents — —
Speak a non-official language at home 51.1% —
Renter households 31.7% 35%
Spending 30% or more on shelter — —
Participation rate 59.7% 63.5%
Unemployment rate 4.6% 5.2%
Median household income, 2020 78709 $ —
Median after-tax household income, 2020 — —
Prevalence of low income (LIM-AT) 11.6% —
Bachelor degree or higher 21.1% —

The one thing to keep in mind

Five-year estimates pooled over 2019–2023, so a figure is an average of the period rather than a single year, and every value carries a margin of error this extract does not keep. Unlike the Canadian census, which counts everyone, the ACS is a sample — a small place's figures are correspondingly uncertain. ACS five-year estimate for the incorporated place, which is the city proper. It will differ from the figure in wander.regions, which is sometimes a metropolitan population.

Source: American Community Survey 2019–2023 five-year estimates — Table-based summary file, 2023, United States Census Bureau, under the US federal government work, public domain. National comparison: The United States row of the same ACS tables, not an average of places — roughly a third of Americans live outside any incorporated place, so summing places would understate the country.

3

The communities the register shows

A community appears in the business register before it appears in prose — a national church, a society, a credit union, a newspaper. Those are counted as institutions, and they are what suggests residents. A restaurant serving a cuisine is counted separately as trade, because every city has those and they say nothing about who lives nearby. The ranking is by institutions.

CommunityInstitutions WorshipTrade Where it shows
Spanish-speaking 2 1 3
Coachella Valley Mexican · Indio Spanish Seventh Day
Chinese — — 3
Italian — — 3
Dutch — — 2
4

Where the communities are

Streets, not neighbourhood names. The data knows that Greek institutions sit on one street and Greek restaurants on another; it does not know the word "Greektown", so it does not use it.

5

What the city is made of

Every business on file, grouped by the sector it trades in. This is the economic-development view: where the 2,216 businesses actually are, and the specific trades inside each sector.

SectorBusinesses ShareWhat is in it
Construction 163 7.4% home builder (29) · painting (25) · plumbing (20) · heating and cooling (17) · concrete (16) · carpet (11) · tiny home (11) · electrician (11)
Living 163 7.4% place of worship (42) · apartment (29) · furniture (20) · swimming pools (17) · cleaning (11) · veterinary (9) · fire safety (9) · daycare (8)
Automotive 155 7% autos (71) · auto repair (41) · motorcycle (2) · scooter (2) · auto parts (2) · tires (1)
Health 110 5% physician (54) · chiro (11) · medical clinic (10) · pharmacy (6) · fitness club (5) · optical (3) · home healthcare (1) · cardiologist (1)
Business 92 4.2% government (51) · association (13) · accounting (9) · consulting (9) · foundation (2) · fruit (1) · vending (1)
Agribusiness 84 3.8% landscaping (74) · irrigation (5) · forestry (3) · garden (1) · dairy (1)
Beauty 82 3.7% hair stylist (51) · dentist (18) · barber (6)
Dining 74 3.3% restaurant (63) · pizza (7) · diner (2) · fast food (1) · fruit (1)
Realty 68 3.1% real estate (68)
Finance 65 2.9% insurance (29) · bank (10) · real estate (9) · loans (3)
Retail 54 2.4% gifts (12) · jeweler (12) · flowers (10) · garden (4) · photography (3) · toys (3) · department store (3) · discount store (2)
Law 49 2.2% lawyer (3) · paralegal (3) · mediator (3)
Logistics 48 2.2% storage (16) · truck transportation (14) · packaging (4) · railroad (2) · towing (1)
Living & Home 45 2%
Education 38 1.7% school (31) · library (3) · garden (3) · writing (1)
Travel 38 1.7% motel (25) · travel agent (4) · hotel (1) · insurance (1)
Food & Beverage 31 1.4% fruit (3)
Food 29 1.3% grocer (11) · ice cream (7) · baker (6) · catering (5)
Construction & Realty 28 1.3%
Retail Goods 25 1.1%
6

The franchises already here

Brands from a register of 2,024 franchise systems, matched into this city by name. A high count is a signal in both directions: the territory works, and it may be taken.

19 of these brands are a single common word — Metro, Avenue, Budget — so their counts include businesses that merely share the word. They are marked rather than dropped.

BrandCategory HereWorldwide
AAMCO Transmissions auto 2 700
Burger King fastfood 2 11,000
Del Taco fastfood 2 —
Enterprise Rent A Car car 2 5,400
Hertz Rent A Car car 2 7,000
Motel 6 budgethotel 2 360
U-Haul car 2 13,700
7-Eleven convenience 1 30,000
Bank of America bank 1 —
Baskin Robbins dessert 1 2,800
Best Western businesshotel 1 4,200
Big Boy food 1 —
Big O Tires auto 1 540
Blockbuster Video video 1 5,900
Curves For Women fitness 1 10,000
Dairy Queen fastfood 1 5,900
Discount Tire auto 1 —
El Pollo Loco food 1 —
Fantastic Sams hair 1 1,350
Farmer Boys food 1 60
Food 4 Less supermarket 1 —
Holiday Inn businesshotel 1 —
Holiday Inn Express familyhotel 1 —
Hollywood Video video 1 2,700
Jack in the Box fastfood 1 2,079
Jackson Hewitt Tax Service tax 1 —
Jiffy Lube auto 1 2,200
NAPA Auto Parts auto 1 18,000
Pizza Hut pizza 1 10,000
Rent-A-Center retail 1 3,500
Rite Aid pharmacy 1 5,000
Rotary Club club 1 —
Round Table Pizza pizza 1 132
Stater Bros mover 1 —
Super 8 economyhotel 1 —
Taco Bell tacos 1 5,845
Coach name only luggage 2 —
Greyhound name only travel 2 —
Hallmark name only greetingcards 2 5,600
Travelodge name only economyhotel 2 —
Albertsons name only supermarket 1 564
AllState name only insurance 1 —
AutoZone name only auto 1 3,800
Beltone name only specialty 1 1,500
CARQUEST name only auto 1 3,400
Gottschalks name only retail 1 73
Honda name only car 1 —
Limited name only retail 1 —
Michaels name only retail 1 805
Midas name only auto 1 1,800
Progressive name only supermarket 1 150
Sears name only inc 1 2,300
Starbucks name only coffee 1 3,500
Toyota name only car 1 —
YMCA name only fitness 1 —
7

Real estate as a local trade

Four unrelated jobs share the name: selling existing homes, owning and letting them, managing them for someone else, and building new ones. For anyone weighing a move or a licence these are the counts — and the ownership question goes to /property, which answers it building by building.

Real estate is a local job market in its own right, and four unrelated trades get the same name. Counts are businesses filed under each trade in the register, which lists a brokerage once however many agents work there — so this measures firms, not licensees.

Selling homes

5312
77 firms · LQ 0.73

Offices of agents and brokers — the resale market, and the biggest single trade in most Canadian cities.

Named in the register
  • Amber — 41817 Preston Trl
  • Bristow Realty — 81764 San Cristobal Ave
  • Cal Desert Indian Palms Re — 48375 Heifitz Dr
  • Cal Furman Cal Furman Association — 81730 US Highway 111 #6
  • Carreon Villa Apts — 82165 Doctor Carreon Blvd
  • Centre Pointe
  • Charles Hansen and Association — 81268 Palmyra Ave
  • Country Club Property Rentals — 81620 Avenue 49
  • Desinty Training and Learning — 82230 John Nobles Ave
  • Investment Center — PO Box 207
  • Rose Marrotte Rose Real Esta — 48744 Andorra St
  • Rudy Valenzuela Century 21 — 81953 US Highway 111 #4
  • Tarbell Realtors — 80150 Us Highway 111
  • Woods Realty — 82365 Us Highway 111

Owning and letting

5311
29 firms · LQ 1.89

Lessors of real estate: the buildings themselves, filed under the building rather than the owner.

Named in the register
  • Brook Family Partnership — 83300 Avenue 44
  • Casa Monroe Apartments — 46745 Monroe St # 1
  • Christiansen Apartments — 81901 Shadow Palm Ave
  • Del Mar Apartments — 81720 Avenue 46
  • Desert Garden Apartments — 83880 Avenue 48 # A
  • Las Brisas Apartments — 81955 Hoover Ave
  • MRA Desert Villas — 46695 Desert Villa St # 4
  • Olive Court Apartments — 44056 Arabia St # 115
  • Park View Plaza — 44260 Monroe St
  • Santa Rosa Villas — 82165 Doctor Carreon Blvd
  • Smoke Tree Apartments — 81875 Avenue 48
  • Steadfast Cielo Vista — 81820 Shadow Palm Ave
  • Sunrise Pointe Apartments — 46725 Clinton St # 73
  • Vintage Palms Apartments — 82435 Requa Ave

Building new homes

2361
45 firms · LQ 1.19

Residential builders and the general contractors who work for them.

Named in the register
  • Arabian Gardens Mobile Home — 81600 Fred Waring Dr
  • Arbor Mobile Home Services — 83480 Avenue 45 Ste 5
  • Avila Construction
  • Bermuda Palms Mobile Estates — 80870 Us Highway 111
  • Desert Grove Adult Community — 81641 Avenue 48
  • Dessert Golden Eagle — 47395 Monroe St APT 122
  • Edward J Strzelczyk Contractor — 82231 E Heilo CT
  • Orr Builders — 82585 Spectrum Pkwy
  • Precision Works — 81101 Indio Blvd
  • Pueblo Del Sol Mobile Home Prk — 81351 Avenue 46
  • R M General Contractor
  • Robert E Scrivens and Son — 38600 Primrose Ln
  • Santa Fe Builders — 79039 Lake Club Dr
  • Towne Mobile Home Park — 46350 Towne St

Financing it

5222
3 firms · LQ 0.4

Mortgage brokers and non-bank lenders.

Named in the register
  • American Ag Credit — 83057 Requa Ave
  • American General Finance — P.O. BOX PPP
  • Popular Cash Express — 83244 Us Highway 111

On "how many doors"

How many doors a landlord holds is not in any of this. The register files an apartment building under the building, not its owner, and carries no unit count; there is no open dataset of Canadian landlords by portfolio. Where this research has established ownership it is in the /property record for the city, building by building, which is a different and much slower exercise.

8

Work where you go to them

The Ultimate 411 half of local: everything where the customer does not have to come to you.

A shop needs the customer to walk in. These 157 services do the opposite — the mobile mechanic, the mobile groomer, the bookkeeper, the junk haul — and they are the ones a person can start without a lease. 0 of them already match a trait filed in this city's register.

The 157 Service=1 rows in search.local: work where the provider travels to the customer. "present" counts businesses already filed under that exact trait name; a blank is a coverage gap, not proof of absence, because the two vocabularies were built separately.

home services

Short-Term Rental TurnoverAppliance InstallationBabyproofing & Safety InstallsCarpet & Upholstery CleaningDeep CleaningDrywall RepairErrand RunningExterior PaintingFence & Deck StainingFurniture AssemblyGarden Weeding & MaintenanceGrocery Pickup & DeliveryGutter CleaningHandyman (General Repairs)Hedge & Shrub TrimmingHouse CleaningHouse SittingInterior PaintingJunk Removal & Dump RunsLandscape Design & PlantingLawn MowingFall Leaf CleanupMove-In / Move-Out CleaningMoving Help (Labour Only)Moving with TruckOffice CleaningPersonal ShopperPressure WashingMove Things Around the HouseSnow Shovelling & RemovalPacking & UnpackingTV & Picture MountingWardrobe StylingWindow Cleaning

events

BartenderDesignated Driver (Your Car)CateringTents, Tables & ChairsFloristFuneral & Celebration of Life ArrangementsGame-Day Bus or VanBook a Pub for Your GroupKaraoke Machine RentalParty Bus & Group ShuttlePub Crawl HostTaxi to the PubSports & Game PhotographyStag & Doe / Jack & Jill PlanningTailgate Party SetupTrivia Night HostVenue SourcingBig-Game Watch Party SetupWedding OfficiantWedding Planner / Coordinator

pets

Aquarium & Terrarium CleaningCatio (Cat Patio) BuildChicken Coop BuildDog House BuildDog TrainingDog WalkingHome Pet BoardingLost Pet SearchMobile Dog GroomingOvernight Pet SittingBuild & Install a Pet DoorPet Cages & EnclosuresPet Fencing & Dog RunsPet PhotographyPet-Proofing Your HomePet Sitting & Dog WalkingPet TaxiYard Poop Scooping

luxury

Chauffeur & Luxury CarDJ & Sound Gear RentalDJEvent PhotographerEvent PlannerLive MusiciansHair & Makeup ArtistMatchmakerPersonal ConciergePortrait & Headshot PhotographerPrivate ChefVideographerVIP / Social Club MembershipWedding PhotographerYacht & Boat Charter

healthcare

Wheelchair-Accessible TransportGrab Bars, Ramps & Home AccessibilityLight Housekeeping for SeniorsCooking & Meal Prep for SeniorsMedical Appointment EscortMedication & Appointment RemindersMobility Equipment RentalRespite Care for Family CaregiversSenior CompanionshipTech Help for SeniorsWalking Companion

sporting goods

Bike Tune-UpBorrow a Bike or E-BikeBorrow Camping GearBorrow Golf ClubsBorrow Hockey GearBorrow Ice SkatesBorrow a Kayak, Canoe or PaddleboardBorrow Skis, Poles & Ski BootsBorrow a Snowboard & Snow BootsSkate SharpeningSki & Snowboard Tuning

sports

Backyard Rink BuildLocal Fishing GuideGolf CaddieFind Players for a Pickup GamePrivate Sports LessonJoin or Build a Rec League TeamBook Ice, Courts & FieldsWorkout & Sports BuddyRoommates Who Also Like Sports

business

BookkeepingStart a Local BusinessCareer Coaching & RésumésFind a Local ManufacturerFind Local Work / Contract GigsLocal Advertising PlacementPrototype & Small-Batch ProductionTranslation & InterpretationWebsite & Online Presence

outdoors

Brush & Land ClearingChainsaw Rental (from a local owner)Firewood (Cut, Split & Delivered)Log Bucking & Cutting (Chainsaw)Portable SawmillingSmall-Lot Logging & Land ClearingStump GrindingTree FellingWood Splitting

construction

CarpenterElectricianHeating & Cooling (HVAC)Mobile MechanicPlumberRoof RepairSmall Engine RepairWelder / Metal Fabrication

travel

Airport Transfer & Car ServiceCorporate & Business TravelCruise BookingFamily Travel for a WeddingBereavement / Funeral TravelLeisure Travel PlanningLocal Tour Guide

tools

Camera & Lens RentalGenerator RentalLog Splitter RentalParty Equipment RentalPower Tool RentalTrailer & Truck Rental
9

Schools and colleges

wander.schools is a post-secondary table — universities and colleges. K-12 public and private schools are not in it, and only 7 of its 1,686 rows carry coordinates, so these are listed and not mapped.

In the business register

Where schooling shows up as a business rather than an institution — which is where K-12, tutoring and childcare appear.

school 31daycare 8
10

Health and care

What a person moving a parent here would ask first. The register files clinics and pharmacies; it has no category for a hospital at all, so hospitals are matched by name and the limit is stated rather than hidden.

Medical clinics10
Pharmacies6
Dental practices18

Matched on the name "hospital"

  • Oasis Veterinary Hospital — 44840 Oasis St
  • Advanced Physical Health Center — 80545 Us Highway 111
  • Breast Health Center — 81812 Dr Carreon Blvd # A

geonet carries no 'hospital' trait, so these are matched on the business name. A distance-to-hospital figure needs a source that states hospital locations.

12

What this record cannot tell you

Named in full, because the gaps are the part most likely to be misread as an answer.

  • Census figures are 2021, taken on 11 May 2021: income is for 2020 and the labour figures were measured mid-pandemic, so the unemployment rate on this page is a 2021 reading rather than a current one.
  • wander.schools is now readable, but it holds universities and colleges only and 1,679 of its 1,686 rows have no coordinates. K-12 public and private schools need a separate source — in Ontario the Ministry of Education school finder, in British Columbia the provincial school list. wander.citytowns, hotels and territories remain denied to the ru user.
  • No 'hospital' trait exists in geonet; distance to a hospital needs an external source such as StatCan's Open Database of Healthcare Facilities.
  • 0.0% of businesses here carry no coordinates, so a map or address lookup would miss them. Postal codes reach 100%.

Built from

  • geonet.palmsprings — the local business register
  • wander.regions — city name, population, metro
  • search.local — trait vocabulary and the come-to-you services
  • search.cozfranchises — 2,024 franchise brands