La Jolla, California

What La Jolla is made of: the communities whose institutions are here, the sectors its 4,080 businesses sit in, the franchises already on the ground, and the services a newcomer could start.

4,080 businesses on file · 129 trades · 33 sectors · · built from geonet.sandiego on 2026-10-07

Businesses4,080
100% carry coordinates
Specialised in12
trades above the national pattern
Places of worship24
Franchise brands61
already operating here

Visiting rather than moving? The free guidebook for La Jolla → — the free guidebook for this region: why go, what to see, what is open when it rains.

1

The local economy

What the business base is made of, what it is specialised in against the national pattern, and what that mix implies. This is the part a development office would read first.

Composition, not health. geonet records what trades exist and where; it does not record formation, closure, employment or revenue, so none of those appear here. What makes this economics rather than a directory is the NAICS coding: it lets the local mix be read against the BLS survival curves and against the 323 industry groups this research has screened.

The two biggest markets here

Every industry group on this page links through to its NAICS page, and to the screened market report where this research has one — that is what the trait-to-NAICS coding buys.

Business density—
Breadth of the base555
broad — 92 industry groups, top three 34.3%
Survival the mix implies56%
at five years, against 51.4% for all private establishments
Coded to NAICS50.3%
of which 83.2% unambiguous

What this city is specialised in

Location quotient is this city's share of a trade divided by the same share across 10 US metro tables. Above 1.25 is the conventional threshold for a local specialisation.

Thin against the national pattern

Common trades that are under-represented here. For someone deciding what to open, this is the more useful half of the table — though a gap can mean unmet demand or a market that does not work here, and this does not tell you which.

The base against the entry screen

Businesses by the entry signal of the industry group they sit in, from the /markets screen. A large "structure decides" share means most local trades are ones where being better than the incumbent does not by itself win. A trade is matched to the screened record at whatever level the research wrote it — the same code, a broader one, or a narrower one. Where a group holds several screened sub-markets the count is shown, because no single one of them speaks for the whole group.

Enter
12.4%
254 businesses
Caution
65.1%
1,337 businesses
Structure decides
22.5%
462 businesses
Not screened
0%
0 businesses

How to read the survival figure

Each sector's five-year establishment survival rate, weighted by how many of this city's businesses sit in that sector. It is a property of the MIX, not of these businesses — it says what survival this composition would imply at US private-sector rates, because no Canadian equivalent series exists.

Weighted over 99.8% of the coded base — public administration carries no curve. Source: Business Employment Dynamics — Table 7, Survival of private sector establishments by opening year, US Bureau of Labor Statistics.

And what it does not measure

A "mixed" trait is one that genuinely spans codes — "computers" covers systems design, repair and supply. The clear share is how much of this reading rests on unambiguous coding. Business density also reflects how completely the directory covers a place, not only how many businesses are in it — so it compares poorly between a city the register knows well and one it does not.

2

Who lives here, and who the city is for

The census: the only figures on this page that count people rather than businesses, and the three cohort readings they make possible.

No census place is mapped for us-la-jolla in local/census-map-us.json, so this page carries no demographics. The mapping is explicit because the United States has dozens of Springfields and Troys, and attaching the wrong one would put another city's figures on this page.

3

The communities the register shows

A community appears in the business register before it appears in prose — a national church, a society, a credit union, a newspaper. Those are counted as institutions, and they are what suggests residents. A restaurant serving a cuisine is counted separately as trade, because every city has those and they say nothing about who lives nearby. The ranking is by institutions.

CommunityInstitutions WorshipTrade Where it shows
Jewish 3 1 4
institutions on Executive Dr (2)
trade on Executive Dr (4)
Jewish and Single In San Diego · San Diego Center Jewish Cltr · Jewish Campus Center
Spanish-speaking 1 — 10
trade on Villa LA Jolla Dr (2)
Isls Institute Spanish Lang
French — — 4
Thai — — 2
Italian — — 2
Persian — — 2
Chinese — — 1
Japanese — — 1
Greek — — 1
Brazilian — — 1
Russian — — 1
German — — 1
Welsh — — 1
4

Where the communities are

Streets, not neighbourhood names. The data knows that Greek institutions sit on one street and Greek restaurants on another; it does not know the word "Greektown", so it does not use it.

Jewish

institutions on Executive Dr (2)
trade on Executive Dr (4)

Spanish-speaking

trade on Villa LA Jolla Dr (2)
5

What the city is made of

Every business on file, grouped by the sector it trades in. This is the economic-development view: where the 4,080 businesses actually are, and the specific trades inside each sector.

SectorBusinesses ShareWhat is in it
Health 425 10.4% physician (259) · medical clinic (32) · fitness club (27) · chiro (21) · pharmacy (8) · optical (7) · home healthcare (4) · health foods (1)
Beauty 247 6.1% hair stylist (158) · dentist (67) · barber (4)
Realty 237 5.8% real estate (237)
Law 165 4% mediator (30) · lawyer (2)
Finance 147 3.6% bank (42) · insurance (40) · real estate (38) · stock broker (8) · mortgage (5) · loans (5) · credit union (2) · bankruptcy (1)
Dining 146 3.6% restaurant (131) · pizza (9) · pubs (3) · bistro (1) · burgers (1) · mexican food (1)
Business 141 3.5% accounting (42) · consulting (30) · foundation (18) · association (13) · government (3) · bank (2) · cemetary (1) · auction (1)
Retail 131 3.2% jeweler (45) · gifts (24) · antiques (22) · photography (17) · flowers (13) · toys (3) · office equipment (3) · department store (2)
Travel 103 2.5% travel agent (51) · motel (32) · hotel (3) · bnb (3) · real estate (2) · parking (1) · airline (1)
Living & Home 101 2.5%
Living 101 2.5% place of worship (24) · cleaning (16) · furniture (15) · apartment (14) · veterinary (11) · appliances (5) · swimming pools (3) · fire safety (3)
Construction 77 1.9% home builder (33) · plumbing (12) · carpet (11) · painting (7) · general contractor (7) · electrician (3) · flooring (1) · heating and cooling (1)
Tech 73 1.8% computers (59) · telecom (5) · wireless (2)
Media 64 1.6% signs (27) · advertising (22) · books (10) · printing (5)
Education 64 1.6% school (37) · garden (9) · library (8) · writing (4) · auction (1)
Retail Goods 49 1.2%
Food & Beverage 45 1.1% fruit (2)
Food 39 1% grocer (14) · baker (7) · catering (7) · ice cream (5) · seafood (4) · real estate (2)
Clothing 39 1%
Automotive 35 0.9% autos (16) · auto repair (4) · auto parts (1) · scooter (1) · detailing (1)
6

The franchises already here

Brands from a register of 2,024 franchise systems, matched into this city by name. A high count is a signal in both directions: the territory works, and it may be taken.

24 of these brands are a single common word — Metro, Avenue, Budget — so their counts include businesses that merely share the word. They are marked rather than dropped.

BrandCategory HereWorldwide
Blockbuster Video video 2 5,900
Enterprise Rent A Car car 2 5,400
Hertz Rent A Car car 2 7,000
Jamba Juice dessert 2 707
7-Eleven convenience 1 30,000
ACE Hardware hardware 1 4,700
Alamo Rent A Car car 1 1,000
Ann Taylor retail 1 —
Armani Exchange retail 1 108
Banana Republic retail 1 —
Baskin Robbins dessert 1 2,800
Best Western businesshotel 1 4,200
California Pizza Kitchen pizza 1 210
Cold Stone Creamery dessert 1 1,350
Curves For Women fitness 1 10,000
Destination Hotels accommodation 1 34
Fitness Together fitness 1 302
Hard Rock Cafe food 1 140
Harley Davidson locations motorcycle 1 —
Holiday Inn businesshotel 1 —
Holiday Inn Express familyhotel 1 —
Jack in the Box fastfood 1 2,079
Jenny Craig fitness 1 640
Jiffy Lube auto 1 2,200
Linens 'n Things retail 1 500
Marble Slab Creamery dessert 1 616
Pak Mail post 1 430
Pick Up Stix food 1 100
Pier 1 Imports retail 1 1,200
Polo Ralph Lauren — 1 —
Saks Fifth Avenue retail 1 54
Sign-A-Rama specialty 1 800
St. John retail 1 —
Sunglass Hut retail 1 —
Taco Bell tacos 1 5,845
Tommy Bahama retail 1 70
Whole Foods Market health 1 198
Starbucks name only coffee 5 3,500
Renaissance name only upscalehotel 4 —
Champion name only supermarket 3 1,000
Diana name only supermarket 3 3
YMCA name only fitness 3 —
AllState name only insurance 2 —
Limited name only retail 2 —
Armani name only fashion 1 —
Burton name only retail 1 —
Chipotle name only fastfood 1 —
CruiseOne name only travel 1 470
Gucci name only — 1 207
Hallmark name only greetingcards 1 5,600
Jacob name only retail 1 200
Loeb name only supermarket 1 35
Manor name only retail 1 —
Marriott name only upscalehotel 1 2,800
Michaels name only retail 1 805
PETsMART name only pet 1 885
Radisson name only upscalehotel 1 —
SuperCuts name only inc 1 2,000
Talbots name only retail 1 592
Toyota name only car 1 —
Travelodge name only economyhotel 1 —
7

Real estate as a local trade

Four unrelated jobs share the name: selling existing homes, owning and letting them, managing them for someone else, and building new ones. For anyone weighing a move or a licence these are the counts — and the ownership question goes to /property, which answers it building by building.

Real estate is a local job market in its own right, and four unrelated trades get the same name. Counts are businesses filed under each trade in the register, which lists a brokerage once however many agents work there — so this measures firms, not licensees.

Selling homes

5312
283 firms · LQ 1.73

Offices of agents and brokers — the resale market, and the biggest single trade in most Canadian cities.

Named in the register
  • American Pacific — 7777 Fay Ave # 203
  • Baker Properties Hillcrest — 828 Prospect St #F
  • Brian Dindinger George Elkin — 4180 La Jolla Village Dr #500
  • Daniels Group — 930 Prospect St
  • Falcon Real Estate Investment — 4225 Executive Sq # 355
  • Fiesta Realty — 5413 Avenida Fiesta
  • IPC Commercial — 4275 Executive Sq Ste 100
  • LA Jolla Funding — 9245 Regents Rd
  • Lendrum Properties — 4275 Executive Sq
  • MRP Real Estate Service — 7440 Girard Ave
  • Pacific Commercial Management — 4130 LA Jolla Village Dr # 208
  • Pacific Financial Service — PO Box 373
  • Property First Dot Com S — 800 Silverado St
  • Remax Costal Properties

Owning and letting

5311
14 firms · LQ 0.59

Lessors of real estate: the buildings themselves, filed under the building rather than the owner.

Named in the register
  • 939 Coast Management Association — 939 Coast Blvd
  • Archstone LA Jolla — 8506 Villa LA Jolla Dr
  • Burton Place — 733 Kline St Unit 101
  • Caravelle Apartments — 3313347 1/2 Prospect St
  • Casa De Manana — 849 Coast Blvd
  • Hawiian Land Rentals — P.O. BOX 458
  • Holiday Apartments — 1241 Prospect St # 4
  • In Eden Apartments — 616 Prospect St
  • La Jolla Cove Suites — P.O. BOX 1067
  • LA Jolla Riviera Apartments — 2031 Paseo Dorado # 5
  • LA Jollan Apartments — 2726 Torrey Pines Rd
  • Park LA Jolla Apartments — 610 Carla Way
  • Prospect 400 — 400 Prospect St
  • Regents Park Place — 9253 Regents Rd

Managing for owners

5313
2 firms · LQ 0.31

Property managers, who run buildings the landlord does not.

Named in the register
  • B N Building Maintenance — 3438 Via Alicante
  • Thurgood Residence Hall — 9500 Gilman Dr Dept 639

Building new homes

2361
40 firms · LQ 0.68

Residential builders and the general contractors who work for them.

Named in the register
  • Bradford Fox Builders — PO Box 1786
  • Dewhurst and Associates — P.O. BOX 574
  • Dimenstein Construction — 8308 Calle Del Cielo
  • Diversified Construction and Rpr — 7472 LA Jolla Blvd
  • Gilbane Construction — 3300 Voigt Dr
  • J E Hoffman
  • J Riha Construction Co — 2148 Avenida DE LA Playa # C
  • LA Jolla Construction Co — PO Box 690
  • Louis Beacham Construction Co — 405 Via Del Norte
  • Maggiora Construction — 7910 Ivanhoe Ave # 419
  • Mueller Customer Homes — 8060 LA Jolla Shores Dr
  • Pacifica Enterprises — 1996 Calle Madrigal
  • Profile Building Systems — 6518 Avenida Wilfredo
  • Shaw Lopez Pk Homeowners Association — 7245 Rue De Roark

Financing it

5222
10 firms · LQ 0.85

Mortgage brokers and non-bank lenders.

Named in the register
  • Alberto Benrey — 7724 Girard Ave
  • Anderson Capital — 4275 Executive Sq # 1050
  • California First Financial — 7596 Eads Ave # 140
  • Cassel Financial Group — 9404 Genesee Ave
  • E FI Mortgage — 909 Prospect St Ste 130a
  • First Lajolla Lenders — 9245 Regents Rd # M208
  • Integrity Capital Group — 7580 Fay Ave # 290
  • La Jolla Mortgage — 1026 Wall St
  • Robert Stephenson — 9733 Keeneland Row
  • Sorrento Home Mortgage — 8354 Via Sonoma Unit A

On "how many doors"

How many doors a landlord holds is not in any of this. The register files an apartment building under the building, not its owner, and carries no unit count; there is no open dataset of Canadian landlords by portfolio. Where this research has established ownership it is in the /property record for the city, building by building, which is a different and much slower exercise.

8

Work where you go to them

The Ultimate 411 half of local: everything where the customer does not have to come to you.

A shop needs the customer to walk in. These 157 services do the opposite — the mobile mechanic, the mobile groomer, the bookkeeper, the junk haul — and they are the ones a person can start without a lease. 0 of them already match a trait filed in this city's register.

The 157 Service=1 rows in search.local: work where the provider travels to the customer. "present" counts businesses already filed under that exact trait name; a blank is a coverage gap, not proof of absence, because the two vocabularies were built separately.

home services

Short-Term Rental TurnoverAppliance InstallationBabyproofing & Safety InstallsCarpet & Upholstery CleaningDeep CleaningDrywall RepairErrand RunningExterior PaintingFence & Deck StainingFurniture AssemblyGarden Weeding & MaintenanceGrocery Pickup & DeliveryGutter CleaningHandyman (General Repairs)Hedge & Shrub TrimmingHouse CleaningHouse SittingInterior PaintingJunk Removal & Dump RunsLandscape Design & PlantingLawn MowingFall Leaf CleanupMove-In / Move-Out CleaningMoving Help (Labour Only)Moving with TruckOffice CleaningPersonal ShopperPressure WashingMove Things Around the HouseSnow Shovelling & RemovalPacking & UnpackingTV & Picture MountingWardrobe StylingWindow Cleaning

events

BartenderDesignated Driver (Your Car)CateringTents, Tables & ChairsFloristFuneral & Celebration of Life ArrangementsGame-Day Bus or VanBook a Pub for Your GroupKaraoke Machine RentalParty Bus & Group ShuttlePub Crawl HostTaxi to the PubSports & Game PhotographyStag & Doe / Jack & Jill PlanningTailgate Party SetupTrivia Night HostVenue SourcingBig-Game Watch Party SetupWedding OfficiantWedding Planner / Coordinator

pets

Aquarium & Terrarium CleaningCatio (Cat Patio) BuildChicken Coop BuildDog House BuildDog TrainingDog WalkingHome Pet BoardingLost Pet SearchMobile Dog GroomingOvernight Pet SittingBuild & Install a Pet DoorPet Cages & EnclosuresPet Fencing & Dog RunsPet PhotographyPet-Proofing Your HomePet Sitting & Dog WalkingPet TaxiYard Poop Scooping

luxury

Chauffeur & Luxury CarDJ & Sound Gear RentalDJEvent PhotographerEvent PlannerLive MusiciansHair & Makeup ArtistMatchmakerPersonal ConciergePortrait & Headshot PhotographerPrivate ChefVideographerVIP / Social Club MembershipWedding PhotographerYacht & Boat Charter

healthcare

Wheelchair-Accessible TransportGrab Bars, Ramps & Home AccessibilityLight Housekeeping for SeniorsCooking & Meal Prep for SeniorsMedical Appointment EscortMedication & Appointment RemindersMobility Equipment RentalRespite Care for Family CaregiversSenior CompanionshipTech Help for SeniorsWalking Companion

sporting goods

Bike Tune-UpBorrow a Bike or E-BikeBorrow Camping GearBorrow Golf ClubsBorrow Hockey GearBorrow Ice SkatesBorrow a Kayak, Canoe or PaddleboardBorrow Skis, Poles & Ski BootsBorrow a Snowboard & Snow BootsSkate SharpeningSki & Snowboard Tuning

sports

Backyard Rink BuildLocal Fishing GuideGolf CaddieFind Players for a Pickup GamePrivate Sports LessonJoin or Build a Rec League TeamBook Ice, Courts & FieldsWorkout & Sports BuddyRoommates Who Also Like Sports

business

BookkeepingStart a Local BusinessCareer Coaching & RésumésFind a Local ManufacturerFind Local Work / Contract GigsLocal Advertising PlacementPrototype & Small-Batch ProductionTranslation & InterpretationWebsite & Online Presence

outdoors

Brush & Land ClearingChainsaw Rental (from a local owner)Firewood (Cut, Split & Delivered)Log Bucking & Cutting (Chainsaw)Portable SawmillingSmall-Lot Logging & Land ClearingStump GrindingTree FellingWood Splitting

construction

CarpenterElectricianHeating & Cooling (HVAC)Mobile MechanicPlumberRoof RepairSmall Engine RepairWelder / Metal Fabrication

travel

Airport Transfer & Car ServiceCorporate & Business TravelCruise BookingFamily Travel for a WeddingBereavement / Funeral TravelLeisure Travel PlanningLocal Tour Guide

tools

Camera & Lens RentalGenerator RentalLog Splitter RentalParty Equipment RentalPower Tool RentalTrailer & Truck Rental
9

Schools and colleges

wander.schools is a post-secondary table — universities and colleges. K-12 public and private schools are not in it, and only 7 of its 1,686 rows carry coordinates, so these are listed and not mapped.

InstitutionTypeStudentsFounded
UC San Diego (UCSD) University — —

In the business register

Where schooling shows up as a business rather than an institution — which is where K-12, tutoring and childcare appear.

school 37daycare 1
10

Health and care

What a person moving a parent here would ask first. The register files clinics and pharmacies; it has no category for a hospital at all, so hospitals are matched by name and the limit is stated rather than hidden.

Medical clinics32
Pharmacies8
Dental practices67

Matched on the name "hospital"

  • Travel Health Center — 9850 Genesee Ave #430
  • Animal Hospital Of LA Jolla — 7601 Draper Ave
  • Student Health Center — 9500 Gilman Dr
  • Shiley Sports and Health Center — 10820 N Torrey Pines Rd
  • Scripps Memorial Hospital — 9888 Genesee Ave
  • Scripps Clinic Green Hospital — 10666 N Torrey Pines Rd
  • Scripps Green Hospital — 10666 N Torrey Pines Rd #S2015
  • Banfield The Pet Hospital — 8657 Villa LA Jolla Dr
  • Ucsd Thornton Hospital — 9300 Campus Point Dr

geonet carries no 'hospital' trait, so these are matched on the business name. A distance-to-hospital figure needs a source that states hospital locations.

12

What this record cannot tell you

Named in full, because the gaps are the part most likely to be misread as an answer.

  • No census figures on this page: this region is not mapped to a census subdivision in local/census-map.json, so the community counts here are business-register institutions, which is a different measurement and cannot substitute for a population.
  • wander.schools is now readable, but it holds universities and colleges only and 1,679 of its 1,686 rows have no coordinates. K-12 public and private schools need a separate source — in Ontario the Ministry of Education school finder, in British Columbia the provincial school list. wander.citytowns, hotels and territories remain denied to the ru user.
  • No 'hospital' trait exists in geonet; distance to a hospital needs an external source such as StatCan's Open Database of Healthcare Facilities.
  • 0.1% of businesses here carry no coordinates, so a map or address lookup would miss them. Postal codes reach 100%.

Built from

  • geonet.sandiego — the local business register
  • wander.regions — city name, population, metro
  • search.local — trait vocabulary and the come-to-you services
  • search.cozfranchises — 2,024 franchise brands