Food, beverage and tobacco merchant wholesalers
This subsector comprises establishments primarily engaged in wholesaling food products, beverages and tobacco products. — Statistics Canada, NAICS 2022A
- Establishments · CanadaA
- 7,035
- Under 10 employeesA
- 63%
Size and shape
How many businesses there are and how small they are. Fragmentation is the first thing an entrant — or anyone selling software into this industry — needs to know, and it is one of the few things that is actually measured.
Canadian establishments by number of employeesA
Of 7,035 Canadian establishments with employees, 63% have fewer than ten — mostly small operators.
Where they areA
Largest four provinces by establishment count. Establishments with employees only — sole operators with no payroll are not in this table, so in trades and personal services the true number of businesses is higher.
Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.
No US figure is shown. County Business Patterns is coded to the 2017 US edition of NAICS; this code either does not exist there, names a different industry, or is outside the programme's coverage (most of agriculture, rail, postal and public administration are). A figure is attached only where both the code and the title agree.
How businesses here compete
The structural profile of subsector 413, which every industry beneath it inherits. This is analyst judgment from how the subsector is organised — not research into this industry, and not a measurement.
Broadline is consolidated. Specialty and ethnic food distribution stays fragmented and regional, run on relationships and cold-chain reliability.
- Who sets the price
- Large distributors and the grocers they serve.
- The software it runs on
- Distribution ERP, route accounting, warehouse and lot traceability.
Market screens and studies
Market-entry records filed along this branch of the hierarchy. A record at or beneath this code is about this industry; one above it is about something wider that contains it.
Three listed companies hold roughly half of North American foodservice distribution, and they are still buying. Sysco turned $84.6B in fiscal 2026, up 3.9%, and its own 10-K puts it at about 18% of an approximately $377B US foodservice market [A]. Performance Food Group's Foodservice segment did $36.6B on $1.29B of adjusted EBITDA [A]. Neither number is the problem. The problem is the margin underneath them: Sysco's strongest segment, US Foodservice Operations, earned $3,518M of operating income on $58,803M of sales — 6.0 cents on the dollar, and flat year over year [A]. Entry means a refrigerated distribution centre, a delivery fleet and working capital for a restaurant that pays slowly, before a single case moves, to chase six points against buyers whose scale sets the cost of goods. And the consolidators reach downward now: Sysco agreed in March 2026 to pay about $29.1B for Jetro Restaurant Depot, 167 cash-and-carry warehouses serving more than 725,000 independent operators [A], while PFG paid $1,978.6M for Cheney Brothers in October 2024 [A]. Sysco's filing is candid that barriers to entry are low and switching costs are very low — which is exactly why the margin is thin. The reachable version is specialty distribution — ethnic, local-farm or allergen ranges the majors' assortment does not carry — and that is not screened here.
On the survey this is the best-looking wholesale group in the batch: Canadian beverage wholesalers earned a 34.9% gross margin and 8.9% operating profit on $13.3B of revenue in 2024 [A], and 61% of the 793 establishments have fewer than ten people. The enterable form is the import agency — a small firm that represents foreign wineries and distillers in a province and lives on commission. It is cheap to start and needs no warehouse. The cut is that the agent does not control the sale. In most provinces the government liquor board is the wholesaler and the dominant retailer; the agency's whole business is persuading one buyer per province to grant a listing, then keeping sales above the threshold at which that buyer delists it. The principal can also move the brand to a larger agency the moment it succeeds. And the pool being fought over is shrinking: Statistics Canada reports alcohol sales of $25.8B in 2024/25, down 1.6%, with volume down 3.0% to 2,898 million litres; wine fell 2.2% to $7.7B and spirits 3.2% to $6.7B [A]. Imports are 70% of wine sales, so the agency's territory is large — but a falling category makes a monopoly buyer cut its listings, not add them. The survey margin also narrowed, from 11.6% operating profit in 2019 to 8.9%. Soft-drink and water distribution, the other half of this code, runs on bottler territories and was not examined; the software sold into the wider branch is screened separately.
The survey figure for this group is a trap worth naming. Canadian tobacco wholesalers report an apparent 36.4% gross margin and 12.0% operating profit on $8.6B of revenue [A] — far above anything a distributor earns. The likely explanation, which this screen could not confirm, is that the group includes the sales arms of the cigarette makers themselves, which import and book the manufacturer's margin as wholesalers. The business an entrant could actually start is the independent distributor supplying convenience stores, and its economics are on the public record. Core-Mark, one of the two largest convenience distributors in North America and the largest in Canada before Performance Food Group bought it, reported cigarettes as 66.7% of net sales but only 25.2% of gross profit, on a total gross margin of 5.24% [A]. Tobacco is the volume that fills the truck and the manufacturers set its price and the wholesaler's incentive; the living is made on the candy, snacks and food riding along. The cut is that the volume is going away on a schedule. The same filing cites Canadian consumption falling from 32 billion cigarettes in 2010 to 25 billion in 2019, about 2.4% a year, with makers raising prices to compensate [A] — which holds dollar revenue up while the cartons per stop, the thing that pays for the route, decline. Excise stamping, provincial wholesale permits and tax-paid inventory add working capital and compliance on top, but they are survivable. A core product in permanent decline, priced by its maker, is not. Only 195 establishments remain in Canada and eleven of them have a hundred or more employees.
Software serving this industry
The vertical software markets filed along the same branch — who sells to these businesses and who they would have to displace — and then the generic categories every business buys whatever it does.
And what every business buys · 25 generic categories
Sold to every industry rather than this one, so they are filed against the software industry's own code. The same few vendors recur across most of them.
Companies in this industry · 17
Every company this research names that is filed here or beneath — the operators, and the vendors that sell to them — largest disclosed revenue first. The rank is within the company’s own six-digit industry.
| Company | Filed under | Revenue | Rank |
|---|---|---|---|
| SyscoNYSE:SYY | Food merchant wholesalers4131 | $84.6B | 1/5 |
| Gordon Food Service (GFS)Private | Food merchant wholesalers4131 | — | 2/5 |
| BioTrackPrivate | Cannabis merchant wholesalers4134 | — | 1/6 |
| BlazePrivate | Cannabis merchant wholesalers4134 | — | 2/6 |
| Core-MarkNASDAQ:CORE | Cigarette and tobacco product merchant wholesalers4133 | — | 1/4 |
| CovaPrivate | Cannabis merchant wholesalers4134 | — | 3/6 |
| Diageo, Pernod Ricard, Bacardi, Campari and Beam SuntoryPrivate | Beverage merchant wholesalers4132 | — | 1/2 |
| DutchiePrivate | Cannabis merchant wholesalers4134 | — | 4/6 |
| FlowhubPrivate | Cannabis merchant wholesalers4134 | — | 5/6 |
| Jetro Restaurant DepotPrivate | Food merchant wholesalers4131 | — | 3/5 |
| LCBOPrivate | Beverage merchant wholesalers4132 | — | 2/2 |
| McLanePrivate | Cigarette and tobacco product merchant wholesalers4133 | — | 2/4 |
| Performance Food GroupNYSE:PFGC | Food merchant wholesalers4131 | — | 4/5 |
| Performance Food Group ConveniencePrivate | Cigarette and tobacco product merchant wholesalers4133 | — | 3/4 |
| TreezPrivate | Cannabis merchant wholesalers4134 | — | 6/6 |
And 2 more on the companies page.
Who works here
The occupations employed in Wholesale trade, most concentrated in it first. The share is measured against the whole sector, not this industry — the published cross-tabulation stops there.
Concentrated in this sectorA
These jobs are mostly done here. An operator in this industry is competing for them against others in the same industry, not against the whole economy.
And the jobs every business has
Found across at least fourteen of the twenty sectors. In a small establishment several of these are usually one person, or an outside provider.
Inside this industry
4 rows sit directly beneath 413, and 26 in all once every level is counted. Each has a base report of its own.
| Code | Industry | Establishments · CA | What is known |
|---|---|---|---|
| 4131 | Food merchant wholesalers | 6,020 | Foodservice Distribution |
| 4132 | Beverage merchant wholesalers | 793 | Wine & Spirits Import Agency |
| 4133 | Cigarette and tobacco product merchant wholesalers | 195 | Convenience & Tobacco Distributor |
| 4134 | Cannabis merchant wholesalers | 27 | Cannabis Dispensary POS & Inventory Software |