La Jolla, California
What La Jolla is made of: the communities whose institutions are here, the sectors its 4,080 businesses sit in, the franchises already on the ground, and the services a newcomer could start.
4,080 businesses on file · 129 trades · 33 sectors · · built from geonet.sandiego on 2026-10-07
Visiting rather than moving? The free guidebook for La Jolla → — the free guidebook for this region: why go, what to see, what is open when it rains.
The local economy
What the business base is made of, what it is specialised in against the national pattern, and what that mix implies. This is the part a development office would read first.
Composition, not health. geonet records what trades exist and where; it does not record formation, closure, employment or revenue, so none of those appear here. What makes this economics rather than a directory is the NAICS coding: it lets the local mix be read against the BLS survival curves and against the 323 industry groups this research has screened.
Every industry group on this page links through to its NAICS page, and to the screened market report where this research has one — that is what the trait-to-NAICS coding buys.
What this city is specialised in
Location quotient is this city's share of a trade divided by the same share across 10 US metro tables. Above 1.25 is the conventional threshold for a local specialisation.
Thin against the national pattern
Common trades that are under-represented here. For someone deciding what to open, this is the more useful half of the table — though a gap can mean unmet demand or a market that does not work here, and this does not tell you which.
The base against the entry screen
Businesses by the entry signal of the industry group they sit in, from the /markets screen. A large "structure decides" share means most local trades are ones where being better than the incumbent does not by itself win. A trade is matched to the screened record at whatever level the research wrote it — the same code, a broader one, or a narrower one. Where a group holds several screened sub-markets the count is shown, because no single one of them speaks for the whole group.
How to read the survival figure
Each sector's five-year establishment survival rate, weighted by how many of this city's businesses sit in that sector. It is a property of the MIX, not of these businesses — it says what survival this composition would imply at US private-sector rates, because no Canadian equivalent series exists.
Weighted over 99.8% of the coded base — public administration carries no curve. Source: Business Employment Dynamics — Table 7, Survival of private sector establishments by opening year, US Bureau of Labor Statistics.
And what it does not measure
A "mixed" trait is one that genuinely spans codes — "computers" covers systems design, repair and supply. The clear share is how much of this reading rests on unambiguous coding. Business density also reflects how completely the directory covers a place, not only how many businesses are in it — so it compares poorly between a city the register knows well and one it does not.
Who lives here, and who the city is for
The census: the only figures on this page that count people rather than businesses, and the three cohort readings they make possible.
No census place is mapped for us-la-jolla in local/census-map-us.json, so this page carries no demographics. The mapping is explicit because the United States has dozens of Springfields and Troys, and attaching the wrong one would put another city's figures on this page.
The communities the register shows
A community appears in the business register before it appears in prose — a national church, a society, a credit union, a newspaper. Those are counted as institutions, and they are what suggests residents. A restaurant serving a cuisine is counted separately as trade, because every city has those and they say nothing about who lives nearby. The ranking is by institutions.
| Community | Institutions | Worship | Trade | Where it shows |
|---|---|---|---|---|
| Jewish | 3 | 1 | 4 | institutions on Executive Dr (2) trade on Executive Dr (4)
Jewish and Single In San Diego · San Diego Center Jewish Cltr · Jewish Campus Center |
| Spanish-speaking | 1 | — | 10 | trade on Villa LA Jolla Dr (2)
Isls Institute Spanish Lang |
| French | — | — | 4 | |
| Thai | — | — | 2 | |
| Italian | — | — | 2 | |
| Persian | — | — | 2 | |
| Chinese | — | — | 1 | |
| Japanese | — | — | 1 | |
| Greek | — | — | 1 | |
| Brazilian | — | — | 1 | |
| Russian | — | — | 1 | |
| German | — | — | 1 | |
| Welsh | — | — | 1 |
Where the communities are
Streets, not neighbourhood names. The data knows that Greek institutions sit on one street and Greek restaurants on another; it does not know the word "Greektown", so it does not use it.
Jewish
Spanish-speaking
What the city is made of
Every business on file, grouped by the sector it trades in. This is the economic-development view: where the 4,080 businesses actually are, and the specific trades inside each sector.
| Sector | Businesses | Share | What is in it |
|---|---|---|---|
| Health | 425 | 10.4% | physician (259) · medical clinic (32) · fitness club (27) · chiro (21) · pharmacy (8) · optical (7) · home healthcare (4) · health foods (1) |
| Beauty | 247 | 6.1% | hair stylist (158) · dentist (67) · barber (4) |
| Realty | 237 | 5.8% | real estate (237) |
| Law | 165 | 4% | mediator (30) · lawyer (2) |
| Finance | 147 | 3.6% | bank (42) · insurance (40) · real estate (38) · stock broker (8) · mortgage (5) · loans (5) · credit union (2) · bankruptcy (1) |
| Dining | 146 | 3.6% | restaurant (131) · pizza (9) · pubs (3) · bistro (1) · burgers (1) · mexican food (1) |
| Business | 141 | 3.5% | accounting (42) · consulting (30) · foundation (18) · association (13) · government (3) · bank (2) · cemetary (1) · auction (1) |
| Retail | 131 | 3.2% | jeweler (45) · gifts (24) · antiques (22) · photography (17) · flowers (13) · toys (3) · office equipment (3) · department store (2) |
| Travel | 103 | 2.5% | travel agent (51) · motel (32) · hotel (3) · bnb (3) · real estate (2) · parking (1) · airline (1) |
| Living & Home | 101 | 2.5% | |
| Living | 101 | 2.5% | place of worship (24) · cleaning (16) · furniture (15) · apartment (14) · veterinary (11) · appliances (5) · swimming pools (3) · fire safety (3) |
| Construction | 77 | 1.9% | home builder (33) · plumbing (12) · carpet (11) · painting (7) · general contractor (7) · electrician (3) · flooring (1) · heating and cooling (1) |
| Tech | 73 | 1.8% | computers (59) · telecom (5) · wireless (2) |
| Media | 64 | 1.6% | signs (27) · advertising (22) · books (10) · printing (5) |
| Education | 64 | 1.6% | school (37) · garden (9) · library (8) · writing (4) · auction (1) |
| Retail Goods | 49 | 1.2% | |
| Food & Beverage | 45 | 1.1% | fruit (2) |
| Food | 39 | 1% | grocer (14) · baker (7) · catering (7) · ice cream (5) · seafood (4) · real estate (2) |
| Clothing | 39 | 1% | |
| Automotive | 35 | 0.9% | autos (16) · auto repair (4) · auto parts (1) · scooter (1) · detailing (1) |
The franchises already here
Brands from a register of 2,024 franchise systems, matched into this city by name. A high count is a signal in both directions: the territory works, and it may be taken.
24 of these brands are a single common word — Metro, Avenue, Budget — so their counts include businesses that merely share the word. They are marked rather than dropped.
| Brand | Category | Here | Worldwide |
|---|---|---|---|
| Blockbuster Video | video | 2 | 5,900 |
| Enterprise Rent A Car | car | 2 | 5,400 |
| Hertz Rent A Car | car | 2 | 7,000 |
| Jamba Juice | dessert | 2 | 707 |
| 7-Eleven | convenience | 1 | 30,000 |
| ACE Hardware | hardware | 1 | 4,700 |
| Alamo Rent A Car | car | 1 | 1,000 |
| Ann Taylor | retail | 1 | — |
| Armani Exchange | retail | 1 | 108 |
| Banana Republic | retail | 1 | — |
| Baskin Robbins | dessert | 1 | 2,800 |
| Best Western | businesshotel | 1 | 4,200 |
| California Pizza Kitchen | pizza | 1 | 210 |
| Cold Stone Creamery | dessert | 1 | 1,350 |
| Curves For Women | fitness | 1 | 10,000 |
| Destination Hotels | accommodation | 1 | 34 |
| Fitness Together | fitness | 1 | 302 |
| Hard Rock Cafe | food | 1 | 140 |
| Harley Davidson locations | motorcycle | 1 | — |
| Holiday Inn | businesshotel | 1 | — |
| Holiday Inn Express | familyhotel | 1 | — |
| Jack in the Box | fastfood | 1 | 2,079 |
| Jenny Craig | fitness | 1 | 640 |
| Jiffy Lube | auto | 1 | 2,200 |
| Linens 'n Things | retail | 1 | 500 |
| Marble Slab Creamery | dessert | 1 | 616 |
| Pak Mail | post | 1 | 430 |
| Pick Up Stix | food | 1 | 100 |
| Pier 1 Imports | retail | 1 | 1,200 |
| Polo Ralph Lauren | — | 1 | — |
| Saks Fifth Avenue | retail | 1 | 54 |
| Sign-A-Rama | specialty | 1 | 800 |
| St. John | retail | 1 | — |
| Sunglass Hut | retail | 1 | — |
| Taco Bell | tacos | 1 | 5,845 |
| Tommy Bahama | retail | 1 | 70 |
| Whole Foods Market | health | 1 | 198 |
| Starbucks name only | coffee | 5 | 3,500 |
| Renaissance name only | upscalehotel | 4 | — |
| Champion name only | supermarket | 3 | 1,000 |
| Diana name only | supermarket | 3 | 3 |
| YMCA name only | fitness | 3 | — |
| AllState name only | insurance | 2 | — |
| Limited name only | retail | 2 | — |
| Armani name only | fashion | 1 | — |
| Burton name only | retail | 1 | — |
| Chipotle name only | fastfood | 1 | — |
| CruiseOne name only | travel | 1 | 470 |
| Gucci name only | — | 1 | 207 |
| Hallmark name only | greetingcards | 1 | 5,600 |
| Jacob name only | retail | 1 | 200 |
| Loeb name only | supermarket | 1 | 35 |
| Manor name only | retail | 1 | — |
| Marriott name only | upscalehotel | 1 | 2,800 |
| Michaels name only | retail | 1 | 805 |
| PETsMART name only | pet | 1 | 885 |
| Radisson name only | upscalehotel | 1 | — |
| SuperCuts name only | inc | 1 | 2,000 |
| Talbots name only | retail | 1 | 592 |
| Toyota name only | car | 1 | — |
| Travelodge name only | economyhotel | 1 | — |
Real estate as a local trade
Four unrelated jobs share the name: selling existing homes, owning and letting them, managing them for someone else, and building new ones. For anyone weighing a move or a licence these are the counts — and the ownership question goes to /property, which answers it building by building.
Real estate is a local job market in its own right, and four unrelated trades get the same name. Counts are businesses filed under each trade in the register, which lists a brokerage once however many agents work there — so this measures firms, not licensees.
Selling homes
5312Offices of agents and brokers — the resale market, and the biggest single trade in most Canadian cities.
Named in the register
- American Pacific — 7777 Fay Ave # 203
- Baker Properties Hillcrest — 828 Prospect St #F
- Brian Dindinger George Elkin — 4180 La Jolla Village Dr #500
- Daniels Group — 930 Prospect St
- Falcon Real Estate Investment — 4225 Executive Sq # 355
- Fiesta Realty — 5413 Avenida Fiesta
- IPC Commercial — 4275 Executive Sq Ste 100
- LA Jolla Funding — 9245 Regents Rd
- Lendrum Properties — 4275 Executive Sq
- MRP Real Estate Service — 7440 Girard Ave
- Pacific Commercial Management — 4130 LA Jolla Village Dr # 208
- Pacific Financial Service — PO Box 373
- Property First Dot Com S — 800 Silverado St
- Remax Costal Properties
Owning and letting
5311Lessors of real estate: the buildings themselves, filed under the building rather than the owner.
Named in the register
- 939 Coast Management Association — 939 Coast Blvd
- Archstone LA Jolla — 8506 Villa LA Jolla Dr
- Burton Place — 733 Kline St Unit 101
- Caravelle Apartments — 3313347 1/2 Prospect St
- Casa De Manana — 849 Coast Blvd
- Hawiian Land Rentals — P.O. BOX 458
- Holiday Apartments — 1241 Prospect St # 4
- In Eden Apartments — 616 Prospect St
- La Jolla Cove Suites — P.O. BOX 1067
- LA Jolla Riviera Apartments — 2031 Paseo Dorado # 5
- LA Jollan Apartments — 2726 Torrey Pines Rd
- Park LA Jolla Apartments — 610 Carla Way
- Prospect 400 — 400 Prospect St
- Regents Park Place — 9253 Regents Rd
Managing for owners
5313Property managers, who run buildings the landlord does not.
Named in the register
- B N Building Maintenance — 3438 Via Alicante
- Thurgood Residence Hall — 9500 Gilman Dr Dept 639
Building new homes
2361Residential builders and the general contractors who work for them.
Named in the register
- Bradford Fox Builders — PO Box 1786
- Dewhurst and Associates — P.O. BOX 574
- Dimenstein Construction — 8308 Calle Del Cielo
- Diversified Construction and Rpr — 7472 LA Jolla Blvd
- Gilbane Construction — 3300 Voigt Dr
- J E Hoffman
- J Riha Construction Co — 2148 Avenida DE LA Playa # C
- LA Jolla Construction Co — PO Box 690
- Louis Beacham Construction Co — 405 Via Del Norte
- Maggiora Construction — 7910 Ivanhoe Ave # 419
- Mueller Customer Homes — 8060 LA Jolla Shores Dr
- Pacifica Enterprises — 1996 Calle Madrigal
- Profile Building Systems — 6518 Avenida Wilfredo
- Shaw Lopez Pk Homeowners Association — 7245 Rue De Roark
Financing it
5222Mortgage brokers and non-bank lenders.
Named in the register
- Alberto Benrey — 7724 Girard Ave
- Anderson Capital — 4275 Executive Sq # 1050
- California First Financial — 7596 Eads Ave # 140
- Cassel Financial Group — 9404 Genesee Ave
- E FI Mortgage — 909 Prospect St Ste 130a
- First Lajolla Lenders — 9245 Regents Rd # M208
- Integrity Capital Group — 7580 Fay Ave # 290
- La Jolla Mortgage — 1026 Wall St
- Robert Stephenson — 9733 Keeneland Row
- Sorrento Home Mortgage — 8354 Via Sonoma Unit A
On "how many doors"
How many doors a landlord holds is not in any of this. The register files an apartment building under the building, not its owner, and carries no unit count; there is no open dataset of Canadian landlords by portfolio. Where this research has established ownership it is in the /property record for the city, building by building, which is a different and much slower exercise.
Work where you go to them
The Ultimate 411 half of local: everything where the customer does not have to come to you.
A shop needs the customer to walk in. These 157 services do the opposite — the mobile mechanic, the mobile groomer, the bookkeeper, the junk haul — and they are the ones a person can start without a lease. 0 of them already match a trait filed in this city's register.
The 157 Service=1 rows in search.local: work where the provider travels to the customer. "present" counts businesses already filed under that exact trait name; a blank is a coverage gap, not proof of absence, because the two vocabularies were built separately.
home services
events
pets
luxury
healthcare
sporting goods
sports
business
outdoors
construction
travel
tools
Schools and colleges
wander.schools is a post-secondary table — universities and colleges. K-12 public and private schools are not in it, and only 7 of its 1,686 rows carry coordinates, so these are listed and not mapped.
| Institution | Type | Students | Founded |
|---|---|---|---|
| UC San Diego (UCSD) | University | — | — |
In the business register
Where schooling shows up as a business rather than an institution — which is where K-12, tutoring and childcare appear.
Health and care
What a person moving a parent here would ask first. The register files clinics and pharmacies; it has no category for a hospital at all, so hospitals are matched by name and the limit is stated rather than hidden.
Matched on the name "hospital"
- Travel Health Center — 9850 Genesee Ave #430
- Animal Hospital Of LA Jolla — 7601 Draper Ave
- Student Health Center — 9500 Gilman Dr
- Shiley Sports and Health Center — 10820 N Torrey Pines Rd
- Scripps Memorial Hospital — 9888 Genesee Ave
- Scripps Clinic Green Hospital — 10666 N Torrey Pines Rd
- Scripps Green Hospital — 10666 N Torrey Pines Rd #S2015
- Banfield The Pet Hospital — 8657 Villa LA Jolla Dr
- Ucsd Thornton Hospital — 9300 Campus Point Dr
geonet carries no 'hospital' trait, so these are matched on the business name. A distance-to-hospital figure needs a source that states hospital locations.
What this record cannot tell you
Named in full, because the gaps are the part most likely to be misread as an answer.
- No census figures on this page: this region is not mapped to a census subdivision in local/census-map.json, so the community counts here are business-register institutions, which is a different measurement and cannot substitute for a population.
- wander.schools is now readable, but it holds universities and colleges only and 1,679 of its 1,686 rows have no coordinates. K-12 public and private schools need a separate source — in Ontario the Ministry of Education school finder, in British Columbia the provincial school list. wander.citytowns, hotels and territories remain denied to the ru user.
- No 'hospital' trait exists in geonet; distance to a hospital needs an external source such as StatCan's Open Database of Healthcare Facilities.
- 0.1% of businesses here carry no coordinates, so a map or address lookup would miss them. Postal codes reach 100%.
Built from
geonet.sandiego— the local business registerwander.regions— city name, population, metrosearch.local— trait vocabulary and the come-to-you servicessearch.cozfranchises— 2,024 franchise brands