San Diego, California
What San Diego is made of: the communities whose institutions are here, the sectors its 54,973 businesses sit in, the franchises already on the ground, and the services a newcomer could start.
54,973 businesses on file · 169 trades · 33 sectors · census population 1,385,061 · registry population 1,400,000 · built from geonet.sandiego on 2026-10-07
Visiting rather than moving? The free guidebook for San Diego → — the free guidebook for this region: why go, what to see, what is open when it rains.
The local economy
What the business base is made of, what it is specialised in against the national pattern, and what that mix implies. This is the part a development office would read first.
Composition, not health. geonet records what trades exist and where; it does not record formation, closure, employment or revenue, so none of those appear here. What makes this economics rather than a directory is the NAICS coding: it lets the local mix be read against the BLS survival curves and against the 323 industry groups this research has screened.
Every industry group on this page links through to its NAICS page, and to the screened market report where this research has one — that is what the trait-to-NAICS coding buys.
What this city is specialised in
Location quotient is this city's share of a trade divided by the same share across 10 US metro tables. Above 1.25 is the conventional threshold for a local specialisation.
Thin against the national pattern
Common trades that are under-represented here. For someone deciding what to open, this is the more useful half of the table — though a gap can mean unmet demand or a market that does not work here, and this does not tell you which.
The base against the entry screen
Businesses by the entry signal of the industry group they sit in, from the /markets screen. A large "structure decides" share means most local trades are ones where being better than the incumbent does not by itself win. A trade is matched to the screened record at whatever level the research wrote it — the same code, a broader one, or a narrower one. Where a group holds several screened sub-markets the count is shown, because no single one of them speaks for the whole group.
How to read the survival figure
Each sector's five-year establishment survival rate, weighted by how many of this city's businesses sit in that sector. It is a property of the MIX, not of these businesses — it says what survival this composition would imply at US private-sector rates, because no Canadian equivalent series exists.
Weighted over 98.6% of the coded base — public administration carries no curve. Source: Business Employment Dynamics — Table 7, Survival of private sector establishments by opening year, US Bureau of Labor Statistics.
And what it does not measure
A "mixed" trait is one that genuinely spans codes — "computers" covers systems design, repair and supply. The clear share is how much of this reading rests on unambiguous coding. Business density also reflects how completely the directory covers a place, not only how many businesses are in it — so it compares poorly between a city the register knows well and one it does not.
Who lives here, and who the city is for
The census: the only figures on this page that count people rather than businesses, and the three cohort readings they make possible.
The register says what trades exist. The census says who lives here — and it is the only thing on this page that counts people. Figures are American Community Survey 2019–2023 five-year estimates for San Diego city, California, the incorporated place, which is the city proper, and every comparison is against the United States as a whole, from the same ACS tables.
Detailed language is not published for American places. B16001, the table with individual languages, has no place-level rows; C16001 is what exists, and it names six languages and groups the rest into families. A Canadian city on this site names about forty.
Who the city is for
Three readings, each built from real numbers against real benchmarks. This is not an index. Every signal is shown with its own value, its benchmark and which way it points, and the band simply counts how many point the same way — so a reader who disagrees with one signal can drop it and still use the rest.
Seniors
thinIs this a place to grow old, and is the care here?
| Residents 65 and over | 14.2% | ▼16.8% |
| Residents 85 and overthe group that needs care rather than the group that is merely retired | 1.7% | ▼1.9% |
| Median age | 36 years | –38.7 years |
| Poverty ratethe US poverty threshold — a different definition from the Canadian pages, and not comparable to them | 11.1% | ▲12.4% |
| Medical clinics per 1,000 residentsfrom the business register | 0.13 | – |
| Pharmacies per 1,000 residentsfrom the business register | 0.13 | – |
| Median rent | 2223 $/mo | ▼1348 $/mo |
A high share of over-65s says other people made this choice; it does not say the care exists. The register has no category for a hospital at all, so distance to an emergency department is still missing.
Students and young adults
strongIs there a reason to be here between 19 and 25, and can they afford it?
| Residents 20 to 24 | 7.7% | ▲6.5% |
| Residents 15 to 19the cohort arriving next | 6.2% | –6.5% |
| Renter householdsa rental market is what makes a place possible to move to | 52.4% | ▲35% |
| Median rent | 2223 $/mo | ▼1348 $/mo |
| Unemployment rate | 5.6% | –5.2% |
| Degree holders in the adult population | 49.9% | ▲35% |
| Drinking places and recreationfrom the register | 331 | – |
Post-secondary institutions in the city are listed further down this page; where there are none, a high 20-to-24 share usually means work rather than study.
Newcomers and other-language speakers
strongIs there already a community here, and has anyone built anything for it?
| Foreign-born residents | 24.8% | ▲13.9% |
| Arrived 2010 or laterthe band the ACS publishes; the Canadian pages use 2016 to 2021, so the two are not comparable | 26.6% | –29.4% |
| Speak a language other than English at home | 36.5% | – |
| Language groups above the reporting floor | 12 | – |
| Median household income | 104321 $ | ▲78538 $ |
The American census does not publish individual languages for a city — only the eleven groups below, six of which are single languages. A Canadian city on this site names about forty, so the two sections are not the same depth and should not be read as if they were.
What is spoken at home, and whether anyone built for it
The register-versus-census cross-check on the Canadian pages is not possible here: the ACS publishes language in groups, so "Other Indo-European languages" cannot be matched against an institution that names a community.
| Spoken most often at home | Speakers | Share | Community in the register | Institutions |
|---|---|---|---|---|
| Spanish | 275,807 | 19.9% | not mapped to a marker | 0 |
| Tagalog (incl. Filipino) | 41,314 | 3% | not mapped to a marker | 0 |
| Other Indo-European languages | 36,630 | 2.6% | not mapped to a marker | 0 |
| Chinese (incl. Mandarin, Cantonese) | 36,394 | 2.6% | not mapped to a marker | 0 |
| Other Asian and Pacific Island languages | 30,962 | 2.2% | not mapped to a marker | 0 |
| Vietnamese | 28,325 | 2% | not mapped to a marker | 0 |
| Russian, Polish, or other Slavic languages | 13,061 | 0.9% | not mapped to a marker | 0 |
| Other and unspecified languages | 10,990 | 0.8% | not mapped to a marker | 0 |
| Korean | 10,893 | 0.8% | not mapped to a marker | 0 |
| Arabic | 7,682 | 0.6% | not mapped to a marker | 0 |
| French, Haitian, or Cajun | 7,063 | 0.5% | not mapped to a marker | 0 |
| German or other West Germanic languages | 6,261 | 0.5% | not mapped to a marker | 0 |
The rest of the profile
| Characteristic | Here | Canada |
|---|---|---|
| Residents 65 and over | 14.2% | 16.8% |
| Residents 85 and over | 1.7% | 1.9% |
| Residents 20 to 24 | 7.7% | 6.5% |
| Arrived 2016 to 2021 | 26.6% | 29.4% |
| Non-permanent residents | — | — |
| Speak a non-official language at home | 36.5% | — |
| Renter households | 52.4% | 35% |
| Spending 30% or more on shelter | — | — |
| Participation rate | 68.3% | 63.5% |
| Unemployment rate | 5.6% | 5.2% |
| Median household income, 2020 | 104321 $ | — |
| Median after-tax household income, 2020 | — | — |
| Prevalence of low income (LIM-AT) | 11.1% | — |
| Bachelor degree or higher | 49.9% | — |
The one thing to keep in mind
Five-year estimates pooled over 2019–2023, so a figure is an average of the period rather than a single year, and every value carries a margin of error this extract does not keep. Unlike the Canadian census, which counts everyone, the ACS is a sample — a small place's figures are correspondingly uncertain. ACS five-year estimate for the incorporated place, which is the city proper. It will differ from the figure in wander.regions, which is sometimes a metropolitan population.
Source: American Community Survey 2019–2023 five-year estimates — Table-based summary file, 2023, United States Census Bureau, under the US federal government work, public domain. National comparison: The United States row of the same ACS tables, not an average of places — roughly a third of Americans live outside any incorporated place, so summing places would understate the country.
The communities the register shows
A community appears in the business register before it appears in prose — a national church, a society, a credit union, a newspaper. Those are counted as institutions, and they are what suggests residents. A restaurant serving a cuisine is counted separately as trade, because every city has those and they say nothing about who lives nearby. The ranking is by institutions.
| Community | Institutions | Worship | Trade | Where it shows |
|---|---|---|---|---|
| Korean | 13 | 12 | 6 | trade on Convoy St (2)
Korean United Presbyterian Chr · San Diego Korean United Bapt · S D Korean Seventh Day Advntst |
| Chinese | 12 | 9 | 75 | institutions on Clairemont Mesa Blvd (2) trade on University Ave (7) · El Cajon Blvd (4) · 3rd Ave (3) · 5th Ave (2)
Chinese Community Church · Indo Chinese Association · Chinese Mandarin Church |
| Spanish-speaking | 8 | 3 | 215 | trade on University Ave (15) · El Cajon Blvd (6) · Clairemont Mesa Blvd (6) · Broadway (4)
Iglesia Metodista Libre Latino · First Mexican Baptist Church · North Park Hispanic Baptist |
| Islamic | 6 | 4 | 1 |
Masjidul Taqwa · Masjid Al Ansar · Islamic Center Of San Diego |
| Japanese | 4 | 1 | 26 | trade on Park Blvd (2) · Hotel Cir N (2)
San Diego Japanese School · San Diego Japanese Christian · Japanese Language Service |
| Jewish | 4 | 2 | 14 | trade on College Ave (2)
Agency For Jewish Education · American Jewish Committee · San Diego Hebrew Day School |
| French | 3 | — | 24 |
French Country Witch · From English To French · French Spanish Language Service |
| Greek | 2 | 1 | 20 | trade on 5th Avenue (2)
Hellenic Cultural SOCIETY Sd · Greek Orthodox Church |
| Filipino | 2 | 1 | 7 | trade on Mira Mesa Blvd (3)
Philippine Library and Museum · Philippine National Catholic |
| Persian | 2 | 1 | 7 | trade on Park Blvd (2)
Iranian Trade Association · Iranian Christian Church |
| Brazilian | 2 | 1 | 5 |
Brazilian Church Assembly God · Brazilian Daycare |
| Ethiopian | 2 | 2 | 4 | trade on 30th St (2) · El Cajon Blvd (2)
Medhanialem Ethiopian Chrstn · Maranatha Ethiopian Christian |
| Russian | 2 | 1 | 3 |
American Russian Business Cncl · Russian Evangelistic Mnstrs |
| Italian | 1 | — | 52 | trade on India St (5) · 4th Avenue (2) · Columbia St (2) · Morena Blvd (2)
Italian Just Enough |
| Polish | 1 | — | 11 | trade on Voltaire St (2)
Polish American Association |
| Portuguese | 1 | — | 1 |
Portuguese Historical Center |
| Serbian | 1 | 1 | — |
Serbian Orthodox Church |
| Thai | — | — | 33 | trade on University Ave (4)
|
| German | — | — | 15 | trade on Iberia Pl (2)
|
| Dutch | — | — | 13 | |
| Irish | — | — | 9 | trade on Adams Ave (2)
|
| Arabic-speaking | — | — | 7 | |
| Caribbean | — | — | 7 | |
| Vietnamese | — | — | 5 | |
| Swiss | — | — | 5 | |
| Norwegian | — | — | 3 | |
| Afghan | — | — | 2 | |
| Eritrean | — | — | 2 | |
| Somali | — | — | 2 | |
| Scottish | — | — | 2 | |
| Welsh | — | — | 2 | |
| Swedish | — | — | 1 | |
| Austrian | — | — | 1 | |
| Turkish | — | — | 1 | |
| Maltese | — | — | 1 |
Where the communities are
Streets, not neighbourhood names. The data knows that Greek institutions sit on one street and Greek restaurants on another; it does not know the word "Greektown", so it does not use it.
Korean
Chinese
Spanish-speaking
Japanese
Jewish
Greek
Filipino
Persian
Ethiopian
Italian
Polish
What the city is made of
Every business on file, grouped by the sector it trades in. This is the economic-development view: where the 54,973 businesses actually are, and the specific trades inside each sector.
| Sector | Businesses | Share | What is in it |
|---|---|---|---|
| Living | 2,617 | 4.8% | place of worship (643) · apartment (521) · cleaning (315) · furniture (305) · daycare (177) · veterinary (152) · swimming pools (127) · appliances (115) |
| Law | 2,378 | 4.3% | mediator (155) · lawyer (55) · paralegal (21) · real estate (2) · insurance (1) |
| Beauty | 2,306 | 4.2% | hair stylist (1481) · dentist (485) · barber (124) · vineyard (1) · photography (1) |
| Health | 2,278 | 4.1% | physician (880) · chiro (242) · medical clinic (185) · fitness club (143) · pharmacy (99) · home healthcare (82) · optical (80) · cardiologist (9) |
| Finance | 2,261 | 4.1% | insurance (872) · real estate (637) · bank (240) · mortgage (106) · loans (82) · credit union (42) · stock broker (40) · bankruptcy (14) |
| Automotive | 2,090 | 3.8% | autos (891) · auto repair (629) · tires (91) · auto parts (54) · scooter (33) · motorcycle (13) · detailing (5) · bank (3) |
| Realty | 2,044 | 3.7% | real estate (2032) · realtor (12) |
| Dining | 2,013 | 3.7% | restaurant (1674) · pizza (227) · pubs (50) · steakhouse (21) · burgers (17) · diner (16) · fast food (5) · chinese restaurant (1) |
| Business | 2,003 | 3.6% | consulting (482) · accounting (430) · government (338) · association (177) · foundation (103) · vending (77) · cemetary (16) · auction (15) |
| Construction | 1,997 | 3.6% | home builder (436) · painting (318) · plumbing (276) · carpet (199) · electrician (114) · concrete (107) · general contractor (104) · heating and cooling (98) |
| Retail | 1,550 | 2.8% | jeweler (354) · gifts (317) · photography (259) · flowers (178) · toys (114) · antiques (98) · convenience (67) · office equipment (48) |
| Tech | 1,412 | 2.6% | computers (1001) · wireless (165) · telecom (142) · insurance (1) · irrigation (1) |
| Travel | 1,196 | 2.2% | travel agent (449) · motel (334) · parking (68) · hotel (41) · airline (32) · bnb (24) · truck rental (11) · real estate (3) |
| Living & Home | 986 | 1.8% | greenhouse (3) · garden (2) · scooter (2) · irrigation (2) |
| Food & Beverage | 940 | 1.7% | fruit (68) · vegetable (9) · vineyard (1) · greenhouse (1) |
| Media | 835 | 1.5% | signs (334) · advertising (293) · printing (119) · books (86) · real estate (2) · insurance (1) |
| Logistics | 827 | 1.5% | truck transportation (385) · storage (169) · packaging (54) · railroad (17) · towing (12) · wholesale (12) · real estate (2) · forklifts (1) |
| Education | 812 | 1.5% | school (585) · library (74) · garden (56) · writing (46) · pubs (1) · bank (1) |
| Retail Goods | 689 | 1.3% | |
| Manufacturing | 648 | 1.2% | industrial supplier (380) · machinery (63) · chemical (41) · fabrication (36) · salvage (32) · pallets (12) · pulp and paper (12) · landscaping (3) |
The franchises already here
Brands from a register of 2,024 franchise systems, matched into this city by name. A high count is a signal in both directions: the territory works, and it may be taken.
84 of these brands are a single common word — Metro, Avenue, Budget — so their counts include businesses that merely share the word. They are marked rather than dropped.
| Brand | Category | Here | Worldwide |
|---|---|---|---|
| 7-Eleven | convenience | 61 | 30,000 |
| Jack in the Box | fastfood | 41 | 2,079 |
| Enterprise Rent A Car | car | 29 | 5,400 |
| Blockbuster Video | video | 28 | 5,900 |
| Curves For Women | fitness | 21 | 10,000 |
| Rite Aid | pharmacy | 19 | 5,000 |
| Bank of America | bank | 18 | — |
| Burger King | fastfood | 17 | 11,000 |
| Holiday Inn | businesshotel | 17 | — |
| Pizza Hut | pizza | 17 | 10,000 |
| Panda Express | fastfood | 16 | 1,072 |
| Public Storage locations | home | 14 | 2,000 |
| Salvation Army | retail | 14 | — |
| Baskin Robbins | dessert | 13 | 2,800 |
| Home Depot | home | 12 | 2,104 |
| Jamba Juice | dessert | 12 | 707 |
| Days Inn | economyhotel | 11 | — |
| Hertz Rent A Car | car | 11 | 7,000 |
| U-Haul | car | 11 | 13,700 |
| El Pollo Loco | food | 10 | — |
| Fantastic Sams | hair | 10 | 1,350 |
| Hollywood Video | video | 10 | 2,700 |
| Little Caesars Pizza | pizza | 10 | 1,800 |
| Best Western | businesshotel | 9 | 4,200 |
| Cold Stone Creamery | dessert | 9 | 1,350 |
| Jackson Hewitt Tax Service | tax | 9 | — |
| La Salsa | fastfood | 9 | 100 |
| Pick Up Stix | food | 9 | 100 |
| Great Clips | hair | 8 | 2,600 |
| Office Depot | retail | 8 | 1,091 |
| Ramada Inn | familyhotel | 8 | 740 |
| Baja Fresh Mexican Grill | fastfood | 7 | 300 |
| Comfort Inn | familyhotel | 7 | — |
| Advantage Rent A Car | car | 6 | — |
| Big O Tires | auto | 6 | 540 |
| Discount Tire | auto | 6 | — |
| Jiffy Lube | auto | 6 | 2,200 |
| NAPA Auto Parts | auto | 6 | 18,000 |
| Pier 1 Imports | retail | 6 | 1,200 |
| ACE Hardware | hardware | 5 | 4,700 |
| Budget Rent A Car | car | 5 | 1,900 |
| Dairy Queen | fastfood | 5 | 5,900 |
| Del Taco | fastfood | 5 | — |
| Jenny Craig | fitness | 5 | 640 |
| Rent-A-Center | retail | 5 | 3,500 |
| Round Table Pizza | pizza | 5 | 132 |
| AAMCO Transmissions | auto | 4 | 700 |
| Alamo Rent A Car | car | 4 | 1,000 |
| Ann Taylor | retail | 4 | — |
| Banana Republic | retail | 4 | — |
| Charlotte Russe | retail | 4 | — |
| Costco Wholesale | retail | 4 | 371 |
| Food 4 Less | supermarket | 4 | — |
| IKON Office Solutions | retail | 4 | 400 |
| Keller Williams Realty | realestate | 4 | 633 |
| Super 8 | economyhotel | 4 | — |
| Wal-Mart | retail | 4 | 6,500 |
| ACE Cash Express | cash | 3 | 1,573 |
| Assist-2-Sell | realestate | 3 | 630 |
| Bally Total Fitness | fitness | 3 | 390 |
| Buca di Beppo | food | 3 | 105 |
| Budget Blinds | retail | 3 | — |
| Carlson Wagonlit Travel | travel | 3 | 4,300 |
| Circuit City | retail | 3 | 600 |
| Dollar Rent A Car | car | 3 | 600 |
| Eddie Bauer | retail | 3 | 370 |
| Extended Stay America | extendedstayhotel | 3 | 680 |
| Hollywood Tans | health | 3 | 300 |
| Jani-King | cleaner | 3 | 115 |
| Kay Jewelers | retail | 3 | 839 |
| Lions Club | club | 3 | — |
| Motel 6 | budgethotel | 3 | 360 |
| Nine West | retail | 3 | — |
| Pearle Vision | specialty | 3 | 100 |
| Pizza Nova | pizza | 3 | 127 |
| Sam Goody | retail | 3 | — |
| Sharper Image | retail | 3 | 190 |
| Sign-A-Rama | specialty | 3 | 800 |
| Sir Speedy Printing | specialty | 3 | — |
| American Eagle Outfitters | retail | 2 | 827 |
| Apple Store | retail | 2 | 194 |
| California Pizza Kitchen | pizza | 2 | 210 |
| Cash Plus | cash | 2 | 100 |
| Coffee Time | coffee | 2 | 300 |
| Cruise Holidays | travel | 2 | 125 |
| Embassy Suites | upscalehotel | 2 | — |
| Fitness Together | fitness | 2 | 302 |
| Foot Solutions | retail | 2 | 249 |
| Franklin Covey | retail | 2 | 100 |
| Holiday Inn Express | familyhotel | 2 | — |
| Homestead Studio Suites | extendedstayhotel | 2 | — |
| J.Crew | retail | 2 | 255 |
| Krispy Kreme | coffee | 2 | 298 |
| Lands' End | retail | 2 | 19 |
| Molly Maid | cleaner | 2 | 500 |
| Outback Steakhouse | food | 2 | — |
| Panera Bread | deli | 2 | — |
| Pita Pit | deli | 2 | 220 |
| Red Robin Gourmet Burgers | food | 2 | 250 |
| Rent-A-Wreck | car | 2 | — |
| Residence Inn by Marriott | extendedstayhotel | 2 | — |
| Restoration Hardware | retail | 2 | 103 |
| Road Runner Sports | retail | 2 | 12 |
| Rotary Club | club | 2 | — |
| Saks Fifth Avenue | retail | 2 | 54 |
| St. John | retail | 2 | — |
| Taco Bell | tacos | 2 | 5,845 |
| Toys "R" Us | retail | 2 | 1,400 |
| West Marine | specialty | 2 | 400 |
| 1-800-GOT-JUNK? | specialty | 1 | 270 |
| A Pea in the Pod | retail | 1 | — |
| American Apparel | retail | 1 | — |
| American Leak Detection | specialty | 1 | — |
| Anago Cleaning Systems | cleaner | 1 | 900 |
| Armani Exchange | retail | 1 | 108 |
| Ashley Furniture HomeStore | retail | 1 | 200 |
| Batteries Plus | retail | 1 | 254 |
| Brighton Collectibles | retail | 1 | — |
| Brooke Insurance | insurance | 1 | 600 |
| Brooks Brothers | retail | 1 | — |
| Burlington Coat Factory | retail | 1 | 350 |
| Candy Bouquet | dessert | 1 | 815 |
| Cartridge World | retail | 1 | 1,400 |
| Catherines Plus Sizes | retail | 1 | — |
| Cheesecake Factory | food | 1 | 108 |
| Christian Dior | fashion | 1 | — |
| City Market | supermarket | 1 | 38 |
| Closet Factory | retail | 1 | 74 |
| Club Z In-Home Tutoring | school | 1 | — |
| Color Your World | retail | 1 | 98 |
| Comfort Suites | familyhotel | 1 | — |
| Computer Troubleshooters | specialty | 1 | 440 |
| Contours Express | fitness | 1 | — |
| Courtyard by Marriott | businesshotel | 1 | — |
| Coverall Cleaning Concepts | cleaner | 1 | 90 |
| Cruise Planners | travel | 1 | — |
| CVS Pharmacy | pharmacy | 1 | 6,100 |
| Decorating Den | specialty | 1 | — |
| Econo Lodge | budgethotel | 1 | — |
| Educational Outfitters | retail | 1 | — |
| Extreme Pizza | pizza | 1 | 30 |
| Food City | supermarket | 1 | — |
| Fox Rent-A-Car | car | 1 | 39 |
| Great Frame Up | specialty | 1 | — |
| Group USA | retail | 1 | 26 |
| Handyman Connection | specialty | 1 | — |
| Handyman Matters | specialty | 1 | 130 |
| Hard Rock Cafe | food | 1 | 140 |
| Harry and David | retail | 1 | 130 |
| Harvest Foods | supermarket | 1 | 33 |
| Harvey's | fastfood | 1 | 345 |
| Hawthorn Suites | accommodation | 1 | 95 |
| Hilton Garden Inn | businesshotel | 1 | — |
| Hollister Co. | retail | 1 | — |
| Home Instead Senior Care | senior | 1 | 700 |
| Huntington Learning Center | school | 1 | 253 |
| In-n-Out Burgers | fastfood | 1 | 200 |
| JAN-PRO | cleaner | 1 | 75 |
| Janie and Jack | retail | 1 | — |
| Jennifer Convertibles | retail | 1 | 191 |
| John Deere | auto | 1 | — |
| Kenneth Cole | retail | 1 | — |
| Kitchen Solvers | specialty | 1 | — |
| Liberty Tax Service | tax | 1 | — |
| Linens 'n Things | retail | 1 | 500 |
| Liquor Land | liquor | 1 | — |
| Lumber Liquidators | retail | 1 | 100 |
| Maid Brigade | cleaner | 1 | — |
| Manchu WOK | fastfood | 1 | 200 |
| Marble Slab Creamery | dessert | 1 | 616 |
| Matco Tools | auto | 1 | 1,466 |
| Medicine Shoppe | pharmacy | 1 | 1,030 |
| Merle Norman Cosmetics | retail | 1 | 2,000 |
| Miracle-Ear | specialty | 1 | 1,500 |
| NOVUS Windshield | auto | 1 | 400 |
| Omni Hotels | luxuryhotel | 1 | 39 |
| Pizza Factory | pizza | 1 | 135 |
| Planet Hollywood | food | 1 | 18 |
| Precision Tune Auto Care | auto | 1 | 420 |
| Pro-Cuts | hair | 1 | 177 |
| Rogers Video | video | 1 | 300 |
| Rooter-Man | cleaner | 1 | — |
| Save-A-Lot | supermarket | 1 | 1,160 |
| Sports Authority | retail | 1 | 400 |
| Stanley Steemer Carpet Cleaner | cleaner | 1 | 300 |
| Stater Bros | mover | 1 | — |
| Staybridge Suites | extendedstayhotel | 1 | — |
| Steve Madden | retail | 1 | — |
| Stitch It | retail | 1 | 98 |
| Surf City Squeeze | dessert | 1 | 150 |
| Sylvan Learning | school | 1 | 710 |
| Tommy Bahama | retail | 1 | 70 |
| Wet Seal | retail | 1 | 330 |
| Whole Foods Market | health | 1 | 198 |
| Wings Over | fastfood | 1 | 18 |
| AllState name only | insurance | 39 | — |
| Manor name only | retail | 29 | — |
| Progressive name only | supermarket | 29 | 150 |
| Albertsons name only | supermarket | 23 | 564 |
| Hallmark name only | greetingcards | 23 | 5,600 |
| Marriott name only | upscalehotel | 20 | 2,800 |
| Limited name only | retail | 19 | — |
| Champion name only | supermarket | 15 | 1,000 |
| SuperCuts name only | inc | 15 | 2,000 |
| Honda name only | car | 14 | — |
| AutoZone name only | auto | 13 | 3,800 |
| Michaels name only | retail | 13 | 805 |
| Coach name only | luggage | 11 | — |
| Toyota name only | car | 10 | — |
| Diana name only | supermarket | 9 | 3 |
| Midas name only | auto | 9 | 1,800 |
| Renaissance name only | upscalehotel | 9 | — |
| Starbucks name only | coffee | 8 | 3,500 |
| Jacob name only | retail | 7 | 200 |
| Sheraton name only | upscalehotel | 7 | — |
| Travelodge name only | economyhotel | 7 | — |
| Burton name only | retail | 6 | — |
| Sears name only | inc | 6 | 2,300 |
| YMCA name only | fitness | 6 | — |
| Borders name only | book | 5 | 559 |
| Brookstone name only | retail | 5 | 306 |
| Chipotle name only | fastfood | 5 | — |
| Greyhound name only | travel | 5 | — |
| Hyatt name only | upscalehotel | 5 | — |
| Roots name only | retail | 5 | 145 |
| Bebe name only | retail | 4 | — |
| CARQUEST name only | auto | 4 | 3,400 |
| Cintas name only | specialty | 4 | 350 |
| FastFrame name only | specialty | 4 | 300 |
| Gymboree name only | retail | 4 | 550 |
| HESS name only | fuel | 4 | 1,250 |
| Jeep name only | suv | 4 | — |
| Lexus name only | luxurycar | 4 | — |
| Nissan name only | auto | 4 | — |
| Nordstrom name only | retail | 4 | — |
| Tiffany name only | retail | 4 | 150 |
| Volkswagen name only | — | 4 | — |
| Aldo name only | retail | 3 | — |
| Hooters name only | food | 3 | 435 |
| Illuminations name only | retail | 3 | 16 |
| Mitsubishi name only | auto | 3 | — |
| Papyrus name only | retail | 3 | 170 |
| Radisson name only | upscalehotel | 3 | — |
| Blackwell name only | book | 2 | 6 |
| Cinnabon name only | dessert | 2 | 651 |
| Clarion name only | businesshotel | 2 | — |
| IKEA name only | retail | 2 | 250 |
| MANGO name only | retail | 2 | 850 |
| PETsMART name only | pet | 2 | 885 |
| Sephora name only | inc | 2 | — |
| Aldi name only | supermarket | 1 | 5,000 |
| Armani name only | fashion | 1 | — |
| Aveda name only | retail | 1 | — |
| BachRach name only | retail | 1 | — |
| Benetton name only | retail | 1 | — |
| Carrows name only | food | 1 | 100 |
| Centra name only | convenience | 1 | 350 |
| Esprit name only | retail | 1 | — |
| Fatburger name only | fastfood | 1 | 82 |
| Fuddruckers name only | food | 1 | 200 |
| Golfsmith name only | retail | 1 | 70 |
| Hofer name only | supermarket | 1 | — |
| HSBC name only | bank | 1 | — |
| InterContinental name only | luxuryhotel | 1 | — |
| Irma name only | supermarket | 1 | 71 |
| Khalsa name only | fuel | 1 | — |
| Loeb name only | supermarket | 1 | 35 |
| Mikasa name only | retail | 1 | — |
| MONTBLANC name only | retail | 1 | — |
| Officeworks name only | retail | 1 | 90 |
| Oilily name only | retail | 1 | — |
| Origins name only | haircare | 1 | — |
| Peebles name only | retail | 1 | — |
| Petland name only | pet | 1 | 200 |
| PostNet name only | post | 1 | 923 |
| Roxy name only | retail | 1 | — |
| SAAN name only | retail | 1 | 140 |
| Sheetz name only | fuel | 1 | 320 |
| Talbots name only | retail | 1 | 592 |
Real estate as a local trade
Four unrelated jobs share the name: selling existing homes, owning and letting them, managing them for someone else, and building new ones. For anyone weighing a move or a licence these are the counts — and the ownership question goes to /property, which answers it building by building.
Real estate is a local job market in its own right, and four unrelated trades get the same name. Counts are businesses filed under each trade in the register, which lists a brokerage once however many agents work there — so this measures firms, not licensees.
Selling homes
5312Offices of agents and brokers — the resale market, and the biggest single trade in most Canadian cities.
Named in the register
- Access Global — 2254 Moore St
- All Coast Enterprises — 8880 Rio San Diego Dr
- Century Finance — 1650 Hotel Cir N
- Countrywide Home Loans — 1455 Frazee Rd
- Don Wind Wind Realty Co — 5757 Gaines St
- Elizabeth Wavra Realtor — 4736 Rolando Blvd
- Goodrich Real Estate and Ins — 6035 University Ave # 4
- Hallmark Mortgage — 8880 Rio San Diego Dr
- Home Placement — 3910 Adams Ave
- Homesellers Direct — P.O. BOX 620395
- Jeff Rush Real Estate Shippe — 7540 Metropolitan Dr #101
- Muirlands Properties — 10325 Caminito Cuervo # 179
- Nelson Hampton Appraiser — 6888 Friars Rd APT 305
- Prime Source Realty — 4420 Hotel Circle Ct
Owning and letting
5311Lessors of real estate: the buildings themselves, filed under the building rather than the owner.
Named in the register
- Coronado View Apartments — 1233 22nd St
- Harbor View Apartments — 1021 Scott St
- Loma Palasades — 2799 Adrian St
- Loma Portal Apartments — 3131 Cauby St
- Loma Portal Bluffs Apartments — 3920 Leland St
- Loma Villa Apartments — 4365 Montalvo St # 7
- Loma Village Apartments — 3175 Cauby St # 90
- Mission Hills Commons Apts — 4021 Falcon St
- Nimitz Pointe Apartments — 2401 Seaside St
- Park Loma Apartments — 2089 Chatsworth Blvd # 13
- Point Loma Towers — 3811 Marquette Pl
- San Diego Apartments Com — 2878 Camino Del Rio S
- Sea Holder Apartments — 3694 Midway Dr
- Silver Spray Apartments — 5116 Narragansett Ave # 40
Managing for owners
5313Property managers, who run buildings the landlord does not.
Named in the register
- ABM Jntrial Svcs Suthern Cal — 9181 Kearny Villa CT B
- Acadia — 3954 4th Ave FL 2
- All Star Maintenance — 12250 El Camino Real # 300
- Bowman John — 7877 Raytheon Rd
- Chris Morris Bldg Maintenance — 3225 Ibis St
- Irvine Company — 750 B St
- Jimmys Properties Maintenance — 2955 Webster Ave
- LPC — 4392 W Point Loma Blvd
- M and M Maintenance — 13225 Old Sycamore Dr
- Merchants Building Maint Co — 8380 Miramar Mall Ste 125
- Mop and Glow Janitorial — 7149 Peter Pan Ave
- Pacific Property Maintenance — 2994 Kaanapali Way
- Sainz Brothers — 239 19th St
- Stevens Property Management — 17603 Frondoso Dr
Building new homes
2361Residential builders and the general contractors who work for them.
Named in the register
- A 1 Builders — 11530 Mesa Madera Ct
- Archer Western Contractors — 1902 Gatchell Rd
- C and Sd CONSTRUCTION — 4895 Pacific Hwy
- Capstone and Bay — 8685 Rio San Diego Dr # 4402
- Carrigan Ekberg Construction — 4447 Cape May Ave
- D J Collins Construction — 1157 1/2 Cushman Ave # 1
- G and G Builders — 7801 Mission Center Ct
- Handyworks4u Construction — 3967 Utah St APT 3
- Home Restoration and Remodeling
- J Silva Construction
- Jeff KULL Construction Dev — 3434 Midway Dr # 2007
- Reno Contracting — 1450 Frazee Rd # 100
- Roger Stewart Co — 4335 Coronado Ave
- Rogerson Enterprises — 875 Sunset Cliffs Blvd
Financing it
5222Mortgage brokers and non-bank lenders.
Named in the register
- Bozigian Companies — 3525 Carleton St
- JRC Financial — 3421 Zola St
- Loan Management Service — 8880 Rio San Diego Dr
- Mission One Mortgage
- Moneytree — 3445 Midway Dr # M
- Mortgage Choice — 2878 Camino Del Rio S # 315
- Mortgage Originator Magazine — 1360 Sunset Cliffs Blvd
- Murphy Canyon Mortgage — 4950 Waring Rd
- National City Home Equity — 2053 Plum St
- National Mortgage Reporting — 2605 Camino Del Rio S
- Professional Mortgage Services — 555 SATURN BLVD STE B517
- Provident Funding — 5353 Mission Center Rd
- Security Trust Deed Service — 411 Camino Del Rio S
- Victor Lewis Parks — 3050 Rue Dorleans # 476
On "how many doors"
How many doors a landlord holds is not in any of this. The register files an apartment building under the building, not its owner, and carries no unit count; there is no open dataset of Canadian landlords by portfolio. Where this research has established ownership it is in the /property record for the city, building by building, which is a different and much slower exercise.
Work where you go to them
The Ultimate 411 half of local: everything where the customer does not have to come to you.
A shop needs the customer to walk in. These 157 services do the opposite — the mobile mechanic, the mobile groomer, the bookkeeper, the junk haul — and they are the ones a person can start without a lease. 0 of them already match a trait filed in this city's register.
The 157 Service=1 rows in search.local: work where the provider travels to the customer. "present" counts businesses already filed under that exact trait name; a blank is a coverage gap, not proof of absence, because the two vocabularies were built separately.
home services
events
pets
luxury
healthcare
sporting goods
sports
business
outdoors
construction
travel
tools
Schools and colleges
wander.schools is a post-secondary table — universities and colleges. K-12 public and private schools are not in it, and only 7 of its 1,686 rows carry coordinates, so these are listed and not mapped.
| Institution | Type | Students | Founded |
|---|---|---|---|
| Bastyr San Diego | University | — | — |
| CMU San Diego | University | — | — |
| SDSU | University | — | — |
| SEDS UCSD | University | — | 1980 |
| USD | University | — | 1949 |
In the business register
Where schooling shows up as a business rather than an institution — which is where K-12, tutoring and childcare appear.
Health and care
What a person moving a parent here would ask first. The register files clinics and pharmacies; it has no category for a hospital at all, so hospitals are matched by name and the limit is stated rather than hidden.
Matched on the name "hospital"
- Heart Of Healing Health Center — 4827 Voltaire St
- National Health Center — 3555 Rosecrans St
- Banfield The Pet Hospital — 3610 Rosecrans St
- Cabrillo Veterinary Hospital — 4138 Voltaire St
- Alvarado Hospital Diabetes — 6655 Alvarado Rd
- Alvarado Hospital Oncology Service — 6655 Alvarado Rd
- Comprehensive Health Center — 446 26th St
- Comprehensive Health Center — 3177 Ocean View Blvd
- Sharp Senior Health Center — 956 10th Ave
- American Indian Health Center — 2602 1st Ave
- Childrens Dental Health Center — 1270 24th St
- Chicano Community Health Center — 1809 National Ave
- Downtown Mental Health Center — 1568 6th Ave
- Teen Health Center — 1643 Logan Ave
- Acusport Health Center — 4002 Park Blvd # E
- Avian and Exotic Animal Hospital — 2317 Hotel Cir S # C
- Mercy Hospital — 4077 5th Ave
- Continental Rehab Hospital — 555 Washington St
- Childrens Hospital Wellness — 292 Euclid Ave
- Anderson Health Center — 5252 Balboa Ave # 1002
- Morena Pet Hospital and Bird Center — 1540 Morena Blvd
- Pet Hospital Of North Park — 2444 University Ave
- Mercy Hospital Foundation — 203 W F St
- Mission Gorge Animal Hospital — 6690 Mission Gorge Rd # M
- Childrens Hospital and Health — 4305 University Ave
- Acu Care Health Center — 2852 Adams Ave
- Ca Integrated Health Center — 6612 Mission Gorge Rd # B
- Aim Four Health Center — 3924 El Cajon Blvd
- Childrens Hospital Thrift Str — 4341 El Cajon Blvd
- College Animal Hospital — 5653 El Cajon Blvd
- Alvarado Hospital Medical Center — 6645 Alvarado Rd
- Harmony Animal Hospital — 3994 Park Blvd
- Healing Movement Health Center — 3678 4th Ave
- Scripps Mercy Hospital — 4077 5th Ave
- Mission Valley Health Center — 5030 Camino DE LA Siesta # 402
- Presidio Animal Hospital — 5427 Linda Vista Rd
- Rosecrans Pet Hospital — 3786 Rosecrans St
- Hillcrest Veterinary Hospital — 246 W Washington St
- Emergency Animal Hospital — 2317 Hotel Cir S # A
- Ortho Sport Health Center — 3500 5th Ave # 206
- Beach Area Family Health Center — 3705 Mission Blvd
- Comprehensive Health Center — 286 Euclid Ave # 302
- Hoover Health Center — 4474 El Cajon Blvd
- Kaiser Foundation Hospital — 4697 Zion Ave
- Kaiser Permanente Hospital — 4647 Zion Ave
- Kindred Hospital San Diego — 1940 El Cajon Blvd
- Childrens Hospital San Diego — 8010 Frost St # 502
- Hospital and Institutional Eqpt — 1425 30th St # K
- Asian Pacific Health Center — 5871 University Ave # 334
- Mid City Adult Day Health Center — 4077 Fairmount Ave
- San Diego Community Health Center — 2333 1st Ave #102
- Continental Hospital — 555 Washington St
- East West Yoga and Health Center — 1356 Garnet Ave
- San Diego Hospital Association — 2929 Health Center Dr
- Palm Ridge Pet Hospital — 4370 Palm Ave Ste S
- Kendall Co Hospital Plastics — 9830 Siempre Viva Rd
- San Diego Psychiatric Hospital — 3853 Rosecrans St
- Comprehensive Health Center — 1855 1st Ave # 300a
- Aim 4 Health Center — 3924 El Cajon Blvd
- Bio Health Center — 11770 Bernardo Plaza Ct # 206
- Grand Animal Hospital — 1033 Grand Ave
- Clairemont Animal Hospital — 4295 Jutland Dr
- All Care Cat Hospital — 4680 Clairemont Mesa Blvd
- Ark Animal Hospital — 6159 Balboa Ave
- Sharp Mesa Vista Hospital — 7850 Vista Hill Ave
- Balboa Veterinary Hospital — 7931 Balboa Ave
- Health Center Texaco — 2777 Health Center Dr
- Ecology Health Center — PO Box 927747
- Cote Animal Hospital — 8915 Towne Centre Dr # 110
- Alternative Health Center — 9225 Chesapeake Dr # H
- Pacific Petcare Vet Hospital — 12720 Carmel Country Rd # 100
- Palm Ridge Pet Hospital — 1836 Pacific Beach Dr
- Vetco Animal Hospital — 3994 Clairemont Mesa Blvd
- Pet Hospital Of Penasquitos — 9888 Carmel Mountain Rd # F
- Childrens Hospital and Health — 11770 Bernardo Plaza Ct # 260
- Childrens Hospital Thrift Str — 1454 Garnet Ave
- Life Time Health Center — 4411 Morena Blvd # 101
- San Diego Hospital Association — 3554 Ruffin Rd
- Maqry Birch Hospital For Women — 3005 Health Center Dr
- Sharp Memorial Hospital — 2929 Health Center Dr
- Kaizen Health Center — 11828 Mendiola Pt
- Banfield Pet Hospital — 3396 Murphy Canyon Rd
- Rancho Mesa Animal Hospital — 8710 Miramar Rd
- Health Center Submarina — 2777 Health Center Dr
- Sharp Senior Health Center — 4320 Genesee Ave # 104
- Pet Hospital Of Tierrasanta — 6030 Santo Rd # A
- Childrens Hospital and Hlth Center — 11770 Bernardo Plaza Ct
- Childrens Hospital and Health — 3020 Childrens Way # Ms5041
- Childrens Hospital and Health — 8010 Frost St # 200
- American Animal Hospital — 8135 Mira Mesa Blvd # 2
- Universal Hospital Service — 9853 Pacific Heights Blvd # E
- Sharp Vista Pacifica Hospital — 7989 Linda Vista Rd
- Childrens Hospital and Hlth Center — 3020 Childrens Way # Mc5034
- Childrens Hospital Health Center — 3020 Childrens Way
- Childrens Hospital and Hlth Center — 3665 Kearny Villa Rd
- Childrens Hospital Genetics — 3020 Childrens Way # 5031
- Childrens Hospital — 3020 Childrens Way # Mc5016
- Childrens Hospital Child Care — 3685 Kearny Villa Rd
- California Childrens Hospital — 3914 Murphy Canyon Rd
geonet carries no 'hospital' trait, so these are matched on the business name. A distance-to-hospital figure needs a source that states hospital locations.
What this record cannot tell you
Named in full, because the gaps are the part most likely to be misread as an answer.
- Census figures are 2021, taken on 11 May 2021: income is for 2020 and the labour figures were measured mid-pandemic, so the unemployment rate on this page is a 2021 reading rather than a current one.
- wander.schools is now readable, but it holds universities and colleges only and 1,679 of its 1,686 rows have no coordinates. K-12 public and private schools need a separate source — in Ontario the Ministry of Education school finder, in British Columbia the provincial school list. wander.citytowns, hotels and territories remain denied to the ru user.
- No 'hospital' trait exists in geonet; distance to a hospital needs an external source such as StatCan's Open Database of Healthcare Facilities.
- 0.0% of businesses here carry no coordinates, so a map or address lookup would miss them. Postal codes reach 100%.
Built from
geonet.sandiego— the local business registerwander.regions— city name, population, metrosearch.local— trait vocabulary and the come-to-you servicessearch.cozfranchises— 2,024 franchise brands